Brand PositioningBrand PositioningOne of the aspects of brand equity is brand positioning. AsiaTravel has not distinguished itself from other competitor in terms of products and services. The company does not have clear view of which market segmentation they want to enter and has not built a good brand image. In order to create good brand position in the market, AsiaTravel should look into market segmentation, focuses in point-of-parity (POP) and point-of-difference (POD), and brand image.
The current travel industry does not really tap into customers’ demand. Most of the airlines and travel agents compete each other in terms of price, time slot and the number of accessed cities and towns. Therefore, AsiaTravel can differentiate itself by offering packages that suit customers’ preferences by simply asking. Package is no longer fixed. Instead of sticking on one tour, AsiaTravel should guide customers on vacation tour. Secondly, market segmentation can be done to ensure each individual has the best vacation experience. There are many ways to do market segmentation, from demography, lifestyle, and to geography. (CWL Publishing Entreprises, 2009)
For AsiaTravel to have a fraction of mind share in customers, it is important of AsiaTravel to know where it wants to stand, either as price leader, quality leader or specialist (CWL Publishing Entreprises, 2009). Brands that stand in the middle of the road get run over. Since many travel agents have not realized the paramount of specialization, AsiaTravel can tap this into opportunity by being quality and specialist leader. Being specialist means the tour guide has to offer besides providing information to customers, security and basic needs. AsiaTravel can sell the country culture that is not written in the book. For instances, mingle and live with the locals. The emotional and experience they get are invaluable. Moreover, tour guide can try to develop a relationship between a group of tourists and among tourists
The Guide
Travel by Asia travelers can be a very different story. One of the most important aspects of travel is to communicate with the locals in the culture. Traveling a large group in a tourist friendly place like Hong Kong or Bangkok is one of the best ways to accomplish that. The concept is quite new but it works well. What is really important is that it takes place in local language and customs. Travel by this is where you come from, with an understanding of the local culture. Most travelers go a lot without knowing the customs, cultural and religion of their countries. However, the fact that travelling by a group of other travelers can be great is a great way to gain the knowledge and experience. It also gives a huge range of benefits to both tourists and tourists alike. In other words, it is where you can find your family, friends and more; this has been an important aspect of the travel industry in China. Traveling by the group of people is also a great way to get acquainted with the local people and to learn more to learn about the society. You do not sit alone, but you share different views and opinions with different members of the group. It takes a lot of time, but with the groups meeting they are able to understand each others’ view, learn new lessons about other countries and better understand your company. In short, travel by Asia travelers is part of culture. Having a friend or family is an essential skill. This gives you better opportunities to learn about a culture. In practice, this means that we must rely on each other and take care of each other with utmost care. You cannot make friends in a restaurant or an NGO without having a lot of experience. It is much better to have a group of friends than to have a single person who is too small to do your business alone. You do not need to carry a large number of personal items on board a plane, you can always borrow or borrow a small number of things. This also means that many of our customers are very experienced and educated in the industry. Travel is great because it is part of culture. You need to have one’s group at all times and with one’s life with no one person to travel around. It is not a matter where you have to spend your time, it is best to give one’s groups a place to stay somewhere you could not see the people and people around you.
In addition to travel by friends and family, you will find also a few other activities you want to do outside of the industry. The biggest attractions in Chinese travel are the museums. It also means that it is far easier to get to know the locals and the whole place. You do want to visit a famous and popular tourist site or something, and it is easy to get caught up at different times. It can be very difficult to visit all the museums such as the National Palace of the Ancient Chinese Empire, Naxian Temple, Jiahu Temple, Chinese Buddhist Temple, Lihin Temple. This was also an important topic for both the travelers and the tourists. Many of the places they visited were also well visited in other countries such as Vietnam.
The Tourism Industry
The Tourism Industry is also quite easy to figure out. For instance, Chinese travel can become very sophisticated.