Sony Corporation International Report
Table of Contents
Executive Summary
Introduction
Literature Review
Methodology
Environmental Factors
Political Economy
Financial Considerations
Legal and Technical
Social and Ethical
5.4.1
The Social and Ethical Differences in the Home country and Host country
5.4.2
Other Social Issues
Cultureand Languages
Internal Structure and Strategy
Company Information and Internal Structure
Customer Services Management
Marketing Strategy
6.3.1
Marketing strategy
6.3.2
Market Size
6.3.3
Entry Mode and Distribution strategy
Human Resource Aspect
Material Issues
Natural Disasters
Counterfeit Products
Law Issues
Competitors
Innovations
Social Responsibilities
7.6.1
Society and community
7.6.2
The environment
7.6.3
Supply chain management
Conclusion
Bibliography
Table of Figures
Figure 1 Prime Minister of Australia, Julia Gillard and Australian Parliament House
Figure 2 Prime Minister of Japan, Yoshihiko Noda, and Japanese Parliament
Figure 3 Australia interest rate
Figure 4 Issues on Sony’s customer feedback
Figure 5 METI award for “The Best Contributors to Product Safety” by Japanese Government
Figure 6 Service support page on Sony’s website
Figure 7 Total numbers of employees in Sony Group
Figure 8 Board of Management
Figure
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