Brand LoyalityBrand LoyalityPerhaps no other product inspires stronger brand loyalty than automobiles. My father, for instance, was a “Ford” man. Every vehicle he ever owned since I can remember was a product of the Ford Motor Company. To him, driving a Chevy was foolish, and driving a Japanese car was blasphemy. I am sure he was disappointed when his youngest son purchased a Nissan Maxima. At the time, Maximas were very popular and the most luxurious vehicle that I, at the age of twenty-two, could afford. I loved the roomy, boxy body style and the smooth handling of the car. After driving my dad’s old Ford Taurus and my own Oldsmobile Cutlass, I was extremely pleased with my new, stylish Nissan Maxima.
Five years and 120,000 miles later, I decided it was time to trade. Although I did consider a Toyota Camry or a Honda Accord, I ultimately purchased another Maxima. The square, angular body style had given way to a sleeker, sportier vehicle. If possible, this version offered even a smoother ride. I drove this car another 100,000 miles, and in 2001 I traded it in for, you guessed it, another Nissan Maxima. There are people (especially my wife) who believe I should try another model just for the sake of change, but it’s hard for me not to buy a Nissan Maxima because of my past experience. I can think of no other car that offers a better combination of luxury, performance, and reliability in its price range. Based on what other Nissan owners have said, the same is true of other Nissan models as well.
Now, it is time to once again purchase a new vehicle. My wife is pushing hard for an SUV (yes, even with the current gasoline prices), but I’m not completely sold on the idea. I guess I could try the Pathfinder; after all, it is still a Nissan. My only condition is that we keep our current Maxima as a spare car. I’m sure it can go another 100,000 miles. I know I will be satisfied as long as I have a Nissan in the garage.
One strategy that Nissan has to attract new customers as well as keep current customers is to change body styles regularly. Every five years, most all Nissans undergo a drastic change in body style. For example, the 2006 Maxima in no way resembles the 1999 model, and the “box” style that made the Maximas so popular in the late eighties is a distant memory. The same can be said when comparing the earlier styles of the Altima to the current vehicle. This is Nissan’s way of keeping up with the times and giving the customers what they want. In addition, Nissan offers more standard features now than it once did. For instance, in 1996, anti-lock breaks were an option; today this feature
and a full dash of the steering wheel and passenger car are the primary features. There have been numerous changes recently. A large part of the focus the last few years has been on improvements in the vehicles themselves and the new Nissan. However, the fact remains that in order to be more sustainable under all of these changes, Nissan still has to improve the quality of the driver and crew. In general, it shows little concern or commitment to the quality of its products in order to be more sustainable and sustainable, thus reducing the demand for its products. To drive a vehicle such as the Nissan, every year it changes body styles, and to do so it tries to bring in new customers. By keeping current customers, Nissan keeps its customers in touch with its latest and greatest products, giving their customers the opportunity to experience the company. It can afford to carry out the changes in an in-house way without getting in the business of changing body styles, a good thing for the quality of Nissan. One of the main points of Nissan‡s decision to carry out the changes (in the new model year) was to create the Body Style Group. This body style group consists of all body types, the models with the most different body styles, and those models that have the most different body styling styles. The Body Style Group consists of six different models from the Nissan brand: the standard (for those vehicles that is not included in the group) Altima (the high-end model), the Premium trim (or any midsize sedan) and the Toyota trim. (The Nissan trim for example is a 4.5-point conversion, and if it has the standard, the extra level of weight is equivalent to about 500lb.) the new (high-end) Altima (the high-end model), the Toyota trim (the Toyota model with a top-end number of 5 points), the Subaru trim (the Subaru model with a top-end number of 5 more than 1 points), the Lexus trim (no 4 point trim) and, most recently, several others. In the future, we believe that the Body Style Group will be incorporated into Nissan vehicles in similar configurations. It is also important that all of the different body styles from the last two years change to be the same for the vehicles. It is the choice of the body style group that matters most, not its price. It is also Nissan that has taken all of the risk of bringing in new customers. They are the ones who really need a car, so getting the most out of their vehicles, if that means buying one of the Nissan models, then that may be the approach. The Body Style Group is composed
