Essay About Total Number Of Females And Random Sampling Process

Abc Ltd Case Study
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BBA B2    1 IntroductionABC ltd one of the companies which sells computers and several others  kind of electronic devices. A decision was made to conduct a survey of consumers about their satisfaction. 150 questionnaires were sent to respondents and 100 replies were observed. This report was done on the basis of postal survey and random sampling process.i) Advantages and disadvantages  of random sampling and a postal surveyAdvantages  of Random Sampling process        a) It takes short time to complete..         b) This method is very simple.         c) This process is cheaper.            Disadvantages of Random Sampling methodA) Lacks appropriate knowledgeB) Lacks actual data              Advantages of Postal surveyA)Inexpensive methodB) Personal questions are easier To ask    Disadvantages of Postal Surveya)It is not sure the actual respondent has answered the questionsB) The time period is long.    2)        FEMALE AND MALE WHO RESPONDED TO THE QUESTIONAIRETable 1 Percentage of female and male respondentsGenderCount of GenderPercentageFemale5252%Male4848%Grand Total100100%  The above table represents the number of female and male respondents. The total number of females was 52 and the total number of males was 48. The percentage of number of females is greater than the percentage of number of males .The female population  is 52 % the male is 48 % of total population.3) The mode of transport used split by gender                Table 2 Mode of transport used by male and female respondents               TransportFemaleMaleGrand TotalDrive my own car262046Public transport101424Walk161430Grand Total5248100The above table represents the number of males and females who use the various mode of transport. It is shown here that the number of females who visits by car are greater than the males. Maybe the females are richer than the males. Similarly, the number of males using public transport is high .Maybe the males are poor in average.4) The store convenience split by mode of transportTable 3 Store convenience split by mode of transportConvenienceDrive my own carPublic transportWalkGrand TotalExtremely convenient1831435Very convenient139628Moderately convenient52310Slightly convenient65516Not at all convenient45211Grand Total462430100The above table represents the store convenience split by mode of transport. The people who drives car and visits the store find the convenience of store very high i.e. extremely convenient whereas only 4 people who visits the store by car said that the store is not convenient at all. Maybe they felt no comfort due to traffic jams and all.Similarly,14 people who visits the store on foot finds the store very convenient. Maybe the store is nearer to their houses.