Essay About Portuguese Chain Of Gyms And Problem        7Solution        7Industry Analysis

Ecogym – Rethinking Energy
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2013[pic 5][pic 6][pic 7][pic 8][pic 9]ECOGYMEntrepreneurship and Business PlanningProfessor: Mário ValenteRETHINKING ENERGY…Cláudia Gonçalves (152112342), Margarida Vieira (152112311), Sofia Fresco (152112310) & Victor Chia (152412040)INDEXEXECUTIVE SUMMARY        _5[pic 10]BUSINESS DESCRIPTION _        Problem        7Solution        7INDUSTRY ANALYSIS _        Macro-level: Porter’s Five Forces Analysis        7Micro-level: Competitive Advantage        10SWOT Analysis        12Competition Analysis        14MARKET ANALYSIS _        Market Size        15Market Trends: Survey Analysis        16EcoGym’s Potential Demand        17STRATEGY _        General Strategy        18Team        18Mission, Vision and Values        18Brand, Logo and Slogan        19Canvas Business Model        19Market Segmentation        22Product        22Promotion        23Placement        24Price        25People        25Processes        26Physical Evidence        26Sales planning        26Space Regulations        27Insurance Regulations        27Music Copyrights        27Internal Rules        28HUMAN RESOURCES MANAGEMENT        29[pic 11]CASH STATEMENT _        Start-up needs        30Revenues        31Advertisement Costs        32Other Costs        32Taxes        33Working Capital        33Cash Flow Statement Summary        33FINANCIALS _        Financial Plan        34Balance Sheet        35Economic Feasibility        36Ratios        36Break-Even Point Analysis        38Sensitivity Analysis        40Financial NeedsLEGAL ENVIRONMENT _        Company Ownership        40Shareholders’ Agreement        41EXIT STRATEGY        43[pic 12]APPENDIX _        Estimation of Demand        44Human Resources Composition        44Cash Flow Statement        45Profit & Loss Statement        46Balance Sheet        47Net Present Value        47REFERENCES        48[pic 13]EXECUTIVE SUMMARYEcoGym is a Portuguese chain of gyms which provides a space fully equipped with experienced teachers and coaches who aim to make exercise fun and a rewarding activity. Being a self sustainable gym, EcoGym gives the opportunity to its customers to make exercise and benefit in economic terms with its effort and sweat.The company wants to differentiate itself from the competition being self sustainable, environmentally friendly while saving on energy costs, which are a major source of cost for a normal gym. Currently, there is no other gyms in the marketplace that provides this type of service and benefits to its customers that the company has developed. This service has been developed in order to use kinetic energy generated by the typical workout to satisfy gyms’ energy needs.Given the large supply of gyms on the market, EcoGym is mainly directed to people aged between 15-64, that are active and enjoy doing physical exercise and live in Lisbon or commute to Lisbon. Additionally, the uniqueness of Ecogym, thanks to  its  differentiation factor, makes it possible to meet the needs of a niche market composed by two specific targets of consumers: the “greens”, who have a great environmental consciousness and are interested in the sustainability and green sources of energy of the gym, and the “heavy users”, who give great importance to physical exercise and their health and body and attend the gym several times a week. These users would be interested in the kinetic energy, because they could see it like a challenge to pay less through burning more calories at the gym.The gyms will be advertised through its on website, outdoors (mupis) and flyers. Additionally, we will also have sporadic events to promote our brand and space to the public.The potential market for EcoGym is very promising and given the average capacity of a normal gym and the number of residents in each of the cities where the gyms will be placed, we estimate to achieve in the first year 919 members, 1182 members in the second year and 1800 by the end of the third year in the three gyms.The financial projections for first year shows a net income of € – 319.633,36. In the second year is projected a net income of € 49.323,75. For the last year of projections, the third year is demonstrated a net income of € 240.547,81€.