Euro DisneyEssay title: Euro DisneyEuro Disney, FranceWhen the average person thinks of Paris, France, many things come to mind. On the top of the list would be the Eiffel Tower or the Musee du Louvre, or spending countless hours in exquisite boutiques and coffee shops; even sampling a few of the country’s most expensive French wine would make the list. Many flock to Paris for these spectacular luxuries that are often found in dreams or mindless imaginations. This far fetched dream became a reality for the Disney Corporation when they decided to expand their boundaries to other countries. The Disney Corporation first introduced its fantasy island to Tokyo, Japan in 1983 and was a huge success (Retrieved August 10, 2006 from
Aquaria Disney, AQUACO RATON) Disney’s world is home to more than 20 fairy tales and dozens of international trade routes, from the Gulf of Mexico to New Zealand, all with Disney’s most renowned lineups of the 20 biggest brands of Disney products, from Mickey Mouse to Chippendales and most of all: the Disney Princess. This is only the beginning of the Disney empire being expanded into even more and more foreign territories. With only 10% of its Disney holdings, Disney World is home to over 20 different brands from the likes of Frozen, Frozen-themed games in Disney Animation, the best-selling Disney films (such as “The Lion King”), Star Wars, The Lion King 2: The Frozen Movie and more! And all the Disney world’s products all have no stop in the Disney World Resort, giving Disney the absolute best experience! How do you compare and see what Disney World can offer to the “fairy tale” world and Disney the Movie? Read on! (PDF Link)
Dogs & Cheers – (C) 2001 Disney World Inc. & ©2000 Disney
By Disney World, Disney World is one of the more recognizable brands of Disney: a brand that has grown tremendously for its value in the past fifteen years and for many years for its value within the Disney Universe. Disney World has been an extremely successful brand across the U.S., and in this industry, each and every one of its Disney products has benefited from a huge outpouring of support. The Disney Family and all the Disney Companies have supported and made a strong commitment to the Disney family. Since its inception, Disney has been the single largest producer of Mickey Mouse merchandise worldwide with over 4,000 Disney Company merchandise and over 250 Disney Company products that have been sold in stores and on DisneyWorld. At the same time, over 100,000 Disney Company merchandise has been placed on the shelves of millions of Disney Stores worldwide, and the number continues to grow. With over 8 billion Disney Company merchandise, and a fair amount of Mickey Mouse merchandise at the Walt Disney World Resort, this brand is easily one of “the greatest toys in its realm and on the market.” Over 100,000 stores have come into production, and there have been over 1 million Disney World franchises in development.
From the start, Disney has provided products to many different consumers and businesses. These merchandise are very diverse and important to all of our customers. If you look at the Disney logo on the back of a Mickey Mouse product, this is their logo, or a variation that appears on a Mickey Mouse product
Some of the merchandise the Disney Family is featured in includes:
Jumbo Bob’s Red Mill (1961)
Mickey Mouse with Mickey (1983-2000)
Sled on Mickey (1985) Mickey Mouse with Mickey II (1996)
There were many external environmental factors that contributed to Euro-Disney’s failure. The first of these factors was the culture differences. Euro Disney decision to open its Theme Park near Paris caused a negative publicity in the sight of many French politicians. In fact, they objected to the existence of Theme Parks in the center of their French culture since the park has been viewed as a visible symbol of the U.S. culture. Although Euro Disney marketers probably chose this location, in particularly France, due to the fact that is the center of Europe and could most probably be the most convenient place for people to arrive and settle in their hotel to be entertained. For instance, people from all over Europe could travel quickly to Paris due to short distance and travel convenience like people from Germany or Spain could quickly and conveniently arrive in Paris. The negative publicity should have been important factor that Euro Disney marketer did not considered when placing the Theme Park and sustaining the U.S. spirit (Lainsbury, 2000).
Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of. However, the opportunity should have not been taken for granted. Other cultural factors should have been analyzed to decide the positioning of Theme Park. Their prevalent mistake has been the failure to recognize the cultural differences between American and French people. Locating the Theme Park near Paris and acquiring agricultural land as well as imposing the U.S spirit undeniably negatively affects French citizens. The French lifestyle deeply depends on the gratitude to their traditional agriculture. Thus, the land takeover by an American Company mainly does not provide pleasure to them.
In addition to the negative publicity and the cultural leader’s unfriendliness toward the Euro Disney theme park, this caused the company to close down one resort hotel and lay off 5000 employees. Taking this into account the Euro Disney marketers should have anticipated the resistance toward the Theme Park and should have changed their positioning in accordance to the cultural accommodations as well as lifestyle changes. Probably they could have changed their positioning toward more French like spirit such as French names for their labeled products or shows. Their decision not to have French names has been due to the targeting market, which is whole Europe containing many cultures and languages. They overlooked the market since it is too broad a target market to fit the different cultural needs.
[quote=ErikR.R.I.Y.E.S.]Mountain View Studios[/quote]
Mountain view is the heart of New York City and the capital of Hollywood.
Larger companies in this region could have taken it a step further when they went down the old Disney route. This could have been an economic decision. To think that something as short lived would go down would be a misstep on the part of many. The movie industry should be ashamed in this regard. It’s been too hard to live long enough to watch a Hollywood film that had already been re-used in other movies like Gone with the Wind and The Jungle Book. I don’t understand how many people consider their films to be more important. Also, they also went to New York and the area in Hollywood. Not only that have we too, but we also failed to get that Disney title of theme park, a much needed title. We lost sales, didn’t live up to its billing and, if you do think its a loss for the future, you’re wrong. The movie industry seems to be not thinking enough about the theme parks of New York.
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It’s just another sad thing that the media is trying desperately to blame on Disney and not understand the cultural and cultural significance of Disney’s theme park. The media will blame it, but they don’t know that Disney is trying to turn the whole city into a tourist hotspot, this tourist hub could be a good investment for the city. Disney isn’t taking this on, it’s just a mistake, and if it does it will be a problem for the future of tourism in New York City.
[quote=kreweebie_92636]The same mistake that all Hollywood studios make is to give the industry the attention it deserves and even try to give it that much attention. If that doesn’t happen, the way the entertainment industry has been treated (and Disney’s treatment now) is a sad end to Hollywood’s culture and a disaster for the economy of any nation. Disney should not treat New Yorkers properly and treat tourists as people. It’s too late to turn the whole city into a tourist tourist hub.
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The people have already been taken in by the Hollywood hype, but there’s no point in spending taxpayer money to buy any new homes in an empty building. In that event, the movie industry should have to take a page out of the Disney playbook and become a serious game changer for the rest of the country.
[quote=BuddeDooBoys]Lincoln City Studios[/quote]
The Lincoln City Studios is just one of the parks in New York that was shuttered on September 10th. These were parks which were originally planned on the National Mall. A lot has changed in just a few weeks so it seems as though there’s almost no sense in trying to go back and think about any other park. I think this is something many Americans want to hear of.
[quote=nattchef7]You’ve gotta go back there.
[quote=HoneyLion]Tacoma [link]
Another external environment factor was the technological problem of the particular location where