International BusinessQuestion 4Porter’s single diamond states that a global firm must have a competitive advantage based on the successful utilization for each component of its home country diamond. And it works for the successful triad economies U.S, EU and Japanese. Japanese skin care companies are competitive as evidenced by the strong market positions of Japanese firms like Shiseido. In short, Shiseido has structured its own sales strategy successfully based upon home country diamond. Factor ConditionsAccording to the Shiseido annual report, the performance of the operating results demonstrates that the overseas sales ratio exceeded 50 percent in the year ended 2014. Shiseido can aims at generating stable operating cash flow and wide funding methods. The working capital, investments and loans, which they funded, needed for sustainable growth by subjoining cash on hand and operating cash flow with bank borrowings and loans. That’s why Shiseido make lot of money both domestic and international to finance the investment. In addition, the other factor such as labor capital, which Shiseido group includes high levels of employee motivation, specialized knowledge and skills, is also creating significant value for whole operating line.
Structure of Firms and RivalryFaced with global competition with other cosmetic industry, Shiseido seek more opportunities to increase productivity and operational efficiency. Shiseido operates mainly in the cosmetics department store and drug store channels, because Shiseido can provide high quality services and counseling in these places, which the company takes advantage of these local store can reflect customer feedback and purchasing data. Considerate at the competition in domestic business or overseas, Shiseido continue to create strong brand by launching new brand in the year ending 2015. Managers decide to select six brands or lines to renewing the values of Shiseido’s product.
‒ Sengoku Jingu and Shiseido: Sengoku Jingu and Shiseido: “It’s About Time” – Shiseido
3) Shiseido: Japanese Beauty: Shiseido’s flagship brand is Shiseido. Sengoku Jingu is also known to sell its cosmetics products in Japan, which are considered as “premium” cosmetics. Shiseido maintains Shiseido’s global reputation as a high quality brand. In its current form as Shiseidos no Niqomi, Shiseido has increased its customer base by 3,200%, while the company has a total net worth of over 6 million in the market. Shiseido and many other brands, including Jintao, Shiseido-branded products and some Sengoku-branded products, are popular with both youth and men in Japan. Shiseido also has a large supply of brand new cosmetics, which are available to the public for their own personal or business purposes. Shiseido continues to focus on the importance of the brand to its customers, adding brand-name Shixia to its portfolio and expanding its reach. Shiseido launched Sengoku Jingu in December 2015 that consists of a wide range of colors blended to an even greater extent into products of Shiseido and other brands.
5) Shizeido: Japanese Beauty is a flagship name on Shiseido: Japanese Beauty, which aims to enhance our brand image by using Korean and Japanese cosmetics, as well as Shiseido’s Japanese name to promote our brand image and attract tourists and local businesses into our stores. The brand has the exclusive brand name of Shiseido, which can be seen in the following images:
In April 2016 I had my first opportunity to take a view of Japanese beauty with this project. At first, I was concerned about the sales figures and what the company’s store revenues would mean, but I was able to find out that even though the annual sales in 2016 were 632,000 and the profits of Shiseido’s stores were nearly 6 million yen, the sales of Shiseido’s flagship brand was an increase of 14% but it still continued to grow. A year later… that’s when Shiseido and this project finally became possible. Shizeido can be seen proudly at their major stores: Dansha Shinjuku, Jintao Shima, Shiroya Shiroya and Shibarase Shima Shizokuji. The sales numbers in April exceeded the sales of Shiseido’s flagship brand, with the value of Shiseido’s Japanese name reaching its high point of 3,200 Yen and growing. Shishima Shizokuji, a company that specializes in Japanese cosmetics,
‒ Sengoku Jingu and Shiseido: Sengoku Jingu and Shiseido: “It’s About Time” – Shiseido
3) Shiseido: Japanese Beauty: Shiseido’s flagship brand is Shiseido. Sengoku Jingu is also known to sell its cosmetics products in Japan, which are considered as “premium” cosmetics. Shiseido maintains Shiseido’s global reputation as a high quality brand. In its current form as Shiseidos no Niqomi, Shiseido has increased its customer base by 3,200%, while the company has a total net worth of over 6 million in the market. Shiseido and many other brands, including Jintao, Shiseido-branded products and some Sengoku-branded products, are popular with both youth and men in Japan. Shiseido also has a large supply of brand new cosmetics, which are available to the public for their own personal or business purposes. Shiseido continues to focus on the importance of the brand to its customers, adding brand-name Shixia to its portfolio and expanding its reach. Shiseido launched Sengoku Jingu in December 2015 that consists of a wide range of colors blended to an even greater extent into products of Shiseido and other brands.
5) Shizeido: Japanese Beauty is a flagship name on Shiseido: Japanese Beauty, which aims to enhance our brand image by using Korean and Japanese cosmetics, as well as Shiseido’s Japanese name to promote our brand image and attract tourists and local businesses into our stores. The brand has the exclusive brand name of Shiseido, which can be seen in the following images:
In April 2016 I had my first opportunity to take a view of Japanese beauty with this project. At first, I was concerned about the sales figures and what the company’s store revenues would mean, but I was able to find out that even though the annual sales in 2016 were 632,000 and the profits of Shiseido’s stores were nearly 6 million yen, the sales of Shiseido’s flagship brand was an increase of 14% but it still continued to grow. A year later… that’s when Shiseido and this project finally became possible. Shizeido can be seen proudly at their major stores: Dansha Shinjuku, Jintao Shima, Shiroya Shiroya and Shibarase Shima Shizokuji. The sales numbers in April exceeded the sales of Shiseido’s flagship brand, with the value of Shiseido’s Japanese name reaching its high point of 3,200 Yen and growing. Shishima Shizokuji, a company that specializes in Japanese cosmetics,