In a Bun – Ice Cream Truck Business Plan
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[pic 1] FACULTY OF BUSINESS, COMMUNICATION AND LAWMPU 3313ENTREPRENEUSHIP GROUP NAME: HEENA IMTIAZ & SHAHIRAH NAZRINSTUDENT ID NO: I15009480 & I14006115SECTION: 1ELECTURER: MS UMI KALSOM BINTI KASSIM1.0 Executive SummaryIN A BUN is a leading and standard ice cream burger truck cum ice cream Production Company that is based in Kuala Lumpur, Malaysia that covers a wide range of clients both domestic and corporate clients.We in the ice cream truck line of business to retail a wide range of ice cream burgers such as Bulk ice cream burger, Novelty ice cream burger, Frozen fruit pops burger, Low-fat and nonfat ice cream burger, Frozen yogurt burger, and desserts to a wide range of customers along the locations where we intend positioning our ice cream truck. We have put plans in place to also sell our franchise and offer consultancy services in line with our area of business.As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard ice cream production plant / ice cream truck business. Our truck cum mobile cold rooms freezers are customized to fit into the kind of ideas we have of how a first class ice cream truck business should look like.When it comes to hygiene and proper packaging, we have put plans, process and structures in place that will ensure that we are always at the top of game when it comes to that. We have been able to secure permits from all relevant departments in Klang. [pic 2]2.0 Introduction of the company How many of you remember of having ice cream in a bun from bike vendors as a kid? It was a common scene back in the day to see children hurdling over a bike vendor for flavorful ice cream served in a bun. Ice-Cream Burgers was established on the 22nd February 2016. The establishment of this organization came about due to a group of friends wanting to revive that particular childhood memory of having ice cream served in a bun. That is our main purpose as a company, to share what is essentially an experience of having ice-cream in a bun. Now with the variety of flavor combinations and toppings, Ice Cream Burgers, is a revamped version of your traditional bike vendors. It is our passion for desserts that drives us to discover new combinations and tastes, using ingredients from around the world. Besides that, our motivation to keep Ice Cream Burger running is to inspire young entrepreneurs and to show them that if you introduce the world to your passion with hard work, it will flourish. Our target audience ranges from extreme food junkies, to the casual customer and it prides us to know that we are able to deliver on both fronts. Most of our market research is done via social media. We find out what people crave and we have accumulated what we find into making new flavors that will be able to satisfy our customer needs. We consider our company and customers to be part of a large community, sharing ideas and delicious treats.
Here in Ice Cream Burgers, we believe that the freshest ingredients makes the best product. The ice cream and dipping are made the night before it’s distributed and buns are baked fresh out of the oven in the morning before we set out to sell them. Everything is made with care and love because we feel the need to respect our fine food items. The table below are some of products we offer. Bun FlavorsIce Cream FlavorsToppingsPlainCitrusCornflakesCoconutDurianChocolate riceStrawberryMangoChocolate sauseChocolatePinacoladaMini-OreosVanillaBarbican PeachM&MsNescafeSyrup BandungGummy BearsButterscotchNutellaWafer 2.2 List of Prices Bun Prices IceCreamPrice per scoopToppings PricingPlain – 1 rmCitrus- 3 rmCornflakes- 1 rmCoconut- 1.50 rm Durian – 2.50 rmChocolate rice- 1 rmStrawberry- 2 rm Mango- 3 rmChocolate sauce- 1rmChocolate- 1.20 rmPinacolada- 3.50 rmMini-Oreos- 1.50 rmVanilla- 1.20 rmBarbican Peach- 4 rmM&Ms- 1.50 rmNescafe- 2 rm Syrup Bandung- 2 rmGummy Bears- 1.50 rmButterscotch – 3 rmNutella- 4 rmWafer- 1.50 rmThe minimum price for full ice cream burger would be between 4rm to 5 rm which is affordable. Depending on the number of scoops and topping customers take, we can reduce the total price of the product.Our Mission 1. To share an ice cream eating experience like no other2. To create value of optimism3. To create an environment that encourages work productivity4. Creating job opportunities5. To expand both, locally and internationally As a company, we set goals for ourselves. These goals define our intentions as dessert company. We believe that it is up to us to better the moods of everyday customers, and that customers should be completely satisfied and have their expectations met. It is our duty to put a smile on each customer when they are consuming an Ice Cream Burger. As any business would, we are also on a mission to expend. Being able to open up stores internationally and locally is definitely a priority as it enables us to spread the joy of Ice Cream Burgers to everyone. As founders of the establishment we understand the struggle of young students having issues with finding part time employment. This is why we always have open employment policies which ensures employment for struggling students in communities that surround our Ice Cream Burger family. We would also like to achieve as a business is to encourage young entrepreneurs to believe that anything is possible if they put their minds to it. Like how we started from just a couple of youngsters wanting to make more out of ice cream.