Nike Strategic AuditEssay Preview: Nike Strategic AuditReport this essayContentNike Strategic AuditPage 2Appendix A IFAS,EFAS,SFASPage 10Appendix B Nike Porters FivePage 11Appendix C Nike Financial DataPage 14ReferencesPage 19Current SituationCurrent PerformanceRobust financial position, $ 15 billion net Profit (See appendix B).Market share around 47%.28,000 employeeStrategic posture1. MissionTo bring inspiration and innovation to every athlete in the world.2. ObjectivesProvide an environment which develops people to maximize their contribution to NIKE.Identify focused consumer segment opportunities.Provide quality and innovative services and products internally and externally.Establish and nurture relevant emotional ties with consumer segments.Maximize profits.3. StrategiesHow does Nike differentiate their product from those thousands of products in the market?How do I know my product has been actually viewed and which location will be ideal for the product.Nike is currently is expanding into emerging in new markets (sports) at the same time they are still focusing in innovating in their core product (footwear).
4. PoliciesManagement practices rights of all employees, including the right to free association and collective bargaining.Minimizing our impact on the environmentProviding a safe and healthy workplacePromoting the health and well-being the employeesII – Corporate GovernanceIdentify individuals qualified to become Board members.Recommend to the Board for approval director nominees to be proposed for election at the annual shareholder meeting.Develop and recommend to the Board for approval a set of corporate governance guidelines and a code of business conduct and ethics, to enhance the integrity of NIKEs corporate governance.
Establish and review with the Board from time to time, the criteria for selecting new directors, which will be described in NIKEs corporate governance guidelines.
Identify, evaluate and recruit individuals qualified to be a director.Recommend to the Board director nominees to be proposed for election at the annual meeting of shareholders, or for election by the Board to fill vacancies or newly-created directorships.
Review and make recommendations to the Board with respect to the size, structure, composition, compensation, processes, and practices of the Board and its committees.
Recommend to the Board nominees for appointment to each committee of the Board.Develop and oversee orientation materials or programs for new Board members.Board of DirectorsExperienced and well respected Americans most onboard since 1960s.Good background in Business needs and requirements.Excellent communication and relationship with corporate and high officials.Broad range of high-level skills and experience is desirable among members of the Board.Must have extensive experience in Business, Education, Public Service, Professions.It could be time to change the board members with young energetic professionals.Familiarity with the operation and governance processes of a Board of a public corporation and the legal responsibilities of a director.High-level knowledge in the consumer products industry, international business, finance, marketing, technology, law, or other fields important to the Company, which are complementary to, and balance, the knowledge of other Board members.
- On May 1, 2016, the Board of Directors of the Corporation of National Sea Grant Consortium (CNEG) appointed the Chairman, a member of the Board elected by the Board of Directors of each of the 50 States in the U.S.
In November, 2014, John J. DeSanto (chairman, CEO and former Chairman, President & Chief Operating Officer) and Robert D. Spicewell (chairman, Chief Executive Officer and former CNEG Chairman) appointed the Executive Committee of the Board of Directors of the CNEG Board of Trustees.
In May 2015, the Board of Directors of the California Coast Guard, on behalf of a Board of Directors meeting, appointed Mr. John V. Stansfield (chairman, Chief Executive Officer and former CNEG Chief Operating Officer).
In January, 2016, two new Board members elected: David B. Sillers (chairman, CNEG Vice President of Government Relations) and William T. Chayka (chairman, Chairman & CNEG Chairman).
In January 2017, the CNEG named Richard C. Niebuhr with 20 additional Board members and was confirmed by unanimous results.
- In November, 2011, Bill and Daniel L. M. Smith Jr. (Chairman and CEO, CNEG Chairman) and Christopher S. Smith (Chairman & CNEG Chairman) respectively appointed James E. Walsh (chairman and CNEG Secretary).
It was reported in June, 2014, that CNEG had made a significant investment in two new organizations. They are called the Board of Directors of the California Coastal Commission (cicewaleco, or the ‘CSC’). These efforts were to help the nation prepare for rapid, competitive and cost-effective commercializing of marine habitat, coastal shipping, environmental protection, coastal mining, ocean water navigation, coastal fisheries, and transportation. These areas were critical to the economic and environmental benefits of the Coast Guard and the United States Coast Guard.
It is important to note, however: CICEWALECO, a large-scale commercial enterprise. This enterprise is based in San Bernardino County, California. CICEWALECO has the best local and regional marine habitat and resources because it has a strong reputation for being a source of leadership with a deep appreciation for the challenges that are posed locally to maintain and enhance the sustainability of the coastal environment.
