Global CommunicationsEssay Preview: Global CommunicationsReport this essayProblem Solution: Global Communications CorporationCompanies come and companies go, especially during the dot com era. The companies that survive are usually the long standing companies that have loyal customers and the new companies must offer something unique and necessary in order to survive in the game. Global Communication is a company that is having financial issues and had to come to the realization that something needs to be changed. The following information will be presented in this discussion: situation background, issues and opportunities statements, shareholder perspective along with ethical dilemma and end-state goals for Global Communications. In addition, alternative solutions and analysis of these solutions will be discussed as well. A discussion of implementing the plan and a conclusion will be analyzed. Now lets understand what the situational background is.
Situation Background (Step 1)Global Communications is a company that needs to make a change in a very competitive industry that is ever growing and changing. Global Communications stock price has dropped from $28 to $11 over a three year period, which is a 50% drop in value from previous years. GC has competitors from various companies which include wireless, satellite and cable providers cutting into their business arena and they dont like it. Global Communications is intending to lay out a very aggressive plan that will enabled GC to reestablish itself as a leader in the communications industry but along with this plan comes major challenges in the form of issues and opportunities that lay ahead.
Issue IdentificationGlobal Communications has many significant issues that they will need to deal with while implementing their new aggressive plan. One of the issues has to deal with staying competitive in the communications industry. GC was a leader in the industry until other providers intruded their turf and offered better service with improved technology to their customers. Losing customers brought about the drop in stock prices and the unhappy feelings from the shareholders. Another major issue facing GC is the satisfaction and loyalty of their employees. We all know that the basis of any good company is due to the make up of its employees, from top to bottom. By choosing to outsource some of their work, GC has to reduce employee salaries and in some cases fire them. Being an employee myself, if I were to learn that my job is will be given to someone else that would not make me very happy. If GC goes forward with their aggressive plan then employee morale will be very low resulting in low employee satisfaction which inevitability will result in fewer profits. Implementing this plan has its advantages and disadvantages with regards to issues but the plan also has some opportunities to offer.
Opportunity IdentificationGlobal Communication has the potential to broaden its products and services into international markets. This opportunity is very viable due to the outsourcing of certain jobs by GC. Venturing out into other nations could be just what GC needs in order to claim a stake with a new and unique technology that will enable GC to stay at the forefront of the communications industry. Another opportunity offered through the use of outsourcing labor would be the reduction of costs on labor which would permit Global Communication to begin to recoup some of the profits lost with the declining stock prices. By implementing these improvements opportunities, Global communications will have the capabilities to meet their annual growth expectations from the shareholders. However, before the opportunities can be attained, the stakeholders perspective and ethical dilemmas will need to be discussed.
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Venturing Out Incentive for Global Communications (GAL) The Vantage Award will recognize the leadership of Vantage Networks for providing Global Communications with a viable solution to a critical problem facing global communication. These two initiatives will meet the requirements of one of the Sustainable Development Fund (SDF) and the need to integrate technologies and service delivery into a better and more productive global communication environment. Both initiatives have a fundamental purpose of addressing a challenge faced in the lives of many. For example, the most expensive services available by Global Communication, such as Internet Access and Mobile Phone access, have been implemented within three GALs. This makes it extremely challenging for any business to provide access to these services, including a significant portion of its customers. However, Global communications, particularly mobile and Internet access, provide the greatest benefits to the global community. Each mobile service is offered with the benefit of providing its own unique user experience that can exceed the cost of all of its competitors including, but not limited to, Verizon and AT&T. Global communications also offers the largest and strongest set of opportunities for financial and communications assistance that, if made possible by a sustainable public and responsible development program, would provide an increase in overall growth and employment opportunities for all of our employees. By using a broad pool of resources, the Vantage Award will provide a wide spectrum of solutions and opportunities to address multiple critical challenges. Global communications is an essential part of our strategy to create a more inclusive and highly skilled workforce for Global Communications and to create an environment that enables us to deliver the maximum value to a greater number of Canadians each year. I want to thank GC for taking the time to answer my questions. Thanks very much for the opportunity to be listed in the VCOT article, which makes a lot of sense. In addition to the VCOT article, I want to ask questions about the GC’s corporate history (since 2002), as well as the GC’s current position in the enterprise and the role it holds today in this regard. What’s your perspective on Global Communication? How do you see its future? Did you consider taking a part in the VCOT article?
If you have questions about Global Communications, please feel free to contact me by email at [email protected] or on Twitter @TTVontheVCOT. Thank you,
Michael Vetter
David J. Hartley
–Eric
Member
Global Communications
Tel: +45 788 589 5283
Cell: +45 766 549 8888
Email: eardier_f.mail: dotcom.com
Google: ++
LinkedIn: +45 766 788 4335
Facebook: +45 766 788 4515
LinkedIn: +45 766 788 4515
Twitter: +45 766 693 3824
Email: [email protected]
–Eric
Member
Global Communications
Tel: +45 788 589 5283
Cell: +45 766 549 8888
Email: eardier_f.mail: dotcom.com
Google: ++
LinkedIn: +45 766 788 4335
Facebook: +45 766 788 4515
LinkedIn: +45 766 788 4515
Twitter: +45 766 693 3824
Email: [email protected]
–Eric
Member
Global Communications
Tel: +45 788 589 5283
Cell: +45 766 549 8888
Email: eardier_f.mail: dotcom.com
Google: ++
LinkedIn: +45 766 788 4335
Facebook: +45 766 788 4515
LinkedIn: +45 766 788 4515
Twitter: +45 766 693 3824
Email: [email protected]
Stakeholder Perspectives/Ethical DilemmasLooking at the situation from the stakeholders perspective, by this I mean management high up in the food chain, they are simply interested in one thing. Are we making money or not? For most stakeholders that is the bottom line at the end of the day, not issues concerning theirs employees or the union that represents those employees. The slide in stock prices and profits hit the shareholders very hard and this aggressive plan is a way to try and appease the shareholders because without them the company would not exist, the shareholders are the financial backbone of any company.
Assessing the situation from the standpoint of an ethical dilemma, Global Communication has a duty to be honest with its employees about the changes and how it would affect them. Not informing the employee union about the upcoming changes will be a big mistake not to mention unethical because the union has the employees best interest at heart and if they feel these changes will not be beneficial for the workers then the union will make its voice be heard. As stated above, a company is only as good as its employees from top to bottom. The union would be a good ally for GC to have considering they gave up benefits at the last negotiations in order for the company to survive.
Problem Definition (Step 2)The problem statement I established for Global Communications is stated as follows: Global Communications needs to improve their technological competitive edge and raise their market share in the industry. This problem statement emphasizes on what GC needs to do in order to become an industry leader once again. The statement illustrates how GC gaining a competitive edge will enable them to raise their market share within the communications industry.
End-State Goals (Step 3)The end-state goals are good indicators of how successful Global Communications will be once the implementation of their plan has taken effect. The success can be measured by how effective GC is in establishing the following end-state goals:
Global expansionImproved technological services and offeringsIncrease profits while reducing costsAlternative Solutions and Benchmarking Validation (Step 4)The concluding analyses for alternative solutions for Global Communications are numerous. There are three primary solutions that Global Communications should consider. First, GC needs to introduce new products and services to its customers and to reestablish themselves as the leaders in the communications industry. Secondly, GC needs to put major emphasis on its international marketing strategy for their products