Tower VideoEssay title: Tower VideoEXECUTIVE SUMMARYThis paper aims to address Tower Records Philippines’ problem of being recognized as a VIDEO retail store aside from being known as a music retail store. It recommends that Tower Records open new branches carrying the brand, TOWER VIDEO. These stores would prioritize the display and merchandising of video titles more than the audio titles. Existing Tower Records stores will create separate and dedicated sections/floors for video in the hopes of Tower Records attaining market leadership in both audio and video retailing in the Philippines.
TABLE OF CONTENTSReview of Current Brand SituationAssessment of Brand EquityOpportunity and Issue AnalysisObjectivesMarketing StrategyAction ProgramsFinancial ProjectionsVIII.Implementation ControlsReview of Current Brand SituationInternational Licensing HistoryTower Records has long been recognized and respected throughout the world for its unique brand of retailing. Opening for business in 1960 on Broadway in Sacramento, California, the first Tower Records store was named after the landmark theater anchoring the small shopping complex there. In that original store Tower’s owner and founder, Russ Solomon extolled the very retail virtues which have been essential to Tower’s phenomenal growth and innovation over the past four decades.
Table of Contents is a new resource providing a comprehensive history of Tower’s various successes. As a result, the comprehensive table shows that Tower’s brand-consciousness was first incorporated in the country in 1970 as its first global distributor. Following that, Tower was also the first independent retail company located in California and the first major private national distributor of retail goods to be founded and run in the U.S. under the name of Tower, Inc.
Key points regarding our brand. – For example, tower’s unique brand identity, strong brand commitment to consumer needs, a diverse customer demographic, and the high level of quality of workmanship that have seen it become a leader in quality apparel that has allowed it to stand alone as an in-store retail store with limited production time in most states. – The vast majority of our customers are located in the Northeast, Midwest and North Pacific, where sales are handled by three companies, three retailers, and two retailers with a diverse client base that encompass nearly 100 stores across the country and beyond.
All of our products are sold and produced in the U.S. and in the U.K. (the home market for our products is in Europe, where we sell products through one of our other subsidiaries).We have sold more than 50 million U.S.-brand consumer goods over the past 20 years. Our sales grow at roughly 6% annually and employ nearly 14,000 people. We employ more than 2,000 people globally who help our store to succeed and prosper and represent Tower in the way that we look at our business.
This is where we began. I want to thank you all for taking the time to read this book. We have grown the company to include many of our leading suppliers and, now, a growing range of product brands.We launched at number 19 in 1998 under a wholly ledger company, where we were the world’s third-largest private-label company with 1 billion sales. We continue to be the second-largest private label, with a market capitalization of $25 billion, and we are the world’s largest privately-owned retailer. The brand portfolio has grown over these past years to include more than 600 brands and the brands of over two dozen stores, an innovative retail network, the world’s largest independent, and a top five online shopping chain.
Our unique brand identity, strong brand commitment to consumer needs, a diverse customer demographic, and the high level of quality of workmanship that have seen it become a leader in quality apparel that has allowed it to stand alone as an in-store retail store with limited production time in most states. – The vast majority of our customers are located in the Northeast, Midwest and North Pacific, where sales are handled by three companies, three retailers, and two retailers with a diversity client base that encompass nearly 100 stores across the country and beyond.
All of our products are sold and produced in the U.S. and in the U.K
- An Open and Viewed View of New and Used Traders
- What Does It Cost?
- The price per square foot of the tower will vary by region depending on the location in the Empire Builder area in which we own construction rights. Each room in the tower will cost about $20. The tower will be built in a special building grade that allows the tower to be constructed in an environmentally-consistent way if the building codes are altered during the project. If the building codes are altered during a planning phase to allow the tower to be constructed a number of weeks before construction, the price could be between $40 and $50 per square foot.
- An Open and Viewed View of New and Used Traders
- What Does It Cost?
- The price per square foot of the tower will vary by region depending on the location in the Empire Builder area in which we own construction rights. Each room in the tower will cost about $20. The tower will be built in a special building grade that allows the tower to be constructed in an environmentally-consistent way if the building codes are altered during the project. If the building codes are altered during a planning phase to allow the tower to be constructed a number of weeks before construction, the price could be between $40 and $50 per square foot.
- An Open and Viewed View of New and Used Traders
- What Does It Cost?
- The price per square foot of the tower will vary by region depending on the location in the Empire Builder area in which we own construction rights. Each room in the tower will cost about $20. The tower will be built in a special building grade that allows the tower to be constructed in an environmentally-consistent way if the building codes are altered during the project. If the building codes are altered during a planning phase to allow the tower to be constructed a number of weeks before construction, the price could be between $40 and $50 per square foot.During the 60’s the record business evolved providing hundreds of millions of people with ample and affordable access to the new, popular sounds being craved. Tower Records became an irresistible place to share the experience, embracing nine till midnight opening hours, 365 days a year, espousing “supermarket” style record merchandising and depth of catalog to boot.
A vicious hangover and a greasy breakfast led to a fortuitous 1967 encounter in a vacant San Francisco supermarket, enabling Russ Solomon to fulfill his dream and open for business a year later at Columbus & Bay. The store was an instant hit and record retailing was revolutionized by the world’s largest record store of the time; not only the first of its kind, but the stepping stone to Tower Records’ global expansion.
Two years later Tower’s landmark store on Hollywood’s Sunset Strip opened. Catching the next great wave of California music Tower Sunset quickly became one of America’s most important record stores. Its success led to nationwide growth over the next twelve years as Tower surfed the public’s widening tastes in music, maximized the proliferation of music media and cultivated its own merchandising mastery. Tower had grown into what became known as a “category killer”.
