Nescafe Coffee Case StudyEssay Preview: Nescafe Coffee Case StudyReport this essayThe origins of NESCAFÉ harks back to the year 1930, when Brazil had a substantial surplus of coffee, and needed help preserving it. Upon the request of the Brazilian government, Nestlé began abrewin! With the simple idea of adding water to make a delicious cup of coffee, an entire coffee history was born.
very cup of coffee has a rich and flavourful back-story. Let us take you to the equatorial region, where you can discover the complex journey of a simple coffee bean.
Coffee beans need to be roasted to get that much loved bitter flavor. The darker the roast, the more bitter the taste.Legends would have it that it was an Ethiopian goatherd who discovered coffee in the 3rd century AD. Discover how legend becomes history here.Coffee is naturally rich in antioxidants. Antioxidants fight free radicals in the body which may help delay the early signs of aging.Did you know that the word “coffee” originates from “kaweh,” an Arabic word for strength or vigour? Click here for more coffee trivia and factoids you can exchange with your friends over your next cup.
ABOUT THIS REPORTThis Euromonitor market report provides market trend and market growth analysis of the Coffee industry in Philippines. With this market report, youll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.
The Coffee in Philippines market research report includes:Analysis of key supply-side and demand trendsDetailed segmentation of international and local productsHistoric volumes and values, company and brand market sharesFive year forecasts of market trends and market growthRobust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:What is the market size of Coffee in Philippines?What are the major brands in Philippines?How significant is vending in coffee distribution?How does the increasing nuber of speciality coffee shops impact retail sales of coffee?What are the future prospects for instant 2-in-1 coffee, 3-in-1 coffee and 4-in-1 coffee?How are coffee pods performing in Philippines?
Coffee in Philippine Market Research Report 2015-2016:
For a complete list of Coffee in Philippines reports see Appendix A.
The Coffee in Manila and
Tropical Markets Report
2015-2021:
The Coffee in
Pocos (Malacañang) Index
In the 2013-14 quarter a total of 662,000 hectares of farmland were used, over 6 million hectares of land was converted to commercial or industrial use for cultivation, a record amount for a coffee and tea business of more than 20 million hectares.
There were 7,000 new and existing coffee and tea plants of all types. For the last 15 years, more than 14% of the plant areas have been converted to commercial areas. The total number of plantage units for the country has increased by 50 million (from 8 million to 18 million), and the number of plantings is projected to increase by 200,000 in order to meet demand, and increasing demand for coffee, tea, other coffee, tea or other drinks. In general, coffee grows a higher amount per hectare than tea or tea related products, but is not necessarily the best source of the food value. As mentioned earlier, all three types of espresso, the more expensive coffee beans such as those grown in Japan, are among the top 10 sources of caffeine in the Philippines. Coffee and tea, both growing countries, are growing rapidly, with coffee sales accounting for 14% of the GDP. The Philippines, at 30% of global caffeine consumption in 2014, has been growing rapidly through 2012 compared to 2014. Coffee is growing in a rapid economic and demographic transition in the South and East. The growth in sales of non-perishable coffee beans is increasing with increasing numbers of new coffee and tea plants and by decreasing the demand for these products for consumers.
The coffee in Philippines Market Research Report
In the latest quarter Coffee in Manila and
Tropical Markets Report 2015-17:
In the 2013-14 quarter a total of 1234,000 hectares of farmland were used, over 5 million hectares of land was converted to commercial or industrial use for cultivation, a record amount for a coffee and tea business of much less than 20 million hectares.
There were 7,000 new and existing coffee and tea stands of all types. For the last 15 years, more than 14% of the plant areas have been converted to commercial or industrial use for cultivation, and more than 5 million hectares are now considered “agricultural” areas. This number rises to 662,000 hectares in 2015-16, with over 2 million hectares of land being used for coffee plantations. For the last 15 years the number of coffee- and tea-producing areas has risen by 150 million, and the number of coffee- and tea-subproducing areas has increased by 400,000 hectares. In 2015-16 coffee and tea prices rose by 8% but prices in the United States and Canada still fell on average and are forecast
The first 3 percent of our industry will grow to 6,000 hectares (2,500,000 square miles) by 2020 and this amount equals that of 2,000,000 square miles
The most recent average yields are set in 2015-16, which is also higher than 2016.
The U.S. is the world’s largest production producer and exporter of coffee, tea, juice, fruits, vegetables, grains & spices. The U.S. is one of 15 countries in the world that supply us with a fair share of raw coffee/yogurt and other natural beverages
With our increased competition, the demand demands of our industry continue to increase. There are now approximately 13 million companies in America and over 40 million in other countries which supply most or all of our daily or daily limited supply. Demand continues to grow at an unprecedented pace. The demand levels for organic and botanicals are on the rise, and new technologies, innovative products and equipment including, but not limited to, biotechnology can significantly improve the quality and cost of coffee and tea. Over 500 brands from over 100 countries and sectors, including the U.S. Embassy and International Trade Federation, are actively involved in the production and marketing of traditional brand beverages, tea, juice and other natural and pharmaceutical beverages.
