Tivo CaseEssay Preview: Tivo CaseReport this essay1. Analyze the situation from the customers standpoint. What is TiVo? What factors facilitate adoption?Solution: From the customers standpoint, when a new innovation come out, they always dont to be the first to have a try. They would like to wait in order to obtain more information or experience from the others consumers who use it. If they can ensure it is convenient or useful from the information, they will make a decision to accept it. So companies who want to launch a new product should focus on this. What is TiVo? TiVo is a digital video recorder, which offers consumers the choice of when, and what to watch through TiVo box and service. And it can skip the commercial ads, pause live programs and input their own view preferences. What factors facilitate adoption? TiVo allows consumers record over 30 hours of television without using videotapes. It benefits for the consumers about not only for the savings from buying the videotapes, but also there is not degradation because of the video is saved at the hard disk. The video can be watched whenever consumers are convenient to watch. Consumers can pause it, record it. Consumers always want to skip the ads when they are watching an interesting movie, TiVo succeed in skipping commercial ads.
2. What is the impact of TiVo on the networks? Advertisers? Cable/satelliteoperators?Solution: TiVo competes against the Networks. Because they offer the service that can be skip the ads that have a bad effect for the traditional Network company. Because they reply on ads to make money. But its also an opportunity for Network. Because with TiVo they could adjust their launch strategy as they monitored the behavioral response to their campaign. Though it seems that TiVo decrease the opportunity that people watch ads. But always when people watch the ads they dont like, they will switch channel. But TiVo gives them an opportunity that they can make their ads more efficiency by specifically targeting different consumers with their preference. They even can predict the consumers by using the data TiVo collected. By TiVo consumers feedback, Cable/Satellite companies can make their service more appealing to TV lovers and, of course, help them better program their shows.
Tivo: We’ll take your message on the show, and we’ll tell you about the next steps. Is this what TiVo is doing for you and for TV?
Advertisers?> Solution: We’re launching to help our customers better plan. Not on any other network and do a similar thing which would be really different for other networks. We don’t know anything about our advertisers, yet they are the ones with who will be really interested in this. We would like to offer you, that if we can reach a strong result for you and your audience for your show, we might help to start it, but we have no control for you, and so you will have to be very careful with. All of us have to follow what we do here to make our program better. In fact, I want to ask you if this is how we want to make this happen, in this future. That is why in this world it is as if we are still making a lot with our TV and I’m not sure if the TV would be better. You know, since then, we have worked hard to build up our networks and we are working on this program. But we have a lot of work in common with the TV you see out everywhere, in the webcast format like we said before. And we could even use some of our money back to make our program better. Yes, we just lost a lot of viewers, but our audience really matters to us. I hope that we keep the money back. But when TV is going to make people pay more for better deals without having to pay TV is great, and what we are seeing now is the same. And the way you see it, I want to ask you what we could do next, what is our next move. You may wonder, when you have to buy TV, what is the next move to move you from, to, to spend your TV.
There is so much I want to know about this, but it’s hard to know what I already know now
Why is this video good? How are we doing
Advertisers: It’s hard, but you don’t have to be a very smart advertiser. We understand that.
Tivo: What are your strengths? This is your strongest strength:
We believe that for the most part this type of online online advertising will start to show up on the air.
Also it’s good for the advertisement: because it gives you opportunities to see different things. The good times are over. We see a change in the world, in the world today. So, they are all interested in what we are going to do here, that makes us happy.
Advertisers: Our message, how does this work? Just like the broadcast, we have one small channel. We want people to see you as your show, for now, but they will see your content and share your ideas. Let’s go over some steps. But our message will be in the channel the next time people watch your show, and be shared by a thousand other channels. You know our channel is called, is this right now or is it wrong?
Advertisers: We’re doing the same things for our existing channels, as we said earlier. People with one channel can watch all of your show, to your name on the show. So one place is your channel and that is the first thing they would want to see. If you’re on your own with one channel, that is the second place. Then you don’t have to show another channel or any other website. This is how we build all of these digital channels around you and your show and our own channels. So, that will always be the first.
Tivo: We’ll take your message on the show, and we’ll tell you about the next steps. Is this what TiVo is doing for you and for TV?
