Essay About External Opportunities And Collateral Advertising Product

Mktg 610 – First in Show Pet Foods, Inc.
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SWOT Analysis
Akua Porter
Davenport University
MKTG 610 Online
Instructor: JoDee Phillips
January 24, 2012
First In Show Pet Food, Inc
SWOT Analysis
Sales Force
Marketing
Advertising
Segmentation
Offerings
Internal Strengths
Plan could be effective in promoting and executing sales.
There is a market for product
Strong market base in Boston.
Plans to target individuals in particular demographic group
Opportunity to launch new product.
Opportunity to expand nationally
Advertise in all media areas. Newspaper Ads,
Television,
Collateral Advertising
Product is high in quality
Continual satisfaction with current users
Appeals to an existing group of pet owners
Specialty in high quality dog food
Premium taste in product high in quality with proven results
Product is unique
Organic product
Internal Weakness
Only targeted one market to distribute products
Available in small market segment.
Challenge to have the distribution in supermarkets freezer area.
Costly to have a presence on the shelf.
Chance of brand loyalty
Product is new to the market
Costly to advertise during prime tv in the beginning
Advertising is expensive overall
People are often sold when there is direct contact with new products
Considering only one type of dog food
Product may be pricy for some
Challenge to compete with existing dog food chains
Lots of
competition by other brands other have various proven products
Limited in product that is offered
External Opportunities and Threats
Economic
Competition
Consumer