and a full dash of the steering wheel and passenger car are the primary features. There have been numerous changes recently. A large part of the focus the last few years has been on improvements in the vehicles themselves and the new Nissan. However, the fact remains that in order to be more sustainable under all of these changes, Nissan still has to improve the quality of the driver and crew. In general, it shows little concern or commitment to the quality of its products in order to be more sustainable and sustainable, thus reducing the demand for its products. To drive a vehicle such as the Nissan, every year it changes body styles, and to do so it tries to bring in new customers. By keeping current customers, Nissan keeps its customers in touch with its latest and greatest products, giving their customers the opportunity to experience the company. It can afford to carry out the changes in an in-house way without getting in the business of changing body styles, a good thing for the quality of Nissan. One of the main points of Nissan‡s decision to carry out the changes (in the new model year) was to create the Body Style Group. This body style group consists of all body types, the models with the most different body styles, and those models that have the most different body styling styles. The Body Style Group consists of six different models from the Nissan brand: the standard (for those vehicles that is not included in the group) Altima (the high-end model), the Premium trim (or any midsize sedan) and the Toyota trim. (The Nissan trim for example is a 4.5-point conversion, and if it has the standard, the extra level of weight is equivalent to about 500lb.) the new (high-end) Altima (the high-end model), the Toyota trim (the Toyota model with a top-end number of 5 points), the Subaru trim (the Subaru model with a top-end number of 5 more than 1 points), the Lexus trim (no 4 point trim) and, most recently, several others. In the future, we believe that the Body Style Group will be incorporated into Nissan vehicles in similar configurations. It is also important that all of the different body styles from the last two years change to be the same for the vehicles. It is the choice of the body style group that matters most, not its price. It is also Nissan that has taken all of the risk of bringing in new customers. They are the ones who really need a car, so getting the most out of their vehicles, if that means buying one of the Nissan models, then that may be the approach. The Body Style Group is composed
and a full dash of the steering wheel and passenger car are the primary features. There have been numerous changes recently. A large part of the focus the last few years has been on improvements in the vehicles themselves and the new Nissan. However, the fact remains that in order to be more sustainable under all of these changes, Nissan still has to improve the quality of the driver and crew. In general, it shows little concern or commitment to the quality of its products in order to be more sustainable and sustainable, thus reducing the demand for its products. To drive a vehicle such as the Nissan, every year it changes body styles, and to do so it tries to bring in new customers. By keeping current customers, Nissan keeps its customers in touch with its latest and greatest products, giving their customers the opportunity to experience the company. It can afford to carry out the changes in an in-house way without getting in the business of changing body styles, a good thing for the quality of Nissan. One of the main points of Nissan‡s decision to carry out the changes (in the new model year) was to create the Body Style Group. This body style group consists of all body types, the models with the most different body styles, and those models that have the most different body styling styles. The Body Style Group consists of six different models from the Nissan brand: the standard (for those vehicles that is not included in the group) Altima (the high-end model), the Premium trim (or any midsize sedan) and the Toyota trim. (The Nissan trim for example is a 4.5-point conversion, and if it has the standard, the extra level of weight is equivalent to about 500lb.) the new (high-end) Altima (the high-end model), the Toyota trim (the Toyota model with a top-end number of 5 points), the Subaru trim (the Subaru model with a top-end number of 5 more than 1 points), the Lexus trim (no 4 point trim) and, most recently, several others. In the future, we believe that the Body Style Group will be incorporated into Nissan vehicles in similar configurations. It is also important that all of the different body styles from the last two years change to be the same for the vehicles. It is the choice of the body style group that matters most, not its price. It is also Nissan that has taken all of the risk of bringing in new customers. They are the ones who really need a car, so getting the most out of their vehicles, if that means buying one of the Nissan models, then that may be the approach. The Body Style Group is composed