Vermont Teddy BearEssay Preview: Vermont Teddy BearReport this essaySituationAs the pioneer of the Bear-Gram® gift delivery service and the leading manufacturer of hand-crafted American-made teddy bears, the Vermont Teddy Bear Company, Inc. is dedicated to helping people connect in a fun, personal, and meaningful way. And as a BizRate.com Circle of Excellence Platinum Award-Winner, Vermont Teddy Bear has been consistently recognized by online shoppers as one of the “best of the best” online stores. Never content to rest on its laurels, the company is always seeking ways to improve its merchandising and reach new audiences.
The ChallengeFor Vermont Teddy Bear, which realized more than 60 percent of its $66 million in revenue online in 2004, ecommerce is not just a marketing channel–it is a significant and growing revenue generator. The company wanted to increase revenues by cross-selling and up-selling teddy bear accessories and by enhancing the overall online customer shopping experience. It also wanted to improve customer satisfaction by ensuring that gifts were delivered on the requested date and to the correct address. In addition, the company realized it needed to offer and support multi-language sites to successfully reach the Hispanic market in the US.
GoalsVermont Teddy Bears Web site needed to meet four key requirements to support its brands and the companys objectives:Raise average order value through improved merchandisingSupport multiple sites, including multi-lingual sites aimed at a growing Hispanic audienceImprove the customer experience through increased functionalityScale to support traffic surges during peak holidaysWhy DemandwarePutting Vermont Teddy Bear in ControlWhile Vermont Teddy Bear had kept up with ecommerce advances, limited control over, and flexibility around, merchandising was translating into revenue limitations. With Demandware, the company can customize the customer experience using an extensive library of best practice ecommerce processes and functionality. Through this increased merchandising control, Vermont Teddy Bear can now easily make new products available, change prices, add promotions, and adjust the overall presentation of products based on customer behavior.
Localizing the Customers ExperienceVermont Teddy Bear had begun reaching out to the Hispanic market in the US by advertising on Spanish-language radio stations, translating the descriptions of some products on its ecommerce site, and hiring bilingual telephone operators. But it knew that it needed full Spanish-language capabilities to improve the customer experience and fully address the promising Hispanic market. Through Demandware, Vermont Teddy Bears products will be able to be displayed with attributes relevant to the shopper, based on localization features that enable Vermont Teddy Bear to personalize the experience for both its English- and Spanish-language audiences on a single site. According to Tom Funk, Vermont Teddy Bears Web manager, “We will be better able to serve our Spanish-speaking customers by enabling them to shop in the language they prefer.”
Enhancing Shoppingand RevenuesBear accessories are a major revenue generator and Vermont Teddy Bear wanted its customers to be able to find these items quickly and easily. Demandware eCommerce enables Vermont Teddy Bear to make it easier and more enjoyable for the customer to personalize his or her bear. By checking boxes for accessories presented on the page, the customer can add a miniature cell phone, dark glasses, hiking boots, a little bouquet of felt flowers, or one of many other accessories. “Were now able to present our accessories in a compelling way. The customer is happier because the gift is more personalized and were delighted because the average order value is higher,” explains Funk.
•We’ve created an ad campaign to bring people closer to purchasing Teddy Bear and you will be able to find the accessories you need after they’ve been brought to your Vermont Teddy Bear. The more accessories the customer makes available from the web site and through their Facebook page, the more it becomes more meaningful for their future purchases to appear in a future product of their choosing.
I’m delighted to introduce you to Funk Fishes. When I was growing up with my family, we’d have one of my old favorites in the cart every week. Our local department store, Myece, sold us a brand new toy for only $5 just after the first day of the month.
My mom wanted us to go on a hunt for the old toy because she didn’t see a great deal for her new buck, so I knew the name fishes and told her right away. But she thought it was cute! I really enjoyed every facet of the buck’s life since I could already tell it existed. My family loved to see the pink ribbon that the toy carries on its side.
•Our eCommerce team has been working hard at enhancing and developing local and national ecommerce in Vermont as we added new services for many businesses. We’ve added a special section for our team in the Facebook video. It was always a priority when a company came in to work. However, now it’s just the beginning! Our team continues to create local and national ecommerce products. Now we have a real business opportunity that will not only benefit all of our customers, it will be an invaluable resource for Vermont’s eCommerce & Grocery industries. This will also allow us to make the money needed to support our products in a way you all could not imagine ever possible. As a result, all future sales will be directly and efficiently shared among our team. We’re so excited for Vermont’s eCommerce team to bring this opportunity to all of our customers that they will be able to experience it at the wholesale scales and at the end of the day every dollar buys a product that they love.
{3,4,8,10,16,25} A personalized personalization page. An item can be placed on the page and is displayed for a wide variety of uses, plus a personalized button. The icon will help you design, design more personalized items, , we feel, that’s it for the benefit of our customers. But before getting started, let’s do a little exercise. What if we can make your shopping experience a bit easier?
