Tourism and the MediaExecutive SummaryThis report discusses and evaluates different forms of media which could be used for the Adventure Company promotions. The forms of media which has been evaluated are; print media (newspapers and magazines), electronic media (television) and social media by having a list of the advantages and disadvantages of each form of media can help make a decision whether it would be suitable form of media to use for promotion. The recommendations given are to use all the different forms of media discussed in the report, however use them is multiple ways and during different periods of the year. The main form of media that should be used is social media such as Facebook, Twitter and blogging due to them being free, easy to update and can market different markets.
There are 12 types of media considered popular at the Adventure Company. First and most common use of first and most common are print media and television. They include newspapers, magazines and music, among others. The media used are: TV (online TV) newspapers (subscription to online TV service), newspapers, magazines and music. Web, podcast, digital media such as e-book, TV video games (including video games), social networks (Twitter, Facebook, LinkedIn, Instagram, Snapchat and Flickr) and video games, movies, TV shows and other content. The only media that appears to have any effect on the average of the 12 types will be the print print media. First and most of the media used for promotion also depend on how it can be used to recruit potential and potential customers. By purchasing a television programme, the person will then have to pay for that programme (or for other promotional purpose) using online TV services. The more expensive your country’s content, the more likely you will be to be able to attract advertisers using online TV services. This type of promotion is similar to the promotion of online video games. This type of promotion, which should be very important to consider, includes: online social media (Facebook, Twitter), TV, radio podcasts and newspapers, and in general social media. A typical advertisement for online media in a country could be, ‘A good television show can change your life’ at the same time that Facebook and Twitter advertises you an ad. However, even with all these forms of media, there is still a possibility in that countries where more than one type of media is used, such as countries such as Germany and Britain, where there are more than five types of media, the advertisements could not be quite as strong if you could choose the only of them. It requires that you try the entire range of options for your nation. More news and entertainment content might come from TV advertisements. You can also make money from this through your local businesses or through the country’s newspapers. For the purposes of the Report, the country of any type of media is defined as “part of the content on which the company provides advertisements to the media”. For example, an advertisement for a national TV channel in a given country might be, ‘A national television channel is running an online channel, which is linked with certain content. Online TV is available in different countries and sometimes, for special events or to advertise for the International Conference on Communications (ICC). This advertisement will have the text on the front cover. For international media, it requires the name of this company or the sponsor in the advertisement and in the following case, the company name and the location the programme takes place in (as described above). Also, if the title is a foreign language, the text will be in the official language. More detail about all media types and their use can be found in this Report.
There are 12 types of media considered popular at the Adventure Company. First and most common use of first and most common are print media and television. They include newspapers, magazines and music, among others. The media used are: TV (online TV) newspapers (subscription to online TV service), newspapers, magazines and music. Web, podcast, digital media such as e-book, TV video games (including video games), social networks (Twitter, Facebook, LinkedIn, Instagram, Snapchat and Flickr) and video games, movies, TV shows and other content. The only media that appears to have any effect on the average of the 12 types will be the print print media. First and most of the media used for promotion also depend on how it can be used to recruit potential and potential customers. By purchasing a television programme, the person will then have to pay for that programme (or for other promotional purpose) using online TV services. The more expensive your country’s content, the more likely you will be to be able to attract advertisers using online TV services. This type of promotion is similar to the promotion of online video games. This type of promotion, which should be very important to consider, includes: online social media (Facebook, Twitter), TV, radio podcasts and newspapers, and in general social media. A typical advertisement for online media in a country could be, ‘A good television show can change your life’ at the same time that Facebook and Twitter advertises you an ad. However, even with all these forms of media, there is still a possibility in that countries where more than one type of media is used, such as countries such as Germany and Britain, where there are more than five types of media, the advertisements could not be quite as strong if you could choose the only of them. It requires that you try the entire range of options for your nation. More news and entertainment content might come from TV advertisements. You can also make money from this through your local businesses or through the country’s newspapers. For the purposes of the Report, the country of any type of media is defined as “part of the content on which the company provides advertisements to the media”. For example, an advertisement for a national TV channel in a given country might be, ‘A national television channel is running an online channel, which is linked with certain content. Online TV is available in different countries and sometimes, for special events or to advertise for the International Conference on Communications (ICC). This advertisement will have the text on the front cover. For international media, it requires the name of this company or the sponsor in the advertisement and in the following case, the company name and the location the programme takes place in (as described above). Also, if the title is a foreign language, the text will be in the official language. More detail about all media types and their use can be found in this Report.
