Coca-Cola Company Marketing PlanEssay Preview: Coca-Cola Company Marketing PlanReport this essayMarketing planA marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product. It communicates to the customers on the value of goods and services. Marketing personnel evaluate the results marketing decisions made in previous years and the market in which a business operates in order to make the right decisions .They also set goals that provide direction on how marketing should be carried out. Coca-Cola Company success has been attributed by a well structured marketing plan. Marketing plan prepared by the management determines how well it will exist in the market.
Coca-Cola Company Marketing PlanA marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product. It communicates to the customers on the value of goods and services. Marketing personnel evaluate the results marketing decisions made in previous years and the market in which a business operates in order to make the right decisions .They also set goals that provide direction on how marketing should be carriedout. Coca-Cola Company success has been attributed by a well structured marketing plan. Marketing plan prepared by the management determines how well it will exist in the market.
Coca-Cola Company: Marketing Plan | Product Development | Marketing Plan | Marketing Plan | Product Development | Marketing Plan | Product Development | Marketing Plan | Product Development
Coca-Cola Company Marketing Plan: Product Development
Maintaining a good product line is one of the most challenging tasks in any business. The decision to have more product in an already existing product is typically followed. To make product selection and marketing decisions we focus on the most effective way to generate new customers. In a product development team we seek to have all the necessary equipment acquired, the right equipment designed for operation, and some needed software and components to run it. By working closely with the customer, brand, customer, business and marketing team. By evaluating the development decisions made each day in our brand, marketing team and marketing team, we can create better outcomes that improve the overall growth of our brand.
We emphasize on providing a good service and on delivering quality products. We also provide a great service that will help you make more money by enjoying an enjoyable life or that will make you an extra person in your relationships. When you have the opportunity to work with a team of people who respect your brand, you have the luxury of choosing a product that is right for you in the long term, whether it be an award winning brand or a unique product brand. Make sure that you’re following through on your marketing efforts to ensure that your customers can have their best experience, and we believe the best product team will be at the top.
Make sure to be very clear when working with your marketing teams to choose the right marketing style that will give you the best results.
An industry study published by the American Marketing Association found that the top five marketing styles in the USA were: “Lead-oriented;” “Self-expression;” “Content-focused;” and “Product-focused.” The top five were associated with: “Comfort; Product Safety and Consumer Engagement” and “Best Customer Experience” in the US
Lead products: The top five companies that have the greatest impact in delivering effective sales to their employees and the customer. For this study, We looked at 10 marketing styles and found that these 10 were the top 10 most effective and least harmful when it comes to improving the efficiency of the sales process.
Lead and Product: Sales are one of the things that help a company to succeed and a successful business must have an efficient sale process. Because the product we sell helps shape the success and success of a company, it is essential to have
Coca-Cola Company Marketing PlanA marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product. It communicates to the customers on the value of goods and services. Marketing personnel evaluate the results marketing decisions made in previous years and the market in which a business operates in order to make the right decisions .They also set goals that provide direction on how marketing should be carriedout. Coca-Cola Company success has been attributed by a well structured marketing plan. Marketing plan prepared by the management determines how well it will exist in the market.
Coca-Cola Company: Marketing Plan | Product Development | Marketing Plan | Marketing Plan | Product Development | Marketing Plan | Product Development | Marketing Plan | Product Development
Coca-Cola Company Marketing Plan: Product Development
Maintaining a good product line is one of the most challenging tasks in any business. The decision to have more product in an already existing product is typically followed. To make product selection and marketing decisions we focus on the most effective way to generate new customers. In a product development team we seek to have all the necessary equipment acquired, the right equipment designed for operation, and some needed software and components to run it. By working closely with the customer, brand, customer, business and marketing team. By evaluating the development decisions made each day in our brand, marketing team and marketing team, we can create better outcomes that improve the overall growth of our brand.
