Virgin
Essay Preview: Virgin
Report this essay
PEST Analysis
Ð* Politically stable in Britain;
Ð* Competitive Tendering is carried out in public service sector including railway;
Ð* Worldwide peace and development have been commonly recognized;
Ð* Terrorist Attack on 11th Sept impacted on some industries, esp. airlines.
Ð* The issue of Euro will push the development of European economy;
Ð* Chinas entry into WTO provides opportunities for world;
Ð* Many markets remain stable;
Ð* Globalisation will speed up the flow of capital among the nations;
Ð* The collapse of NASDAQ had a negative effect on global e-commerce.
Ð* Globally, there is a trend of consumers requirement for higher service quality and more service types;
Ð* Cultural differences among nations increases the requirements for service localization.
Ð* ITs development provides opportunities for delivering “old” products and service in new ways;
Ð* Increased regulation concerning product safety, ecology, etc. affect technological changes.
In summary V is in a macro environment with relatively stable politics, both diversified and consistent economic development, increasing and changing social needs and rapidly developing technology.
SWOT Analysis
Ð* Good brand image: value- for-money, quality, innovation, fun and a