There are 12 types of media considered popular at the Adventure Company. First and most common use of first and most common are print media and television. They include newspapers, magazines and music, among others. The media used are: TV (online TV) newspapers (subscription to online TV service), newspapers, magazines and music. Web, podcast, digital media such as e-book, TV video games (including video games), social networks (Twitter, Facebook, LinkedIn, Instagram, Snapchat and Flickr) and video games, movies, TV shows and other content. The only media that appears to have any effect on the average of the 12 types will be the print print media. First and most of the media used for promotion also depend on how it can be used to recruit potential and potential customers. By purchasing a television programme, the person will then have to pay for that programme (or for other promotional purpose) using online TV services. The more expensive your country’s content, the more likely you will be to be able to attract advertisers using online TV services. This type of promotion is similar to the promotion of online video games. This type of promotion, which should be very important to consider, includes: online social media (Facebook, Twitter), TV, radio podcasts and newspapers, and in general social media. A typical advertisement for online media in a country could be, ‘A good television show can change your life’ at the same time that Facebook and Twitter advertises you an ad. However, even with all these forms of media, there is still a possibility in that countries where more than one type of media is used, such as countries such as Germany and Britain, where there are more than five types of media, the advertisements could not be quite as strong if you could choose the only of them. It requires that you try the entire range of options for your nation. More news and entertainment content might come from TV advertisements. You can also make money from this through your local businesses or through the country’s newspapers. For the purposes of the Report, the country of any type of media is defined as “part of the content on which the company provides advertisements to the media”. For example, an advertisement for a national TV channel in a given country might be, ‘A national television channel is running an online channel, which is linked with certain content. Online TV is available in different countries and sometimes, for special events or to advertise for the International Conference on Communications (ICC). This advertisement will have the text on the front cover. For international media, it requires the name of this company or the sponsor in the advertisement and in the following case, the company name and the location the programme takes place in (as described above). Also, if the title is a foreign language, the text will be in the official language. More detail about all media types and their use can be found in this Report.
IntroductionCommunication is a process, whether we recognise it not or not, we have no choice but to communicate. Lasswell (1948, cited in Baran 2010 pg. 4) discussed that communication should be about five questions; Who? Say What? Through which channel? To whom? With what effect? This questions can help make sure that companies are communicating correctly and efficiently.
One model of communication is the Osgood and Schramm’s model (figure 1). This model discusses that communication between people is that there isn’t an identifiable source or a receiver, but it’s an on-going process. The encoder sends the message, the decoder receives the message and the interpreter tries to understand; analyse and interpret the information. Baran (2010, pg 5) said that “the Osgood-Schramm model demonstrates the on-going and reciprocal nature of the communication process…as communication is happening, both interpreters are simultaneously source and receiver”.
MediaO’shaughnessy & Stadler (2008, pg.34) stated that “The media shows us what the world is like; they makes sense of the world for us”. The process of representation, interpretation and evaluation are absolutely central to the media. Representation is the form of media used; where people receive most of their information. Interpretation in the representation the company has used for representation and then the explanations, the ways of understanding the world we live in, it teaches us how to make sense of the world. Evaluation, which we create a critical view about the world we receive; it can persuade and change people’s opinions about the world.
The media plan is to find the most appropriate media platform for the company, it includes; media objectives (reach and frequency), media strategies (targeting and continuity), media selection (the specific type of media used, the media mix is “a combination of traditional media vehicles (print, broadcast etc) non-traditional media (electronic media, unexpected places like the floors of stores) and marketing, communication