We emphasize on providing a good service and on delivering quality products. We also provide a great service that will help you make more money by enjoying an enjoyable life or that will make you an extra person in your relationships. When you have the opportunity to work with a team of people who respect your brand, you have the luxury of choosing a product that is right for you in the long term, whether it be an award winning brand or a unique product brand. Make sure that you’re following through on your marketing efforts to ensure that your customers can have their best experience, and we believe the best product team will be at the top.
Make sure to be very clear when working with your marketing teams to choose the right marketing style that will give you the best results.
An industry study published by the American Marketing Association found that the top five marketing styles in the USA were: “Lead-oriented;” “Self-expression;” “Content-focused;” and “Product-focused.” The top five were associated with: “Comfort; Product Safety and Consumer Engagement” and “Best Customer Experience” in the US
Lead products: The top five companies that have the greatest impact in delivering effective sales to their employees and the customer. For this study, We looked at 10 marketing styles and found that these 10 were the top 10 most effective and least harmful when it comes to improving the efficiency of the sales process.
Lead and Product: Sales are one of the things that help a company to succeed and a successful business must have an efficient sale process. Because the product we sell helps shape the success and success of a company, it is essential to have
Product identificationA brief discussion is made concerning an existing or new product of a business in the marketing plan. Product identification involves knowing the identity of a product from its source of production, raw materials used in production, work -in- progress, finished product storage and the delivery of the products to the customers. Identification of a product can be controlled through electronic and physical methods. Product decisions should include products brand name, quality, and scope of the product line, warranty and its mode of packaging. (Derek 45).
Coca-Cola Company sells soft drinks and beverages to the customers. Its management takes into consideration the advantages of selling a product and how its leveraged in the market so as to maximize on its profits. The branding and packaging of its products unique thus has a higher competitive advantage as opposed to that of its competitors.
Marketing objectiveThe basic strategy of a business is to determine a business objective .Some non-financial market metrics can be used to measure the success of a business. These include target market objectives and market shares- total number of new or retained customers and rate and size of purchases made in a business. These metrics show the conditions and a circumstance facing a company that cannot be solved through using financial methods (Baker 19).Coca Cola Company overall objective has been to meet the needs of its customers, to penetrate the market through providing high quality products and having a big market share through distributing its products to all parts of the world.
Leading companies in the industry are: Coca-Cola (Cola) (2,4.5 trillion USD) has a sales level of 11.0 billion USD by volume, making it third in the country in sales since 2004 (Baker 19). Coke is headquartered in Los Angeles, California.
Apple (Apple Inc.) (736 billion USD) continues to be in strong demand after its acquisition of Nokia to become Apple’s new parent company. The acquisition by Apple in 2005 (Baker 19) saw Nokia become the most expensive of the billion-dollar, multi-billion-dollar companies in the world. Nokia was not only an outstanding supplier of technology to Intel in the 1990s, it became a significant player in the Internet of Things, in part due to that in-house technology. Apple has used its high valuation for global growth in both smartphones and personal gadgets as well as mobile hardware, products and services. Nokia is India’s number one telephone company, and Nokia’s value has risen 15 to 17%; in 2011 its net income was 16.4 billion US Dollars (16% increase), and its shareholders have made Nokia and Apple the number one, largest (Nokia 1 ) and second, in terms of assets (DNI and revenue and expenses) of the company. Nokia has been a leading innovator in many industries, including telecommunications, computer games, media, and software (Nokia 10 ). It is also an important operator of telecommunications (GSM), which has an average net income of 14.5 billion USD according to data from the United Nations.
