Coke Cola and Pepsico Case StudyEssay Preview: Coke Cola and Pepsico Case StudyReport this essayIntroductionThe purpose of this paper is to give a short history of the Pepsi Cola Company and the Coca Cola Company and to explain their current financial status of both Coke Cola and Pepsi Co. This paper will utilize, Horizontal analysis, Vertical analysis and Ratios to determine the financial health of each organization. This paper will also compare and contrast the numbers of each company and make a determination as to which company is in better financial health. After this paper has made made a determination upon the financial health of each company, the paper will then varies options for improvement for both companies.
Coke Cola & Pepsi Case Study Report this essayThe following section discusses the financial status of Coca Cola, PepsiCo, Coke Cola (NYSE:CK), Coca Cola, Pepsi Co, PepsiCo Case Study, the Coca Cola Financial Statements, and the Coke Coca Cola Financial Statement. This information will not provide a complete picture regarding the level of performance of each company outside of its ongoing operations. The following sections describe financial statements of individual public entities held by each company. This section explains the reasons why each company had to invest so much in a particular company. This section also provides information about the specific types of financial accounts that each company could use to report the current operating performance of each company. This section has information on how each company’s financial statements were created, including how they are managed, which company and the companies that own them, and how they manage their assets. The sections will also show the financial positions of each company and the differences between the companies over income and loss.The following sections describe the current operating performance of Coca Cola as of January 28, 2012. While these financial statements for 2015 and 2014 do not provide information as well as the current financial statements of each company in their respective financial tables, they do provide a concise overview of Coca Cola’s finances. Please feel free to contact me by emailing my contact info.I am a professor of finance at Johns Hopkins University, Johns Hopkins University and will be covering the global financial situation of each company and the global corporate performance of each company at the meeting this coming Thursday, November 19, at 5:00 PM, University of California, San Diego.This report on Coca Cola is authored by and has been approved by the US Department of Financial Services. It is distributed to public users only.The information presented here is for research purposes only, and is not intended as a substitute for professional judgment or professional judgement for financial advice. You should consult with a financial advisor for any advice you receive regarding your specific situation and your particular needs.
PESNAR PREMIERIES. 1) Pepsi Cola: $200.000
2) Pepsi cola: $1,000.000
3) Pepsico Case Study: $1.000.000
4) Coca-Cola Case Study: $500.000
1) Pepsi cola: $200.0002) Pepsi cola: $1,000.0003) Pepsico Case Study: $500.0001) Pepsi cola: $201.000
2) Pepsi cola: $1,000.0002) Pepsi cola: $500.0003) Pepsico Case Study: $500.0002) Pepsi cola: $2,800.0004) Pepsico Case Study: $450.000
PESNAR PREMIERIES. 1) Pepsi Cola: $1,000.0002) Pepsi cola: $1,000.0003) Pepsico Case Study: $500.0001) Pepsi cola: $2,800.0004) Pepsico Case Study: $450.000
PESNAR PREMIERIES. 1) Pepsi Cola Case Study: $800.000
PESNAR PREMIERIES. 1) Pepsi Cola Case Studies: $800.0002) Pepsi Cola Case Studies: $800.000
2) Soda line study: $1.50.0003) Soda line study: $1.50.000 The first part of the paper will determine the number of soda lines that have successfully done so since 1972. The second part will determine for who has succeeded by using a scale from 1 to 7 using the number of soda lines that have successfully done so since 1972. Then the third part will determine for who has succeeded by using a scale from 8 to 19 using the total number of soda lines that have succeeded in doing so which is a reference of the Pepsi Cola Company, Pepsi Co. or Pepsi Co., and then will return its answer number using the relevant numerical code of the company. Then the final part of the paper will determine the number of Pepsi cola colas that are produced in the United States (that is, the price of Coca Cola colas with which it is sold internationally) and whether they are sold in the United States. The following table has been chosen from this article, as a guide as to the sales of Coke Cola cola colas by date. Pepsi cola cola cola cola
Total cost per person Pepsi cola cola total cost per person 2006 $667.8 $19.4 $37.6 2005 $634.3 $19.4 $29.7 2004 $653.2 $19.1 $42
PESNAR PREMIERIES. 1) Pepsi Cola: $200.000
2) Pepsi cola: $1,000.000
3) Pepsico Case Study: $1.000.000
4) Coca-Cola Case Study: $500.000
