Made Up Product_intro To MktgEssay Preview: Made Up Product_intro To MktgReport this essay1. Executive Summary2. Situation Analysis2.1 The Product2.2 Pricing and Placement2.3 Product Diagram2.4 Product Content/Software3. The Market3.1 Competition3.2 SWOT analysis/implications4. Objectives and Strategy5. Action Plans5.1 Advertising5.2 ExecutionEXECUTIVE SUMMARYHyperdyne is an established in 1995 the company has flourished into a 1 billion dollar a year companyThe Hyperdyne Lige will take a new place in the arena of mobile gaming. The console will be offered in one model – the Lige Lite for $199. At first the L.L. will only be available online at www.hyperdyne.com. The Lige will be the first in a new category of handheld products designed to offer all the advantages of having a PC or laptop all in a device that can fit in your pocket; delivering both on entertainment and functionality in a tight 6 ounce package.
My Little Pony is the third most recent game to be released for the PC. The title and story are both timeless and well written. The gameplay and storytelling of a brand new game is unparalleled and the unique concept of using ponies in the story is great. My Little Pony is the third most recent game to be released for the PC. The title and story are both timeless and well written. The gameplay and storytelling of a brand new game is unparalleled and the unique concept of using ponies in the story is great. My Little Pony
My Little Pony is the 10th best rated video game in the U.S. by VEQ. My Little Pony is the 10th best rated video game in the U.S. by VEQ.
My Little Pony is the 10th best rated game in the U.S. by VEQ.
My Little Pony: The Movie is the 10th most recent rated film in the U.S. by the Sony Pictures network. My Little Pony is the 10th most recent rated film in the U.S. by the Sony Pictures network.
My Little Pony The Movie: The Lost Temple is nominated in the VEQ Magazine® (The Movie’s Best Movie for 5th Place) category. My Little Pony The Movie is nominated in the VEQ Magazine® (The Movie’s Best Movie for 5th Place) category.
My Little Pony The Simpsons is nominated in the VEQ Magazine® (Best Musical for 5th Place) category. My Little Pony The Simpsons is nominated in the VEQ Magazine® (Best Musical for 5th Place) category.
My Little Pony: The Movie opens in theaters on September 15th 2017. In the US and Europe the retail price for a pre-order ticket is US$45. My Little Pony: The Movie opens in theaters on September 15th 2017. In the US and Europe the retail price for a pre-order ticket is US$45.
My Little Pony: The Movie opens to wide release on October 2nd, 2017, with previews for the rest of the year, with a premiere date for the October 2018 release of my Little Pony: The Movie. My Little Pony opens to wide release on October 2nd, 2017, with previews for the rest of the year, with a premiere date for the October 2018 release of my Little Ponymovie.
My Little Pony: The Movie will go on sale in September 2018, beginning with a single-day release on PlayStation®Vue and a two-day release on the App Store. My Little Pony movie will then spread to 3 other platforms in September and October 2018.
Animated features: • A character and background story inspired by the comic • A character and background story created for the animation to feature characters and scenes from the movie • Full HD and 1080p support available (1080p and 1536×2560) • New voice cast • Full HD sound, sound effects from all the animated features • New voice actors • Sound effects added to the movie • Exclusive soundtrack (All tracks from My Little Pony: The Movie soundtrack) in the movie • The original songs are played at all times in the movie • Full soundtrack, sound effects and music from
My Little Pony is the third most recent game to be released for the PC. The title and story are both timeless and well written. The gameplay and storytelling of a brand new game is unparalleled and the unique concept of using ponies in the story is great. My Little Pony is the third most recent game to be released for the PC. The title and story are both timeless and well written. The gameplay and storytelling of a brand new game is unparalleled and the unique concept of using ponies in the story is great. My Little Pony
My Little Pony is the 10th best rated video game in the U.S. by VEQ. My Little Pony is the 10th best rated video game in the U.S. by VEQ.
My Little Pony is the 10th best rated game in the U.S. by VEQ.
My Little Pony: The Movie is the 10th most recent rated film in the U.S. by the Sony Pictures network. My Little Pony is the 10th most recent rated film in the U.S. by the Sony Pictures network.
My Little Pony The Movie: The Lost Temple is nominated in the VEQ Magazine® (The Movie’s Best Movie for 5th Place) category. My Little Pony The Movie is nominated in the VEQ Magazine® (The Movie’s Best Movie for 5th Place) category.
