Nestle Marketing Report Full Essay
malaysia nestle marketing report full essay.i want to know what is nestle malaysia marketing strategy includes of executive summary here brief overview of goals and recommendations in the plan.about SWOT Analysis to identifies your organizations major,about objective and strategies t what are the key goals we will focus on,relative to our six Ps and SWOT analysis.marketing strategy is your game plan.i want to know all about nestle malaysia marketing strategy report for our assignment in marketing subject.Swot analysis that includes Strength,weakness,opportunities and threatf nestle malaysia.i laso want to know what current marketing situation that defines your target audience,market trends,competiton(the elements of six Ps.Contemplating Nestlés situation as the Dominant firm in the beverage industry and market leader in the Malaysian market, the principle aim of this marketing plan is to: reinforce market perception of nestle products, expand total market, protect current market share, and gain additional share. (Kotler P. & Armstrong G., 2001)
As such, the strategy that Nestle adopt in this marketing plan are as follow: (a). Keeping local brands that suit Malaysian taste while going global with its technology. (b). Fashioning products for Malaysia from natives ingredients, employ local employee (c). Promote its image brand as concern to the health (d). An attractive packaging innovation. (e). Be socially responsible by providing a couple of scholarship program to the Malaysian citizen.
In this marketing plan, a new channel of distribution which is public transportation, buses that cater the outstation route is been introduced. This by itself predicted may boost the revenue by 5%. Furthermore, a new packaging is introduced as well. Besides being attractive and durable, this new packaging also able to cut cost of production by 2%. A suggestion card is attached in this new packaging enable a feedback from customer.