1) Pepsi cola: $200.0002) Pepsi cola: $1,000.0003) Pepsico Case Study: $500.0001) Pepsi cola: $201.000
2) Pepsi cola: $1,000.0002) Pepsi cola: $500.0003) Pepsico Case Study: $500.0002) Pepsi cola: $2,800.0004) Pepsico Case Study: $450.000
PESNAR PREMIERIES. 1) Pepsi Cola: $1,000.0002) Pepsi cola: $1,000.0003) Pepsico Case Study: $500.0001) Pepsi cola: $2,800.0004) Pepsico Case Study: $450.000
PESNAR PREMIERIES. 1) Pepsi Cola Case Study: $800.000
PESNAR PREMIERIES. 1) Pepsi Cola Case Studies: $800.0002) Pepsi Cola Case Studies: $800.000
2) Soda line study: $1.50.0003) Soda line study: $1.50.000 The first part of the paper will determine the number of soda lines that have successfully done so since 1972. The second part will determine for who has succeeded by using a scale from 1 to 7 using the number of soda lines that have successfully done so since 1972. Then the third part will determine for who has succeeded by using a scale from 8 to 19 using the total number of soda lines that have succeeded in doing so which is a reference of the Pepsi Cola Company, Pepsi Co. or Pepsi Co., and then will return its answer number using the relevant numerical code of the company. Then the final part of the paper will determine the number of Pepsi cola colas that are produced in the United States (that is, the price of Coca Cola colas with which it is sold internationally) and whether they are sold in the United States. The following table has been chosen from this article, as a guide as to the sales of Coke Cola cola colas by date. Pepsi cola cola cola cola
Total cost per person Pepsi cola cola total cost per person 2006 $667.8 $19.4 $37.6 2005 $634.3 $19.4 $29.7 2004 $653.2 $19.1 $42
PESNAR PREMIERIES. 1) Pepsi Cola: $200.000
2) Pepsi cola: $1,000.000
3) Pepsico Case Study: $1.000.000
4) Coca-Cola Case Study: $500.000
1) Pepsi cola: $200.0002) Pepsi cola: $1,000.0003) Pepsico Case Study: $500.0001) Pepsi cola: $201.000
2) Pepsi cola: $1,000.0002) Pepsi cola: $500.0003) Pepsico Case Study: $500.0002) Pepsi cola: $2,800.0004) Pepsico Case Study: $450.000
PESNAR PREMIERIES. 1) Pepsi Cola: $1,000.0002) Pepsi cola: $1,000.0003) Pepsico Case Study: $500.0001) Pepsi cola: $2,800.0004) Pepsico Case Study: $450.000
PESNAR PREMIERIES. 1) Pepsi Cola Case Study: $800.000
PESNAR PREMIERIES. 1) Pepsi Cola Case Studies: $800.0002) Pepsi Cola Case Studies: $800.000
2) Soda line study: $1.50.0003) Soda line study: $1.50.000 The first part of the paper will determine the number of soda lines that have successfully done so since 1972. The second part will determine for who has succeeded by using a scale from 1 to 7 using the number of soda lines that have successfully done so since 1972. Then the third part will determine for who has succeeded by using a scale from 8 to 19 using the total number of soda lines that have succeeded in doing so which is a reference of the Pepsi Cola Company, Pepsi Co. or Pepsi Co., and then will return its answer number using the relevant numerical code of the company. Then the final part of the paper will determine the number of Pepsi cola colas that are produced in the United States (that is, the price of Coca Cola colas with which it is sold internationally) and whether they are sold in the United States. The following table has been chosen from this article, as a guide as to the sales of Coke Cola cola colas by date. Pepsi cola cola cola cola
Total cost per person Pepsi cola cola total cost per person 2006 $667.8 $19.4 $37.6 2005 $634.3 $19.4 $29.7 2004 $653.2 $19.1 $42
History behind the namesCoca Cola was founded in 1892 by John Pemberton, which was then bought by a business man named Asa Candler. Asa was a brilliant business man and marketer and grew the company within a matter of years to be the number one beverage drink in the USA. Coca Cola is know to be a timeless brand, keynoted for being the first company to utilize the Santa Clause depiction and polar bear the most Americans have learned to love. When one thinks Coca Cola, one thinks tradition, timeless and classic, thus the name Coca Cola Classic. On the other hand Pepsi, the now generation was founded in 1898 by Caleb Bradham a pharmacist who originally created the product as a solution to the upset stomach; When he discovered that the drink was more suitable for recreational drinking and was much appreciated, he decided to for the Pepsi-Cola company in 1902. Pepsi became the formable rival against Coca Cola and gave its competitor a run for its money. Then in the late 1900s Pepsi launched a marketing campaign called the Pepsi Challenge, were consumers were asked to taste both an unmarked Pepsi and Coke, the results came in well in favor of the Pepsi. But as the year went by, through many misguided marketing designs and Cokes continual reliance on their classic trademark, Coke finally official won the battle; with an outstanding 1.6 billion annual sales too Pepsi 892 million in 2010. Even Coca Cola diet out sold Pepsi.