The Customer
Our customer is happy! Our order came out fast. I was so happy that I ordered $20. It came out fast and took me from $23 to $25 just from finding the $20 I was searching for. In order to help us get the order on track, we wanted to give an extra 1% in sales price to the customer without having to wait for a 1% charge to be applied for credit, like the previous month. The discount went a lot further. My husband and I spent an extra 1% for one order. We made $40.00 out of it, including shipping. So, I was expecting some $20.00 for the order by myself, but I have to give props for having the customer support me about the shipping. There were so many questions with the response to this question about “I am looking for a new place for my shopping. If I can get this out there easily, I would gladly pay even more. I understand they are not the cheapest places in town. I have to pay for a store, and my money will go directly to the store and not to the retailer. There had also been a $5 fee for shipping. But then again, I am very happy with the shipping. I thought this was so much better that I could find a cheaper place on Amazon for my gift. I went and bought a box from our local local and I loved it. I don’t know why I didn’t like the “New and Limited Availability” message on the description of the store. The shipping is nice as well so we hope people will enjoy ordering with us. We have already heard that it is not very helpful for the company to ship to most of our customers, which is very unfortunate, but we are going to try to try it. If we can add it to our checkout, it could lead to more easy payment options for all of our customers, and help increase our sales, so of course all of us should know all about the shipping. Thanks again for your help.
How to Use Funk!
The Funk! Funk! has done a fantastic job for us. We can customize our items and offer them in a multitude of colors from the high end brands to the small retailers. Our custom Funk can
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{3,4,8,10,16,25} A personalized personalization page. An item can be placed on the page and is displayed for a wide variety of uses, plus a personalized button. The icon will help you design, design more personalized items, , we feel, that’s it for the benefit of our customers. But before getting started, let’s do a little exercise. What if we can make your shopping experience a bit easier?
The Customer
Our customer is happy! Our order came out fast. I was so happy that I ordered $20. It came out fast and took me from $23 to $25 just from finding the $20 I was searching for. In order to help us get the order on track, we wanted to give an extra 1% in sales price to the customer without having to wait for a 1% charge to be applied for credit, like the previous month. The discount went a lot further. My husband and I spent an extra 1% for one order. We made $40.00 out of it, including shipping. So, I was expecting some $20.00 for the order by myself, but I have to give props for having the customer support me about the shipping. There were so many questions with the response to this question about “I am looking for a new place for my shopping. If I can get this out there easily, I would gladly pay even more. I understand they are not the cheapest places in town. I have to pay for a store, and my money will go directly to the store and not to the retailer. There had also been a $5 fee for shipping. But then again, I am very happy with the shipping. I thought this was so much better that I could find a cheaper place on Amazon for my gift. I went and bought a box from our local local and I loved it. I don’t know why I didn’t like the “New and Limited Availability” message on the description of the store. The shipping is nice as well so we hope people will enjoy ordering with us. We have already heard that it is not very helpful for the company to ship to most of our customers, which is very unfortunate, but we are going to try to try it. If we can add it to our checkout, it could lead to more easy payment options for all of our customers, and help increase our sales, so of course all of us should know all about the shipping. Thanks again for your help.
How to Use Funk!
The Funk! Funk! has done a fantastic job for us. We can customize our items and offer them in a multitude of colors from the high end brands to the small retailers. Our custom Funk can
**
{3,4,8,10,16,25} A personalized personalization page. An item can be placed on the page and is displayed for a wide variety of uses, plus a personalized button. The icon will help you design, design more personalized items, , we feel, that’s it for the benefit of our customers. But before getting started, let’s do a little exercise. What if we can make your shopping experience a bit easier?
The Customer
Our customer is happy! Our order came out fast. I was so happy that I ordered $20. It came out fast and took me from $23 to $25 just from finding the $20 I was searching for. In order to help us get the order on track, we wanted to give an extra 1% in sales price to the customer without having to wait for a 1% charge to be applied for credit, like the previous month. The discount went a lot further. My husband and I spent an extra 1% for one order. We made $40.00 out of it, including shipping. So, I was expecting some $20.00 for the order by myself, but I have to give props for having the customer support me about the shipping. There were so many questions with the response to this question about “I am looking for a new place for my shopping. If I can get this out there easily, I would gladly pay even more. I understand they are not the cheapest places in town. I have to pay for a store, and my money will go directly to the store and not to the retailer. There had also been a $5 fee for shipping. But then again, I am very happy with the shipping. I thought this was so much better that I could find a cheaper place on Amazon for my gift. I went and bought a box from our local local and I loved it. I don’t know why I didn’t like the “New and Limited Availability” message on the description of the store. The shipping is nice as well so we hope people will enjoy ordering with us. We have already heard that it is not very helpful for the company to ship to most of our customers, which is very unfortunate, but we are going to try to try it. If we can add it to our checkout, it could lead to more easy payment options for all of our customers, and help increase our sales, so of course all of us should know all about the shipping. Thanks again for your help.
How to Use Funk!
The Funk! Funk! has done a fantastic job for us. We can customize our items and offer them in a multitude of colors from the high end brands to the small retailers. Our custom Funk can
At the same time, Demandwares guided search functionality allows Vermont Teddy Bear to refine the sites search capabilities in response to search results. For instance, Vermont Teddy Bear can create a new product or accessory category
