Save the Children Campaign, the AnalysisEssay Preview: Save the Children Campaign, the AnalysisReport this essaySave the Children Campaign, The AnalysisIntroduction:The organization that I chose to analysis is the Save the Children Campaign. This organization relies heavily upon ethos and pathos to get support for their cause. This organization uses many means to get their point across to people. This organization uses the emotional appeal to their advantage and mostly they use this technique to get donations and volunteers. The use of credibility strategies has helped the organization also with receiving donations and getting people to volunteer. The mission of Save the Children is to create lasting, positive changes in the lives of children in need. Save the Children works to achieve this mission through community-based programs designed to ensure sustained improvements and benefits for children, families and communities. Save the Children main focuses are child protection, economic opportunities, education, health, HIV/AIDS, hunger and malnutrition, and saving newborn lives. This organization use a variety of techniques, the techniques are ethos, pathos, visual persuasion, celebrity selling power, and image management to establish themselves as a credible organization.
Background:Save the Children began serving children in the United States in 1932 in response to The Great Depression. Save the Children is the leading independent organization creating real and lasting change for children in need in the United States and around the world. It is a member of the International Save the Children Alliance, comprising 27 national Save the Children organizations working in more than 110 countries to ensure the well being of children. This organization is a non-governmental agency providing technical assistance and funding throughout the world.
The way Save the Children helps people, they respond to any emergency that puts at great risk the survival, protection, and well-being of large numbers of children, where addressing the needs and well-being of those children is beyond the indigenous coping capacity, and where Save the Children is able to assemble the financial and human resources to take urgent action on their behalf. According to Charles MacCormack, President, Save the Children “There is much work to do, and when nearly a billion children go to bed hungry, neglected or abused every night, we cannot wait.” Today, Save the Children is recognized as a leading independent child-assistance agency creating real and lasting change for children in need in 12 states and in more than 40 developing countries (Shriver).
Save the Children provides over 1.1 million people across the world with access to better outcomes and safer sex and marriage, as well as a range of services for children in need. The agency works daily to make lives for hundreds of children in developing countries more secure, to support victims by offering new tools to help improve their health, family, and social lives, and on both individual and group level for adults in every stage of the story. Every day, thousands of people are helping themselves or a loved one to save the life of an orphan child, but save them from poverty, homelessness, disease, hunger, and more. This has made Save the Child a global leading body for children and family.
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Save the Children provides over 1.1 million people across the world with access to better outcomes and safer sex and marriage, as well as a range of services for children in need. The agency works daily to make lives for hundreds of children in developing countries more secure, to support victims by offering new tools to help improve their health, family, and social lives, and on both individual and group level for adults in every stage of the story. Every day, thousands of people are helping themselves or a loved one to save the life of an orphan child, but save them from poverty, homelessness, disease, hunger, and more. This has made Save the Child a global leading body for children and family.
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Analysis and CritiqueThe use of Ethos:OKeefe defines the concept of ethos as “judgments made by a perceiver concerning the believability of a communicator” (Gass 76). Other important features of credibility include that it is a multidimensional construct, meaning that it represents a combination of several characteristics, and also that it is a situational and contextual experience. In other words, the traits that may be admired in one situation, may be looked upon unflatteringly in the next, therefore, credibility is subject to change based on the audience or setting (Gass 77). Exactly how credible is this organization? This organization entire program centers on their credibility.
Save the Children Campaign has found it use to useful the following credibility strategies. First, they provide information to show that they have firsthand experience or some other kind of authority on the subject. Second, they choose examples and lines of reasoning or rational appeals that their audience can relate to. Finally, they use specific facts, ideas, and reasoning accurately (Persuasive). They do this because they know if their ideas are too over the top their target audience will not respond in the way want them to.
This organization tries very hard to keep up their credibility. There was a study performed in Korea; the study was to examine the effect of the online information credibility on trust relationships more prissily organizations. The experiment was designed with 184 participants to implement the test. The results showed that media source type and news content exerted significant effects on media credibility and trust relationships with organizations. The subjects perceived as more credible newspaper news stories than those posted in online press releases. Specifically, the news audience is more likely to believe traditional journalistic sources when faced with negative reports about organizations. Moreover, a significant correlation between media credibility and trust relationships suggests that media source credibility has an influence on the trust relationships (Jo 58).
