Worldweb Internet Café Business Plan
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Internet Cafe Business PlanWorldWeb Internet CaféABS 424: ENTERPRENUERSHIP AND SMALL BUSINESS MANAGEMENT.ADM NO: CI/00119/2013NAME: KELVIN NYOIKE NGETHE COURSE: BSc. COMPUTER SCIENCE.TABLE OF CONTENT ContentsInternet Cafe Business Plan 1WorldWeb Internet Café 11. Executive Summary 4 1.1 Objectives 41.2 Mission 51.3 Risks 5 1.4 Keys to Success 52.0 Company Summary 6 2.1 Company Ownership 62.2 Start-up Summary 62.3 Company Location 73.0 Services 83.1 Service Description 83.2 Competitive Comparison 8 3.4 Technology 9 3.5 Future Services 94.0 Market Analysis Summary 104.1 Market Segmentation 104.2 Target Market Segment Strategy 104.2.1 Market Trends 114.2.2 Market Needs 114.3 Service Business Analysis 114.3.1 Competition and Buying Patterns 124.3.2 Business Participants 124.3.3 Distributing a Service 125.0 Marketing Strategy and Implementation Summary 135.1 SWOT Analysis 135.1.1 Strengths 135.1.2 Weaknesses 145.1.3 Opportunities 145.1.4 Threats 145.2 Strategy Pyramid 155.2.1 Attract Novice Internet Users 155.2.2 Attract Power Internet Users 155.2.3 Social Hub 155.3 Competitive Edge 155.4 Milestones 165.5 Marketing Strategy 165.5.1 Promotion Strategy 165.5.2 Pricing Strategy 17
5.6 Sales Strategy 175.6.1 Sales Forecast 177.0 Financial Plan 197.2 Start-up Funding 197.3 Important Assumptions 207.5 Projected Cash Flow 227.8 Projected Balance Sheet. 237.9 Business Ratios 258.0 Appendix 27Executive SummaryWorldweb, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. Worldweb is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they arent socially, economically, or politically isolated. Worldwebs café goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.WorldWeb cafe, a cyber café located in Mama Ngina Street,Nairobi, offers a perfect spot for the public in social gathering and leisure. It provides customers free access to the Internet as well as an area for to meet together in a casual environment under an economical manner. The business intends to obtain finance from external equity in the amount of Ksh180,000, for which the application will be for commencing work on shop renovation, equipment purchases, and as operating cash flow. Preliminary capital injection has already been secured by the initial owners, Kelvin Nyoike and Rose Ngethe, in the amounts of Ksh120,000 and Ksh60,000 respectively. Worldweb cafe will be incorporated as a limited liability company. The two initial owners will be the shareholders and their personal liabilities will be subject to a ceiling at the amount of their respective investments. The finance acquired through this business proposal will allow WorldWeb Café to successfully open and operate as a cyber café. A comfortable and innovative environment is provided to the customers with a casual atmosphere. Operations in year one will generate WorldWeb Café a regular customer base that will allow it to be self-maintained in year two. 1.1 ObjectivesWorldweb’s objectives for the first three years of operation include:The creation of a unique, upscale, innovative environment that will differentiate Worldweb’s from local coffee houses. Educating the community on what the Internet has to offer. The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum. Good coffee and bakery items at a reasonable price.Affordable access to the resources of the Internet and other online servicesMission As Internet has become more popular and grown at an expeditious pace, easy access has become a part of life. WorldWeb Café provides the public free access to the Internet, high-quality food and beverages in a comfortable environment. People from different backgrounds will come to enjoy the exclusive, stylish, and innovative environment that Worldweb Café offers.