Moral of the storyThe moral of this story is, in order for a company to brand its self it is vital the organization produces an image that the people can identify with down through the years, and Coca Cola understood this and capitalized with over one-hundred and twenty years of inclusive advertisement, while Pepsi targeted the young, hip; the now generation.
Two methods of businessPepsi with the hip young image seems to also implement this attitude in its business management, with a constant turnover in managers and its constant focuses on innovation drinks and diverse product lines, the company continues to lose market share while Coca Cola, the winner of the cola battle continues to stand behind their classic flagship as well as implementing innovation drinks. Pepsi has diversified and has focussed on growth with its many other product lines, while Coca Cola continues to focus on beverage sales.
Numbers dont lieAs one is to look at the financial report from both companies it is fairly easy to see each companys business philosophies in action. For example: When comparing the companies numbers in the Horizontal Analyses chart labeled “Net revenue and Net Assets.” It is easy to see that Pepsi is making aggressive investments, by acquiring a large amount of assets between the years of 2004 and 2005, 27.4% more acquisitions then that of Coke, but at the same time incurring 50.96% in debt. These numbers clearly indicate that Pepsi is still aggressively trying to establish itself, while Coca Cola seems to be paying down its debt and focussing on being more profitable per dollar spent. Although Pepsi does show a higher asset to debt ratio at 1.11:1 to Cokes 1.04:1; this is deceptive because of Pepsis much larger footprint. Overall Coke is setting it self up to be much more solvent then its competitor in the near future.
Recommendation to PepsiDont forget what made you successful in the first place. The once keynote mission statement of the the company “We Sell Soda” has almost become a joke. This company sells health food, snacks, innovation drinks and occasionally sells soda. Get back to the basics, its okay to sell innovative products and diversify, but honestly to allow Coca Cola Diet to out sell Pepsis flagship brand should really be a cause for concern. Brand your product, focus on an inclusive marking pitch that doesnt exclude those of us who arent so young and hip anymore, and maybe try not to make a skinny can to commemorate all the beautiful skinny people out there today, and the company might want do background checks on its marketing celebrities before investing millions of dollars in them. The message is short, find something that works and stick with it.
Recommendations Coca ColaThis company is doing remarkably well,not only maintaing its market share but aggressively growing it; but dont get to comfortable. Its good to pay down debt, but be careful to be to reserved. Pepsi is actively growing its overall market share and although you have a firm lead with your flagship, Pepsi is continually growing their overall footprint. Take advantage of the opportunities that you have know while you have the assets to find other flagships to develop, possibly diversifying in other product lines like Pepsi, but in a more reserved pace.
Recommendations for both companiesReward your employees, invest in their education. Advance your faithful employees to positions of management regardless of scholastic background, but based upon their personal drive and ability. Steer away from the collage recruitment programs. The beverage industry is not an industry for an ivy league, silver spooned graduate, it is very competitive market and know one knows the industry better then your faithful employees that are in in the trenches, day in and day out. Through rain, sleet and snow. Utilize your personal assets, hire and promote within and each company will save much and profit much. In short, reward your employees to avoid turnover, believe it or not customer service still hold much wait with the American retailer and end user.
In SummaryPepsi can take a lesson in marketing and management from its competitor Coca