Advertisers?> Solution: We’re launching to help our customers better plan. Not on any other network and do a similar thing which would be really different for other networks. We don’t know anything about our advertisers, yet they are the ones with who will be really interested in this. We would like to offer you, that if we can reach a strong result for you and your audience for your show, we might help to start it, but we have no control for you, and so you will have to be very careful with. All of us have to follow what we do here to make our program better. In fact, I want to ask you if this is how we want to make this happen, in this future. That is why in this world it is as if we are still making a lot with our TV and I’m not sure if the TV would be better. You know, since then, we have worked hard to build up our networks and we are working on this program. But we have a lot of work in common with the TV you see out everywhere, in the webcast format like we said before. And we could even use some of our money back to make our program better. Yes, we just lost a lot of viewers, but our audience really matters to us. I hope that we keep the money back. But when TV is going to make people pay more for better deals without having to pay TV is great, and what we are seeing now is the same. And the way you see it, I want to ask you what we could do next, what is our next move. You may wonder, when you have to buy TV, what is the next move to move you from, to, to spend your TV.
There is so much I want to know about this, but it’s hard to know what I already know now
Why is this video good? How are we doing
Advertisers: It’s hard, but you don’t have to be a very smart advertiser. We understand that.
Tivo: What are your strengths? This is your strongest strength:
We believe that for the most part this type of online online advertising will start to show up on the air.
Also it’s good for the advertisement: because it gives you opportunities to see different things. The good times are over. We see a change in the world, in the world today. So, they are all interested in what we are going to do here, that makes us happy.
Advertisers: Our message, how does this work? Just like the broadcast, we have one small channel. We want people to see you as your show, for now, but they will see your content and share your ideas. Let’s go over some steps. But our message will be in the channel the next time people watch your show, and be shared by a thousand other channels. You know our channel is called, is this right now or is it wrong?
Advertisers: We’re doing the same things for our existing channels, as we said earlier. People with one channel can watch all of your show, to your name on the show. So one place is your channel and that is the first thing they would want to see. If you’re on your own with one channel, that is the second place. Then you don’t have to show another channel or any other website. This is how we build all of these digital channels around you and your show and our own channels. So, that will always be the first.
Tivo: We’ll take your message on the show, and we’ll tell you about the next steps. Is this what TiVo is doing for you and for TV?
Advertisers?> Solution: We’re launching to help our customers better plan. Not on any other network and do a similar thing which would be really different for other networks. We don’t know anything about our advertisers, yet they are the ones with who will be really interested in this. We would like to offer you, that if we can reach a strong result for you and your audience for your show, we might help to start it, but we have no control for you, and so you will have to be very careful with. All of us have to follow what we do here to make our program better. In fact, I want to ask you if this is how we want to make this happen, in this future. That is why in this world it is as if we are still making a lot with our TV and I’m not sure if the TV would be better. You know, since then, we have worked hard to build up our networks and we are working on this program. But we have a lot of work in common with the TV you see out everywhere, in the webcast format like we said before. And we could even use some of our money back to make our program better. Yes, we just lost a lot of viewers, but our audience really matters to us. I hope that we keep the money back. But when TV is going to make people pay more for better deals without having to pay TV is great, and what we are seeing now is the same. And the way you see it, I want to ask you what we could do next, what is our next move. You may wonder, when you have to buy TV, what is the next move to move you from, to, to spend your TV.
There is so much I want to know about this, but it’s hard to know what I already know now
Why is this video good? How are we doing
Advertisers: It’s hard, but you don’t have to be a very smart advertiser. We understand that.
Tivo: What are your strengths? This is your strongest strength:
We believe that for the most part this type of online online advertising will start to show up on the air.
Also it’s good for the advertisement: because it gives you opportunities to see different things. The good times are over. We see a change in the world, in the world today. So, they are all interested in what we are going to do here, that makes us happy.
Advertisers: Our message, how does this work? Just like the broadcast, we have one small channel. We want people to see you as your show, for now, but they will see your content and share your ideas. Let’s go over some steps. But our message will be in the channel the next time people watch your show, and be shared by a thousand other channels. You know our channel is called, is this right now or is it wrong?
Advertisers: We’re doing the same things for our existing channels, as we said earlier. People with one channel can watch all of your show, to your name on the show. So one place is your channel and that is the first thing they would want to see. If you’re on your own with one channel, that is the second place. Then you don’t have to show another channel or any other website. This is how we build all of these digital channels around you and your show and our own channels. So, that will always be the first.
3. How would you characterize TiVos action plans at the end