Essay About Simple Means Of Distribution And O-Fold Innovation

The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity?Essay Preview: The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity?Report this essayTable of ContentProduct DescriptionPg. 3Business ModelPg. 3SWOT AnalysisPg. 5Exit StrategyPg. 6Angel InvestorsPg. 7Management TeamsPg. 7Pricing StrategyPg. 8FundingPg. 9Key Risks and ControlsPg. 10Product DescriptionThere is an issue that needs to be faced about bringing suits or other clothing that wrinkles easily onto an air plane. Most people dont want to spend the time to check their luggage anymore, yet dont want to pack clothing that wrinkles easily into their carry-on bags. This is where the O-Fold comes into play. The O-fold is round in shape and the clothing item is wrapped around it. There is space in the interior where other items could be stored for easy travel. Once you arrive at your destination and take your clothing from around the O-Fold it is wrinkle free and ready to be worn. It is a product that you will be able to place inside your current carry-on bag which will save you time by not having to check your luggage.

Business ModelA Crawl-Walk-Run business model is the one that Alex should pursue. The first is the crawl phase in which Alex and his brother can produce the O-Fold themselves. In that phase Alex would be able to find ways to sell the finished products either door-to-door, bulk mailings, or by some other fairly simple means of distribution; such as, an O-Fold Facebook website, or a cable station where the business can target a specific audience (restructure sentence?). This will allow him to set a specific marketing budget, and it could be tailored to his specific niche. Additionally, those who are not his market audience, may come across the product while web surfing, and may want to purchase it for themselves, or give it as a gift.

While the profits are certainly limited, this part of the strategy would provide Alex with a type of low risk market research. At this stage, Alex possibly would not need angel investors; being on his own could be a benefit to him later by showing that he bore all the additional risks and garnered some market data to back up the legitimacy of his idea. He could almost certainly get a better evaluation with a company that had actually sold something then he could with a company that existed only on paper. Alex would also be able to get a feel for what the day-to-day process of running the business looks like, only on a much smaller scale. This could prove to be beneficial later on when he moves up to the walk stage.

The walk phase entails pitching the idea to angel investors; having obtained a patent, a well-developed distribution channel, and a good marketing strategy makes it easier for the investor to say yes. Alex could expect a higher valuation once he had some market data to back up his claim at this stage. Eventually, he would need to move from actually making the O-Fold to outsourcing the production. These factors would provide a potential early exit strategy for some of the investors if revenues and profits grew accordingly or some other company offered to buyout O-Fold.

The run, which is the final phase, is achieved when the company is producing large quantities and enjoying economies of scale. It would be difficult for the start up to go unnoticed at this stage, new entrants into the market would be attracted, and the entrepreneur would certainly have to have an exit strategy in mind. If Alex can make it to this stage, and he sells his interest in the company, he would stand to make a very large sum of money typically, risk follows reward, and failing at this level will result in some people losing a substantial amount of money.

The following company forecast shows the volume necessary to reach breakeven:Crawl-Walk-Run Strategy Break Even-Analysisstart upyear oneyear twoyear threeFixed costWebsite10,000PatentProfessional feesSewing machineComputer softwareTelephoneOffice supplies35,00040,00040,00045,000Administrative salary12,00012,00012,00012,000Building lease24,00024,00024,00024,000Total86,70077,20077,20082,200Variable costsDirect materialsDirect laborUnexpected costsBreak-even quantity18,64516,60216,60217,677SWOT AnalysisA SWOT analysis has been performed and was able to capture some of the key elements that may strengthen or hinder the progress of O-Fold. The areas identified are asfollows

As for distribution, there are many options for Alex to consider. Selling to retail stores was one option where it could be tough to get a foot in the door. Second, he could sell the O-Fold through a website; this represents a less costly option than the retail route. Alex could post videos about the O-Fold, provide packing tutorials, and take orders all from one website. He would have to work hard at marketing with the online route in order to generate some online traffic. Third, once the company has started generating enough revenue, he could advertise the O-Fold in travel magazines and/or airline catalogs. This option would help isolate the target market in terms of marketing effectiveness because most major airline carriers have magazines which feature merchandise that travelers might be interested in; it also would provide an easy way for the customer to place an order.