1979 witnessed Tower’s entry into the Japanese market; a classic example of creative opportunism involving the procurement of an organization already trading as Tower Records. Opening in Japan without a joint venture partner or franchise agreement was indeed a very bold move, however, one that proved highly successful and gave Tower freedom of movement and a natural image in Japan, both of which have contributed significantly to Tower’s continued growth and prosperity. Decades later Tower Japan, as an independent company, has over 50 Japanese Tower Records stores and
By the 80’s international commerce had become a major source of revenue for the company and in 1986 Tower opened its doors on to Piccadilly Circus in London, with a magnificent flagship store. In the years following, more stores opened across London and in Glasgow, Scotland. Other locations ensued during wide range global expansion throughout Taiwan, Mexico, Ireland, Israel, Singapore and Hong Kong.
Tower’s largest record store in the world opened in 1995 in Shibuya, Japan, with 8 stories devoted to CDs, videos, books and lifestyle items. Not only did the store shatter sales records from its opening day, but continues to do so. 1995 also heralded the opening of Tower’s first WOW! multimedia store in association with the Good Guys, in Las Vegas, Nevada. The superstore concept introduced an unparalleled combination of CDs, videos, books, magazines, computer software and consumer electronics hardware, providing customers with a unique
Description:
The original tower in Sacramento, the Los Angeles International Bank Plaza with a grand opening in 1968 – and by then the largest and most influential New York and international hotel chain, known for many successful years as the ‘Big Four’. The tower provided the tallest record building construction in Los Angeles, a landmark that changed the way we live and work. The original Tower opened at the Ritz Carlton Park in 1963, but the brand has continued to evolve into some of the best hotels in the world.
Our current brand is an all-new experience! Our team of experts are bringing your unique brand identity to New York, Los Angeles, Washington D.C., and other cities across the globe that may not have been aware of the unique brand of Tower.
The Brand Team is committed to promoting the continued value, convenience and value of the brand with a distinctive vision, approach, and commitment to providing information on various aspects of the brand. This vision is reflected in the most recent edition of our Annual Branding Guide, which provides insights to the way our brands operate worldwide.
We are proud to recognize the Branding Services Team at the New York Hilton, which supports our brands every week with our new Branding Services Directory, one of the world’s premiere online retailers. One of our mission statements (which reflects our growing brand portfolio) is: we bring our knowledge and expertise to the next level of the business. With this information, we can bring our brands to life in every way possible, including in the most efficient way.
The Brand Site is currently the most important content portal on Twitter, Google, and Facebook. We look forward to launching a brand news app that will allow customers to see what’s trending in real time. The Brand Services Directory is also available for free as a platform for business to reach their customers, and will continue to grow as our brand is developed. We are excited about that. See http://www.brandsolutions.com for more.
Description:
The original tower in Sacramento, the Los Angeles International Bank Plaza with a grand opening in 1968 – and by then the largest and most influential New York and international hotel chain, known for many successful years as the ‘Big Four’. The tower provided the tallest record building construction in Los Angeles, a landmark that changed the way we live and work. The original Tower opened at the Ritz Carlton Park in 1963, but the brand has continued to evolve into some of the best hotels in the world.
Our current brand is an all-new experience! Our team of experts are bringing your unique brand identity to New York, Los Angeles, Washington D.C., and other cities across the globe that may not have been aware of the unique brand of Tower.
The Brand Team is committed to promoting the continued value, convenience and value of the brand with a distinctive vision, approach, and commitment to providing information on various aspects of the brand. This vision is reflected in the most recent edition of our Annual Branding Guide, which provides insights to the way our brands operate worldwide.
We are proud to recognize the Branding Services Team at the New York Hilton, which supports our brands every week with our new Branding Services Directory, one of the world’s premiere online retailers. One of our mission statements (which reflects our growing brand portfolio) is: we bring our knowledge and expertise to the next level of the business. With this information, we can bring our brands to life in every way possible, including in the most efficient way.
The Brand Site is currently the most important content portal on Twitter, Google, and Facebook. We look forward to launching a brand news app that will allow customers to see what’s trending in real time. The Brand Services Directory is also available for free as a platform for business to reach their customers, and will continue to grow as our brand is developed. We are excited about that. See http://www.brandsolutions.com for more.
Description:
The original tower in Sacramento, the Los Angeles International Bank Plaza with a grand opening in 1968 – and by then the largest and most influential New York and international hotel chain, known for many successful years as the ‘Big Four’. The tower provided the tallest record building construction in Los Angeles, a landmark that changed the way we live and work. The original Tower opened at the Ritz Carlton Park in 1963, but the brand has continued to evolve into some of the best hotels in the world.
Our current brand is an all-new experience! Our team of experts are bringing your unique brand identity to New York, Los Angeles, Washington D.C., and other cities across the globe that may not have been aware of the unique brand of Tower.
The Brand Team is committed to promoting the continued value, convenience and value of the brand with a distinctive vision, approach, and commitment to providing information on various aspects of the brand. This vision is reflected in the most recent edition of our Annual Branding Guide, which provides insights to the way our brands operate worldwide.
We are proud to recognize the Branding Services Team at the New York Hilton, which supports our brands every week with our new Branding Services Directory, one of the world’s premiere online retailers. One of our mission statements (which reflects our growing brand portfolio) is: we bring our knowledge and expertise to the next level of the business. With this information, we can bring our brands to life in every way possible, including in the most efficient way.
The Brand Site is currently the most important content portal on Twitter, Google, and Facebook. We look forward to launching a brand news app that will allow customers to see what’s trending in real time. The Brand Services Directory is also available for free as a platform for business to reach their customers, and will continue to grow as our brand is developed. We are excited about that. See http://www.brandsolutions.com for more.