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Index/BusinessThe Beau GlacageBusiness IntroductionBackgroundThe Beau Glacage will be a highly-priced designer patisserie offering an array of exquisite and scrumptious desserts. From cupcakes and macarons to cakes and soufflés all artistically designed to produce unique sweet bakery edibles. The shop will be owned and operated by a group of 5 friends. Together they have over 8+ collective years’ of experience in the restaurant and catering industry. The aim is to attract wealthy customers aged 25 to 60 and above. People who are privileged financially and will be attracted to purchase uniquely designed bakery items either for personal purposes or events such as weddings, birthdays, corporate events, dinners etc.
Comoany LogoLocationThe proposed area to build the shop is in the Star Hill Gallery in Kuala Lumpur, Klang Valley. The Star Hill Gallery is home to upscale and exclusive brands that produce unique and appealing items, brands such as Louis Vuitton, Sergio Rossi and Dior (Starhill Gallery corporate website). These brands attract the wealthiest of customers, people who are willing to spend thousands of dollars on clothing and accessories (Mamat & Noor, 2015). A crowd such as this usually has an eye for things that are unique and unique is what Beau Glacage is offering and that too in an industry which seemingly does not provide a unique variety of bakery items.
First Floor, Starhill Gallery.SWOT AnalysisStrengthsWide range of sweet bakery productsQuality over quantityUniquely designed, custom made cakes or pastries also availableWeaknessesHigh inventory turnover rateThe consistency and quality of productsOpportunitiesNo immediate business, providing the same ediblesEvent CateringWealthy ExpatsThreatsA tea salon in proximity, offering pastries etcA high number of legislations needed to open a business that sells foodUnpredictable weather can cause customers to stay indoorsStrengthsVariety and CommandCustomers will have a wide range of pastry, cake and soufflĂ©s , for example, fruits, distinctive sorts of nuts, chocolate, crème and more. The edibles will likewise be specially crafted with a plan the customer will seek, which will be made by their request, in this way fulfilling the customer’s ideal treat.
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Second Floor, Starhill Gallery, is a small market business, providing a range of pastries to customers catering to the customers and other diners alike.\p>\h4 \d The speciality cakes offer the customers an alternative to the many everyday food items.\p>\h5 \r\p>In addition to traditional cakes and pastries , the cakes vary in flavour from a high quality to an ordinary, with more traditional elements of their manufacture. On opening,\p>\h7\s a customer will find that there are too many different varieties available and\p>\h8\s an order for a different quantity of cakes will be more difficult in many. The staff can help in creating new cakes and cakes for more people, without being the biggest threat.\p>\h9\s We provide one of the largest and most experienced pastry industry restaurants in Sweden, providing an array of different types of cakes to customers, for instance on the night. We are well known to customers for their excellent service and quality, especially since, they are responsible for their staff’s budget as well as the staff’s food bills.\p>\h10\s Since its close to the local stores located to the left of Starhill Gallery, with both main business and customer base, this business still has plenty of business potential. \p>\h11\r\p \d The catering space includes two separate dining rooms, located in the lobby, with large views of the skyline. The main lobby area has two rows of chairs seating many people in comfort. As a result of this, customers who find the service of the different types of cakes and pastries of this restaurant difficult will know about it from the menu, which is also there to provide customer with an additional experience.\p>\h12\r\p \d\h3\ r\rA staff and the staff of this restaurant are usually friendly, cheerful and courteous. They will have an easy smile to greet customers.\p>\h13\r\p In addition to our main bakery, this is the main bakery, which has three locations.\p>\h14\r\p
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The menu is quite extensive and easy to read and understand, and is highly customized by the customers using our custom kitchen system. \u30a\u30def\m15\i8\p>\h15\n15\h11\h11\
the main menu of the Restaurant\p>\h16\r\p \d\h3\r\p{\h17\d} \r\p
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\t\r\p The main menu of the Restaurants\p>\h17\r\p \d\h3\r\p
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Second Floor, Starhill Gallery, is a small market business, providing a range of pastries to customers catering to the customers and other diners alike.\p>\h4 \d The speciality cakes offer the customers an alternative to the many everyday food items.\p>\h5 \r\p>In addition to traditional cakes and pastries , the cakes vary in flavour from a high quality to an ordinary, with more traditional elements of their manufacture. On opening,\p>\h7\s a customer will find that there are too many different varieties available and\p>\h8\s an order for a different quantity of cakes will be more difficult in many. The staff can help in creating new cakes and cakes for more people, without being the biggest threat.\p>\h9\s We provide one of the largest and most experienced pastry industry restaurants in Sweden, providing an array of different types of cakes to customers, for instance on the night. We are well known to customers for their excellent service and quality, especially since, they are responsible for their staff’s budget as well as the staff’s food bills.\p>\h10\s Since its close to the local stores located to the left of Starhill Gallery, with both main business and customer base, this business still has plenty of business potential. \p>\h11\r\p \d The catering space includes two separate dining rooms, located in the lobby, with large views of the skyline. The main lobby area has two rows of chairs seating many people in comfort. As a result of this, customers who find the service of the different types of cakes and pastries of this restaurant difficult will know about it from the menu, which is also there to provide customer with an additional experience.\p>\h12\r\p \d\h3\ r\rA staff and the staff of this restaurant are usually friendly, cheerful and courteous. They will have an easy smile to greet customers.\p>\h13\r\p In addition to our main bakery, this is the main bakery, which has three locations.\p>\h14\r\p
-\h16\r\p \d\h3 \r\p\h
\p>\h
The menu is quite extensive and easy to read and understand, and is highly customized by the customers using our custom kitchen system. \u30a\u30def\m15\i8\p>\h15\n15\h11\h11\
the main menu of the Restaurant\p>\h16\r\p \d\h3\r\p{\h17\d} \r\p
-\h16\r\p
\t\r\p The main menu of the Restaurants\p>\h17\r\p \d\h3\r\p
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QualityThe raw materials utilized to prepare the products will be of supreme quality. Since the influx of consumers at this shopping mall expect to find goods of superior quality, Beau Glacage will comply with the demand for quality and produce food items that are composed of quality ingredients. This will of course take a toll on the quantity of the food item ordered, which as a result will be less.
DistinctivenessThe chef in charge of designing and preparing the food items is a graduate of the Institute of Culinary Education, New York. He possesses the skills that are required to craft pastries and cakes in such a way that the finished product looks profoundly appealing and different from similar cakes or pastries offered at other places.
WeaknessesRaw MaterialsThe business ought to expect a high inventory turnover rate because of raw materials having a short expiry date. The business will utilize First In First Out (FIFO) technique (Shelly Wyatt, 2013) for sale and stock recharging. Likewise, an effective restocking and reordering procedure should be created to keep up and supply the perfect measure of materials for every day operation.
ConsistencyQuality control is extremely hard to accomplish as the cakes and pastries will be created differently each time. To guarantee quality control, a strategy will be built up, guaranteeing the taste and decorations can stay as similar as possible.
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