The Best of David Browning, Chief Design Officer, Amazon.com

David Browning is Amazon’s Chief Design Officer. He has a Ph.D. in computer science from the University of Kentucky.

I am excited that Mr. Browning is joining Amazon in the search for the future of the web. I am looking forward to making long-term investments in my efforts under his leadership.

In the early 2000s, Mr. Browning and Amazon launched the Amazon Project. It was designed to help deliver Amazon products to consumers, improve the web experience by helping to support the company’s efforts with Amazon’s data center operations, increase Amazon’s online presence in Africa, and help Amazon sell products to the world.

Mr. Browning is a founder of Digital Foundry and a professor of computer and systems engineering at Carnegie Mellon University. Prior to his appointment to the C.I.A., Mr. Browning was President of the American Computational and Information Society, President of the Federal Communications Commission, the National Academy of Engineering, and an instructor at the University of Pittsburgh.

 
I have a passion for the web, and have been looking forward to working with his team to bring innovation and innovation to business in the digital world.
David Browning is a leading expert in artificial intelligence, who works with the U.S. Federal Trade Commission to develop new solutions to economic distress.
Eric Lichtman, President and CEO, Google. Eric also leads Google's human-computer interaction team, along with CTO and Co-Founder, Bill Krueger. Together, they manage Google's product and business infrastructure. Eric is an avid runner and is also an experienced Web developer who has worked at Microsoft, Yahoo, Facebook, and Twitter.
My role as Google's CEO was to help Google solve problems of the most important dimensions of our business: Google business innovation, search improvement, and the Internet of Things.
David Browning was named to lead the European Economic Commission from 1990 until 1994. During those years, he provided key technical leadership to the European Commission on international trade, and was instrumental in developing a comprehensive European data protection law. In the early 2000s, he helped lead the Office of Internet Policy and Administration in the European Telecommunications Union. Over the next 25 years, Mr. Browning led the project to streamline European data access by the International Telecommunications Union, reduce data speeds by 1.2 megabit per second, promote data security by increasing privacy in data transfers, and advance the digital world online.
While he was there, Eric worked with me on the Google search algorithm, how Google's search engine indexes people's search histories, how it integrates search results into Google search results, and other important areas.
In 1998, Mr. Browning opened the Microsoft Office suite to more than 1.5 million users. That year, he created and led Google Word by creating this suite: a new document editor made from Word code by Google.
On February 2007, he opened a new Microsoft Office database and company, called Office. The new Office suite enables the company to bring its database on a more central level and is designed to integrate with existing Office. Additionally, Mr. Browning helped develop Excel, a complete database of data management, and other technical improvements to support Microsoft Office. The new Office suite
The Best of David Browning, Chief Design Officer, Amazon.com
David Browning is Amazon’s Chief Design Officer. He has a Ph.D. in computer science from the University of Kentucky.
I am excited that Mr. Browning is joining Amazon in the search for the future of the web. I am looking forward to making long-term investments in my efforts under his leadership.
In the early 2000s, Mr. Browning and Amazon launched the Amazon Project. It was designed to help deliver Amazon products to consumers, improve the web experience by helping to support the company’s efforts with Amazon’s data center operations, increase Amazon’s online presence in Africa, and help Amazon sell products to the world.
Mr. Browning is a founder of Digital Foundry and a professor of computer and systems engineering at Carnegie Mellon University. Prior to his appointment to the C.I.A., Mr. Browning was President of the American Computational and Information Society, President of the Federal Communications Commission, the National Academy of Engineering, and an instructor at the University of Pittsburgh.

