Coca-Cola Case StudyEssay Preview: Coca-Cola Case StudyReport this essay1.0 IntroductionCoca-Cola Company is the world largest soft-drink maker selling 1.7 billion servings (Coca-Cola Company 2011) each day second by Diet Coke, Pepsi and so on as attached in Appendix (The Top Selling Soft Drinks Companies Worldwide, 2011), (Hartlaub n.d). Coca-Cola has worlds most pervasive distribution system, offering 400 beverages products in more than 200 countries with 139,600 employees and 125 years in business (Coca-Cola Company 2011). Coke in United States generates pre-tax income of $2.38 billion and after-tax revenue of $1.9 billion (Coca-Cola Co 2011). Research is done on Coca-Cola Classic targeting United States.
Coca-Cola Case study
Kreuzner and Associates, Inc. (KRE) U.S. Coca-Cola Case Study
Coca-Cola Company, which has 1.0 billion servings (Coca-Cola Company 2011) each day second by Diet Coke, Pepsi and so on as linked in Appendix (The Top Selling Soft Drinks Companies Worldwide, 2011), (Hartlaub n.d.) produces more than 10 million Cokes per day that are available in nearly 20 countries. The Company contributes 6 percent to all U.S. soft drink sales (Coca-Cola Company 2011). Co-founder William Kraft told Fortune that the average American has 4.6 million Coca-Cola cases (Coca-Cola Company 2011).