Carnival Cruise Lines
Introduction:
Carnival Cruise Lines is a British-American owned cruise line, based in the Doral suburb of Miami, Florida in the United States. Originally an independent company founded in 1972 by Ted Arison, the company is now one of eleven cruise ship brands owned and operated by Carnival Corporation & PLC. The company has the largest fleet in the group, with twenty two ships currently in operation.
Carnival was a pioneer in the concept of shorter, less expensive cruises. It has captured the “fun” psychographic and has a strong reputation for an enjoyable, relaxed cruise. The line calls its ships The Fun Ships, and there are a wide range of activities offered on board.
The Case:
People used ships or passenger liners as the major means to cross oceans and seas for business or pleasures. Although the nonelite traveled by ships to immigrate to another land or take assignment aboard for their government, traveling by ships was very luxuries and expensive so it was targeting the rich demographics.
However with the emergence of transocean air service gave potential travelers a speedier and less expensive alternative and took passengers away from passenger liners.
Ted Arison saw an opportunity to develop see travel for the masses, buy offering “fun ship” concept on cruises that were less formal and luxurious than ocean liners had been. He started by converted ocean liners and added a festive on-board ambiance and unlike any other cruise ship sailing at the time. Currently Carnival Cruise Lines operates in different areas of the world.
Everything about Carnival Cruise Lines and the cruise line industry in general is international. And with that come some advantages and disadvantages:
Advantages:
Flag of convenience.
The availability of seamen that can do quality work at a reasonable prices. Avoid any national laws that restrict gambling, a major source of revenue.
Passengers can shop on-board for merchandises from all over the world.
Disadvantages:
Multinational crew members require a range of training program including teaching them English as a foreign language to make sure that they have the skills and capabilities needed.
Terrorist Attacks.
Health scares.
Economic Conditions.
Weather Conditions.
Question One: Factors that contributed to the growth of the cruise industry
The emergence of transocean air services provided potential travelers a speedier and less expensive alternative and took