Essay About Current Products And End User Gratification Of The Product

Swot Analysis of Resorbable Fixation System
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CASE STUDY
Holding Fast
SWOT Analysis of Resorbable Fixation System
Strengths
Company has an ongoing R&D division working on resorbables prototypes
If launched, company would be the pioneer of effective/efficient
resorbable products,
Weakness
Not enough knowledge in making the current products efficient
Constraints in technology, current technology does not meet market
demand
Company reputation at stake
Previous market ventures by competitors have failed
Opportunities
In demand product
A whole new realm of medical innovations
Key player in resorbable fixation systems market
If successful, company controls large portion of market share
Company status of being the pioneer in producing efficient resorbable
fixation systems
Threats
Reliability, the know-how of the product are limited thereby making reliability of such product of immense concern
Introduction on experimental basis can result in repercussions in the form of lawsuit
Should Crescordia launch a resorbabales offering?
Two scenarios; IF and IF NOT (Pros and Cons)
IF – Crescordia decides on offering the resorbable fixation systems, than:
Pros
Opening of a realm of medical innovations
Crescordia would be entitled as the pioneer in producing effective and efficient innovative resorbabales.
Control over a large portion of the products market.
Cons
Constraints in current technological expertise of the product make it a risky venture.
The success of the product is entirely depended on the know-how and technological advancement of the product.
Customer and end user gratification of the product will dictate its efficiency and the companys repute as an effective resorbables