To meet our international commitments and ensure our products are sold locally, we need to remain competitive for customers. That means that when we raise our prices, new growers and manufacturers are required to switch to quality and produce with the highest possible standards.
The U.S. Government supports our continued growth and profitability through improved product management, new facilities, and a modern facility that maximizes our quality of production and improves the long-term sustainability of our products. In 2015-16, we are expected to add 30,000 more jobs, and we will continue to produce and sell some 6.5 million brand beverages globally. For more information on how the U.S. can contribute to our global economic recovery and development, please visit: http://www.us.gov/tcf. The United States has consistently led and is on track to overtake its European peers in the volume of jobs created by productivity growth. A recent study from the World Bank shows that if the U.S. economy continues to grow at an average rate of 0.6%, which is expected to improve, and if there is continued economic growth and a high level of productivity growth, that could lead to a 1.4% increase in our labor force.
We believe our success reflects the leadership that the U.S. government is bringing in. The
;[i].
• The most popular and most used coffees in the United States (excluding Canada):
• A single-origin, large-scale coffee production and consumption (7.7%)
• A coffee roaster’s specialty roasts (5% of retail outlets and 2.3% of retail sales)
• A single-origin or multi-origin roaster – coffee at home or in a shop for free
• An all-around coffee producer, specialty coffee roaster, or large-scale producer
• An online cafe, café, or cafe retailer
• A food service centre or bakery
• An online café
• A coffee shop
• Online café delivery
• Internet-enabled home coffee users (2.3 million)
According to data released on January 19, the value of sales recorded for the three sectors and in different areas,
of $3.39 trillion, US$8.6 billion & $0.45 trillion for coffee, tea and other related product was recorded on January 19, 2015 for more than 6 million outlets in the United States. An online store, cafĂ© and/or coffee store operator (5 million customers) also reported an increase in Starbucks Coffee customers in 2014. The biggest single consumer of coffee online is Starbucks Australia; the company has 4.49 million, or 15.2% of Australia’s coffee and tea sales. The largest single consumer online is the internet cafes and cafes, and the largest online store is the cafe outlet (15.1% of Australia’s 2.1 million Starbucks Direct customers). As a result, over 10% of Australians can experience coffee online with a free or reduced cost card. The coffee shop’s best customers were the online coffee sellers and their Australian partners. The same market also included people who were buying Australian coffee online or those who could not afford to buy an Australian Starbucks Direct card, and the Starbucks Group’s best customers were all Australians. The fastest moving online-only sales were Starbucks Australia (11% in 2014/ 2015; 6 million, 5 million, & 8 million respectively in Australia alone) and the online sales from Australia in 2015.
• Real-time online shopping
The combined online-only and real-time digital shopping in the US has increased more than 5,000% – by more than 900% in 2014 of what it was in 2006/07. The sales of 3M stores across the world have more than tripled in the past 20 years and the average real-time shopping experience in USA is more than 4 hours. The greatest use of digital media has been mobile and on mobile devices where physical digital content (including print
Coffee in Philippine Market Research Report 2015-2016:
For a complete list of Coffee in Philippines reports see Appendix A.
The Coffee in Manila and
Tropical Markets Report
2015-2021:
The Coffee in
Pocos (Malacañang) Index
In the 2013-14 quarter a total of 662,000 hectares of farmland were used, over 6 million hectares of land was converted to commercial or industrial use for cultivation, a record amount for a coffee and tea business of more than 20 million hectares.
There were 7,000 new and existing coffee and tea plants of all types. For the last 15 years, more than 14% of the plant areas have been converted to commercial areas. The total number of plantage units for the country has increased by 50 million (from 8 million to 18 million), and the number of plantings is projected to increase by 200,000 in order to meet demand, and increasing demand for coffee, tea, other coffee, tea or other drinks. In general, coffee grows a higher amount per hectare than tea or tea related products, but is not necessarily the best source of the food value. As mentioned earlier, all three types of espresso, the more expensive coffee beans such as those grown in Japan, are among the top 10 sources of caffeine in the Philippines. Coffee and tea, both growing countries, are growing rapidly, with coffee sales accounting for 14% of the GDP. The Philippines, at 30% of global caffeine consumption in 2014, has been growing rapidly through 2012 compared to 2014. Coffee is growing in a rapid economic and demographic transition in the South and East. The growth in sales of non-perishable coffee beans is increasing with increasing numbers of new coffee and tea plants and by decreasing the demand for these products for consumers.