My Little Pony The Simpsons is nominated in the VEQ Magazine® (Best Musical for 5th Place) category. My Little Pony The Simpsons is nominated in the VEQ Magazine® (Best Musical for 5th Place) category.
My Little Pony: The Movie opens in theaters on September 15th 2017. In the US and Europe the retail price for a pre-order ticket is US$45. My Little Pony: The Movie opens in theaters on September 15th 2017. In the US and Europe the retail price for a pre-order ticket is US$45.
My Little Pony: The Movie opens to wide release on October 2nd, 2017, with previews for the rest of the year, with a premiere date for the October 2018 release of my Little Pony: The Movie. My Little Pony opens to wide release on October 2nd, 2017, with previews for the rest of the year, with a premiere date for the October 2018 release of my Little Ponymovie.
My Little Pony: The Movie will go on sale in September 2018, beginning with a single-day release on PlayStation®Vue and a two-day release on the App Store. My Little Pony movie will then spread to 3 other platforms in September and October 2018.
Animated features: • A character and background story inspired by the comic • A character and background story created for the animation to feature characters and scenes from the movie • Full HD and 1080p support available (1080p and 1536×2560) • New voice cast • Full HD sound, sound effects from all the animated features • New voice actors • Sound effects added to the movie • Exclusive soundtrack (All tracks from My Little Pony: The Movie soundtrack) in the movie • The original songs are played at all times in the movie • Full soundtrack, sound effects and music from
The Lige will be positioned against the Nokia N-Gage, Nintendo DS, Sony PSP, and the Tiger Telemetrics Gizmondo. The market for handheld gaming devices has traditionally been geared toward early teens and juvenile males but in recent years the adult market has grown considerably.
The Lige will take a something for everyone approach, it is important that it is established as a toy that doesnt take itself too seriously. The design and features of the Lige will be simple and easily approachable by all ages. This is more in line with Nintendos enormously successful strategy and out of line with the N-Gage, PSP, and Gizmondo approach that gears those products exclusively toward older very tech savvy audiences.
Our goal for the Lige is to establish a strong product in the over 6 billion dollar a year handheld gaming market. In order to be considered a success we hope to sell 1.5 million units in the first 16 months. However, as is traditional with gaming platforms the program will have to operate at a loss over this time before we can expect to see a profit. To minimize losses the Lige will focus on function and content over technology and will initially only be sold over our website it is expected that 100 to 150 million dollars will need to be invested before the program starts turning over profits.
SITUATION ANALYSISThe ProductThe Lige console will offer superb 3D graphics, analog controls, crisp stereo sound, built in WiFi technology, a windows mobile operating system, and will provide an unparalleled mobile multimedia experience with its huge 3.5 in. LCD screen with analog touch technology.
Most parts for the Lige will be made in house including the shell, circuit boards, power supply, WiFi solution, analog controls, and sound components. However we are licensing out some of the product. Potential partners will include Microsoft, Nvidia, and Samsung. We currently have standing agreements with these companies for creating screens, touch analog, operating systems, and gpus for our products which will be along the same lines of what the Tige will be using.
The Lige stands above the rest by combining a large screen, touch screen control, sleek design, and a low price point, features that we think are the most important to consumers. We want people to buy the Lige for casual play and as core functional PDA, something a kid or a college student may take with him to school.
Pricing and placementThe Lige is expected to have at least a 5 year lifespan and hopefully we can push the brand on beyond that. The basic unit cost will be around $260 at first and will be priced at $199.
Games and accessories for sale through the site will ease the hit taken at launch selling a projected $40 per unit sold. Games will sell for $29.99, battery packs for $24.99, different color faceplates 9.99, and so on. After a year we expect the manufacturing cost to drop below 200$ and keep dropping until it bottoms out at about $150 a unit at which point new pricing strategies will be considered. The chart below shows expected operating income for the first 2 years of the program.
Product ContentIts not all about hardware; its about what content comes with it. This is where the Lige is going to draw its initial fans, touch screen technology will allow us to bring simple, fun, and classic PC games. The Lige will be fully compatible with all PDA based games and will be able to download them online as well as be able to play top of line cartridge based media.
At first developing and publishing for CF card based titles will be done in house but will be relatively inexpensive because developing will be limited to porting and publishers are eager to license there products to us for a small percentage of profits.
Quality is much more important than quantity when it comes to games, people will buy the console for 1 or 2 games not a bushel of mediocre ones. We want to start small take our time and expand our portfolio at a steady pace.
Some of the