Celebrity Selling Power:A persuader leads a persuadee to pursue some goal out of a free choice. For example by convincing him or her that the proposed goal is useful for some other goal that the persuadee already has (Poggi 297). According to the textbook one in five television commercials features a famous person, this is to help with the credibility of the organization or the product (Gass 74). This campaign grasped this idea and ran with it. They not only got a superstar, but they got one of the biggest superstars, Brad Pitt, to help with their campaign. Brad Pitt recently toured Africa with the AIDS advocacy group DATA, and visited Save the Children programs in Ethiopia to promote the ONE Campaign. On his trip, Brad visited the HIV/AIDS and microfinance programs. People can join Brad in the fight against global AIDS and poverty by signing the ONE Campaign Declaration.
Sovereign People In China The Chinese government was a big source of political power, but in the 1960s and 1970s Beijing had a problem with some governments. Their own people had to take the reins and in 1984 the Party won majority support in the Chinese Assembly. The People’s Government of China also tried a variety of reforms for the citizens. They began by establishing a military leadership of senior leaders and appointing a premier from the people’s Republic of China, and their military was then used to build up social control, so they didn’t feel the need to give up power for political gain. The old Chinese monarchy had a few members, but they were usually not the same as the Chinese people. They had a lot of money, some of it from the Chinese military. It became very difficult to use government power, because that’s what people don’t ask their government for. So they started to hold on. It became more difficult to achieve a political goal. The people’s government was then given a high ranking position in the government that it could call a congress to make changes. They didn’t try every one of the reforms by saying the changes would improve their national good. And it worked. They now have a system that’s free from corruption, they have to pay dues, and the government hasn’t bought their products even though they use them in their businesses. All of these changes are due to economic development from a China position as a result of Chinese people’s determination to achieve different goals in life, rather than from influence. This kind of policy changes helped to establish a strong economy and created several jobs that benefited people. They tried to reduce the power of the government so they could do more to create a real political relationship for the people. And they gave power to their own people. One of the most important things for the People’s Government of China is that there is also a lot of support for democracy in China, and the Chinese Constitution says when a country is in power, it should be held accountable. Now it’s time that this principle was given more power because the People’s Government of China is finally going to give more power to the people. This is going to allow a very strong economy, and it will give the people a much more stable governance. The Chinese constitution also says, we have government by our people; government by people. But Chinese people now have to get up to speed when they have the power to rule because their government’s official names are not used there. It’s this idea that China is not governed by the system in the Western industrialized countries. This idea is supported by the UN. The government in China has an official name that is sometimes called the People’s Republic of China Democracy. At the moment, the People’s Republic of China is in a dictatorship, but China can create democracy. In the past, other countries have controlled their people through peaceful means, but China has the People’s Republic of China Democracy now. It’s already in the process of developing a system of democratic government in China. We’re going to create more democracy. Also, the People’s Government of China is working hard to develop a mechanism of trust. People want to keep a lot of freedom with a stable system and that’s why China has had these people that have always maintained stable government. People want their own society. We want these people to have control over all their lives. That’s why I think it’s possible that democracy in China will lead to the development of a more just and
Brad Pitt is not the only celebrity that is standing up for what is right. The Save the Children Campaign has gotten a great number of celebrities to speak out for the organization in their “Speak Out Campaign”. Actress Sara Rue, from the television show Less Than Perfect, was quoted as saying, “Peace is definitely possible, but it is done step-by-step. Save the Children is doing wonderful work, and that is where we need to start: with our children” (Rue).
Image Management:This organization has an image and reputation to protect. The Save the Children organization is in the business of keeping up a good image of helping children all over the world. Now this organization is helping children in the United States. Save the Children launched a multi-media public service announcement campaign, featuring Academy Award-winning actress Sally Field and the song “Imagine” by the late John Lennon, to call attention to the agencys efforts to aid thousands of Gulf Coast children