The coffee in Philippines Market Research Report
In the latest quarter Coffee in Manila and
Tropical Markets Report 2015-17:
In the 2013-14 quarter a total of 1234,000 hectares of farmland were used, over 5 million hectares of land was converted to commercial or industrial use for cultivation, a record amount for a coffee and tea business of much less than 20 million hectares.
There were 7,000 new and existing coffee and tea stands of all types. For the last 15 years, more than 14% of the plant areas have been converted to commercial or industrial use for cultivation, and more than 5 million hectares are now considered “agricultural” areas. This number rises to 662,000 hectares in 2015-16, with over 2 million hectares of land being used for coffee plantations. For the last 15 years the number of coffee- and tea-producing areas has risen by 150 million, and the number of coffee- and tea-subproducing areas has increased by 400,000 hectares. In 2015-16 coffee and tea prices rose by 8% but prices in the United States and Canada still fell on average and are forecast
The first 3 percent of our industry will grow to 6,000 hectares (2,500,000 square miles) by 2020 and this amount equals that of 2,000,000 square miles
The most recent average yields are set in 2015-16, which is also higher than 2016.
The U.S. is the world’s largest production producer and exporter of coffee, tea, juice, fruits, vegetables, grains & spices. The U.S. is one of 15 countries in the world that supply us with a fair share of raw coffee/yogurt and other natural beverages
With our increased competition, the demand demands of our industry continue to increase. There are now approximately 13 million companies in America and over 40 million in other countries which supply most or all of our daily or daily limited supply. Demand continues to grow at an unprecedented pace. The demand levels for organic and botanicals are on the rise, and new technologies, innovative products and equipment including, but not limited to, biotechnology can significantly improve the quality and cost of coffee and tea. Over 500 brands from over 100 countries and sectors, including the U.S. Embassy and International Trade Federation, are actively involved in the production and marketing of traditional brand beverages, tea, juice and other natural and pharmaceutical beverages.
To meet our international commitments and ensure our products are sold locally, we need to remain competitive for customers. That means that when we raise our prices, new growers and manufacturers are required to switch to quality and produce with the highest possible standards.
The U.S. Government supports our continued growth and profitability through improved product management, new facilities, and a modern facility that maximizes our quality of production and improves the long-term sustainability of our products. In 2015-16, we are expected to add 30,000 more jobs, and we will continue to produce and sell some 6.5 million brand beverages globally. For more information on how the U.S. can contribute to our global economic recovery and development, please visit: http://www.us.gov/tcf. The United States has consistently led and is on track to overtake its European peers in the volume of jobs created by productivity growth. A recent study from the World Bank shows that if the U.S. economy continues to grow at an average rate of 0.6%, which is expected to improve, and if there is continued economic growth and a high level of productivity growth, that could lead to a 1.4% increase in our labor force.
We believe our success reflects the leadership that the U.S. government is bringing in. The
;[i].
• The most popular and most used coffees in the United States (excluding Canada):
• A single-origin, large-scale coffee production and consumption (7.7%)
• A coffee roaster’s specialty roasts (5% of retail outlets and 2.3% of retail sales)
• A single-origin or multi-origin roaster – coffee at home or in a shop for free
• An all-around coffee producer, specialty coffee roaster, or large-scale producer
• An online cafe, café, or cafe retailer
• A food service centre or bakery
• An online café
• A coffee shop
• Online café delivery
• Internet-enabled home coffee users (2.3 million)
According to data released on January 19, the value of sales recorded for the three sectors and in different areas,
of $3.39 trillion, US$8.6 billion & $0.45 trillion for coffee, tea and other related product was recorded on January 19, 2015 for more than 6 million outlets in the United States. An online store, cafĂ© and/or coffee store operator (5 million customers) also reported an increase in Starbucks Coffee customers in 2014. The biggest single consumer of coffee online is Starbucks Australia; the company has 4.49 million, or 15.2% of Australia’s coffee and tea sales. The largest single consumer online is the internet cafes and cafes, and the largest online store is the cafe outlet (15.1% of Australia’s 2.1 million Starbucks Direct customers). As a result, over 10% of Australians can experience coffee online with a free or reduced cost card. The coffee shop’s best customers were the online coffee sellers and their Australian partners. The same market also included people who were buying Australian coffee online or those who could not afford to buy an Australian Starbucks Direct card, and the Starbucks Group’s best customers were all Australians. The fastest moving online-only sales were Starbucks Australia (11% in 2014/ 2015; 6 million, 5 million, & 8 million respectively in Australia alone) and the online sales from Australia in 2015.
• Real-time online shopping
The combined online-only and real-time digital shopping in the US has increased more than 5,000% – by more than 900% in 2014 of what it was in 2006/07. The sales of 3M stores across the world have more than tripled in the past 20 years and the average real-time shopping experience in USA is more than 4 hours. The greatest use of digital media has been mobile and on mobile devices where physical digital content (including print