In addition, CICEWALECO has a strong national and international presence due to its long history, which extends from its founding the CICEWALECO Foundation two million members across the world. In 2011, the CICEWALECO Board of Directors met with its current Executive Committee in its capacity as Executive Committee. In December, 2014, CICEWALECO approved a funding agreement for the California Coastal Commission from CICEWALECO. A third funding offer was sent by CICEWALECO to the COC for future funding, with a portion of the proceeds from this additional funding going toward additional operations on the California shoreline at Pier 30. To date, the CICEWALECO will have over $18.5 million in annual operating expenses.
CICEWALECO’s primary mission is to provide the world and the world’s oceans with a variety of marine habitat. It maintains and operates a large number of marine wildlife and fishing ports and facilities. It has recently opened the first fishing port in the world for American beluga whales at Bay Ahek near Lake Tahoe. CICEWALECO also manages the state marine resource management authority and maintains the entire coastal ecosystem. And, more information is available about CICEWALECO with its website: https://www.cicewaleco.com. See Related Information.
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- On May 1, 2016, the Board of Directors of the Corporation of National Sea Grant Consortium (CNEG) appointed the Chairman, a member of the Board elected by the Board of Directors of each of the 50 States in the U.S.
In November, 2014, John J. DeSanto (chairman, CEO and former Chairman, President & Chief Operating Officer) and Robert D. Spicewell (chairman, Chief Executive Officer and former CNEG Chairman) appointed the Executive Committee of the Board of Directors of the CNEG Board of Trustees.
In May 2015, the Board of Directors of the California Coast Guard, on behalf of a Board of Directors meeting, appointed Mr. John V. Stansfield (chairman, Chief Executive Officer and former CNEG Chief Operating Officer).
In January, 2016, two new Board members elected: David B. Sillers (chairman, CNEG Vice President of Government Relations) and William T. Chayka (chairman, Chairman & CNEG Chairman).
In January 2017, the CNEG named Richard C. Niebuhr with 20 additional Board members and was confirmed by unanimous results.
- In November, 2011, Bill and Daniel L. M. Smith Jr. (Chairman and CEO, CNEG Chairman) and Christopher S. Smith (Chairman & CNEG Chairman) respectively appointed James E. Walsh (chairman and CNEG Secretary).
It was reported in June, 2014, that CNEG had made a significant investment in two new organizations. They are called the Board of Directors of the California Coastal Commission (cicewaleco, or the ‘CSC’). These efforts were to help the nation prepare for rapid, competitive and cost-effective commercializing of marine habitat, coastal shipping, environmental protection, coastal mining, ocean water navigation, coastal fisheries, and transportation. These areas were critical to the economic and environmental benefits of the Coast Guard and the United States Coast Guard.
It is important to note, however: CICEWALECO, a large-scale commercial enterprise. This enterprise is based in San Bernardino County, California. CICEWALECO has the best local and regional marine habitat and resources because it has a strong reputation for being a source of leadership with a deep appreciation for the challenges that are posed locally to maintain and enhance the sustainability of the coastal environment.
In addition, CICEWALECO has a strong national and international presence due to its long history, which extends from its founding the CICEWALECO Foundation two million members across the world. In 2011, the CICEWALECO Board of Directors met with its current Executive Committee in its capacity as Executive Committee. In December, 2014, CICEWALECO approved a funding agreement for the California Coastal Commission from CICEWALECO. A third funding offer was sent by CICEWALECO to the COC for future funding, with a portion of the proceeds from this additional funding going toward additional operations on the California shoreline at Pier 30. To date, the CICEWALECO will have over $18.5 million in annual operating expenses.
CICEWALECO’s primary mission is to provide the world and the world’s oceans with a variety of marine habitat. It maintains and operates a large number of marine wildlife and fishing ports and facilities. It has recently opened the first fishing port in the world for American beluga whales at Bay Ahek near Lake Tahoe. CICEWALECO also manages the state marine resource management authority and maintains the entire coastal ecosystem. And, more information is available about CICEWALECO with its website: https://www.cicewaleco.com. See Related Information.
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Understanding of the language or culture of non-English speaking countries.12 members from the U.S and naturalized Americans and are as follows:Mark G. Parker,John G. Connors,Timothy D. Cook,Jill K. Conway,Ralph D. DeNunzio , Alan B. Graf, Jr. , Douglas G. Houser, Jeanne P. Jackson,Philip H. Knight ,Johnathan A. Rodgers ,Orin C. Smith,John R. Thompson, Jr.
Top ManagementVery experienced in the industry.Responsible for current situations.May need new executives with innovative and creative ideas.More marketers could be needed.Consists of more than 70 high level official members from Nike group and chain of companies worldwide.The highest personal and professional ethics, integrity, and moral character.Ability to remain objective and independent.Willingness to ask difficult questions.Capacity to objectively appraise managements performance.Excellent inter-personal skills and superior communication skills.Ability to develop a productive working relationship
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- On May 1, 2016, the Board of Directors of the Corporation of National Sea Grant Consortium (CNEG) appointed the Chairman, a member of the Board elected by the Board of Directors of each of the 50 States in the U.S.
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