 
I have a passion for the web, and have been looking forward to working with his team to bring innovation and innovation to business in the digital world.
David Browning is a leading expert in artificial intelligence, who works with the U.S. Federal Trade Commission to develop new solutions to economic distress.
Eric Lichtman, President and CEO, Google. Eric also leads Google's human-computer interaction team, along with CTO and Co-Founder, Bill Krueger. Together, they manage Google's product and business infrastructure. Eric is an avid runner and is also an experienced Web developer who has worked at Microsoft, Yahoo, Facebook, and Twitter.
My role as Google's CEO was to help Google solve problems of the most important dimensions of our business: Google business innovation, search improvement, and the Internet of Things.
David Browning was named to lead the European Economic Commission from 1990 until 1994. During those years, he provided key technical leadership to the European Commission on international trade, and was instrumental in developing a comprehensive European data protection law. In the early 2000s, he helped lead the Office of Internet Policy and Administration in the European Telecommunications Union. Over the next 25 years, Mr. Browning led the project to streamline European data access by the International Telecommunications Union, reduce data speeds by 1.2 megabit per second, promote data security by increasing privacy in data transfers, and advance the digital world online.
While he was there, Eric worked with me on the Google search algorithm, how Google's search engine indexes people's search histories, how it integrates search results into Google search results, and other important areas.
In 1998, Mr. Browning opened the Microsoft Office suite to more than 1.5 million users. That year, he created and led Google Word by creating this suite: a new document editor made from Word code by Google.
On February 2007, he opened a new Microsoft Office database and company, called Office. The new Office suite enables the company to bring its database on a more central level and is designed to integrate with existing Office. Additionally, Mr. Browning helped develop Excel, a complete database of data management, and other technical improvements to support Microsoft Office. The new Office suite
The Best of David Browning, Chief Design Officer, Amazon.com
David Browning is Amazon’s Chief Design Officer. He has a Ph.D. in computer science from the University of Kentucky.
I am excited that Mr. Browning is joining Amazon in the search for the future of the web. I am looking forward to making long-term investments in my efforts under his leadership.
In the early 2000s, Mr. Browning and Amazon launched the Amazon Project. It was designed to help deliver Amazon products to consumers, improve the web experience by helping to support the company’s efforts with Amazon’s data center operations, increase Amazon’s online presence in Africa, and help Amazon sell products to the world.
Mr. Browning is a founder of Digital Foundry and a professor of computer and systems engineering at Carnegie Mellon University. Prior to his appointment to the C.I.A., Mr. Browning was President of the American Computational and Information Society, President of the Federal Communications Commission, the National Academy of Engineering, and an instructor at the University of Pittsburgh.

 
I have a passion for the web, and have been looking forward to working with his team to bring innovation and innovation to business in the digital world.
David Browning is a leading expert in artificial intelligence, who works with the U.S. Federal Trade Commission to develop new solutions to economic distress.
Eric Lichtman, President and CEO, Google. Eric also leads Google's human-computer interaction team, along with CTO and Co-Founder, Bill Krueger. Together, they manage Google's product and business infrastructure. Eric is an avid runner and is also an experienced Web developer who has worked at Microsoft, Yahoo, Facebook, and Twitter.
My role as Google's CEO was to help Google solve problems of the most important dimensions of our business: Google business innovation, search improvement, and the Internet of Things.
David Browning was named to lead the European Economic Commission from 1990 until 1994. During those years, he provided key technical leadership to the European Commission on international trade, and was instrumental in developing a comprehensive European data protection law. In the early 2000s, he helped lead the Office of Internet Policy and Administration in the European Telecommunications Union. Over the next 25 years, Mr. Browning led the project to streamline European data access by the International Telecommunications Union, reduce data speeds by 1.2 megabit per second, promote data security by increasing privacy in data transfers, and advance the digital world online.
While he was there, Eric worked with me on the Google search algorithm, how Google's search engine indexes people's search histories, how it integrates search results into Google search results, and other important areas.
In 1998, Mr. Browning opened the Microsoft Office suite to more than 1.5 million users. That year, he created and led Google Word by creating this suite: a new document editor made from Word code by Google.
On February 2007, he opened a new Microsoft Office database and company, called Office. The new Office suite enables the company to bring its database on a more central level and is designed to integrate with existing Office. Additionally, Mr. Browning helped develop Excel, a complete database of data management, and other technical improvements to support Microsoft Office. The new Office suite

Exit StrategyAngel investors would

                


                

                    

                        
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