Hume (Hume) (19.5 billion USD), is one of the top 10 biggest Chinese smartphone makers based in China. It is based on the company’s flagship smartphone in China, its latest, which makes a 7.5 inch, 9 inch and 7 inch smartphone. The company also recently launched its first Android handset, the Mf5. Hume was the No7 brand for the last 40 months (Baker 16), with its fourth year, which saw its first shipments in China (Korea, Japan, South Korea and Vietnam). Hume has already increased its smartphone sales to 17 million monthly registrations for the quarter, which was the second to top the iPhone’s monthly growth of 1.8 percent.Hume is the second biggest smartphone maker based in the world by market share, with 29 percent in Korea (Korea), 21 percent in Japan, 13 percent in South Korea and 13 percent in Brazil (Baker 15). It is the second biggest smartphone maker in the world, having surpassed its rivals by a wide margin that’s led the world to be addicted to smartphones for one of the highest periods of time in consumer electronics history (Caker 15).Hume has been developing its mobile phones since the 1980s,
Etienne Greer, VP of sales at Coca-Cola and one of the founders of Coke and Pepsi has recently stated, “The goal to win is not just to win with brand. This means developing a new customer in business and the company needs to develop in the new business model where new products go on to earn more and more dollars. It’s not just to grow and become more popular. To succeed in business you have to think about how to break through with a new customer.” Greer concludes that he thinks an independent company can achieve these goals even without financial resources (Baker 19). However, it is not that easy to understand why Coca-Cola would attempt to compete with Coca-Cola’s competitors in this way when their marketing model and goal is a marketing one. It does not seem that they are trying to imitate the brands or the marketing model of a brand. To demonstrate this, consider Coke’s website which also has a “Marketing objective” section located in “The Goal of the marketing department”:”We will not sell alcohol to anyone within the next 2 years from our goal to reach our goal in 1 year (because we are unable to grow our business to a sustainable size, at the end of the last quarter!). We will not target to create ads every month; instead we will focus on targeting the goal by using advertising for our target market and our target segment.
How does a business make money? Businesses can make money by selling and gaining traction with a simple slogan: Get the right person or product. In the corporate environment, such an idea is just not possible, especially in a corporate environment where there are more and more options and where we spend more time promoting products and services. The goal of making money is simply to grow a business that is successful. Therefore, I believe it is important to understand the various types of business objectives that many corporations place on their corporate business objectives. To make these objectives simple, the most important objectives are the following: To grow revenue
To keep its own employees in good spirits
To have better opportunities for customers
To have success at both marketing and advertising activities
Be open to new ideas
Be open to new ideas for sales and public relations
To take a stronger approach to marketing
To be able to take on all types of challenges such as competition and competition from others
Businesses can sometimes come up with their own objectives for their business but they are not usually developed through the use of a strategy book. The basic approach is that a business is supposed to focus on the objective of having what is considered the best brand, that it is responsible and trustworthy to have its own objective and that it has an internal roadmap that can be implemented in a different manner. For instance, the goal might be to get
MarketThe size and mark up of a market is determined by the products being sold in a business. It is also indicated by the environment in which its conducting its business. In the marketing there should be a mission statement that identifies a businesses long-run goal, market it serves incentives and products and services given to customers. Coca-Cola Companys markets it products through producing concentrate syrup that is fit for consumption to all its franchise shops in the world, this increases the sale returns of the company.
CompetitionWhen preparing marketing plan one should take into consideration the reasons that make a customer prefer a product from one business as opposed from its competitor. According to Porter, he stated that it is important to prepare a detailed competitive summary of the products and services variables and be ranked in comparison to those of its competitors so as to prepare the right plan for a business. The variables include; pricing, sales, trends, positioning, clarity, quality, target market focus, packaging, advertising and customer service. The management of a company should know it competitors so as to understand its strengths and weaknesess.These can be achieved through evaluating the competitors experience in business, purchasing power, market position, strength predictability and the freedom to abandon the market. The Coca Cola Company produces different kinds of products which increases of its sale turnover and makes it to have a higher competitive advantage as opposed to its competitors. It sometimes gives free samples and incentives to its customers.
PricingA price is determined by the net income and the objective that a company have for the market of its product. The pricing decisions can be determined by knowing the market, competitors, the economic condition of a country and the customers.