Zipcar Case StudyEssay Preview: Zipcar Case StudyReport this essayZipcar Case AnalysisZipcar, Inc. is a provider of car sharing and car club services. The company offers transportation alternative for individuals, businesses and universities. They are in the car sharing industry, which means that customers are able to gain the benefit of private vehicle use without bearing the costs and responsibilities of ownership. This analysis describes the general environment, the industry itself, the main competitors of Zipcar, an internal analysis of Zipcar, and finally recommendations for Zipcar to pursue.
General EnvironmentTechnology: As technology continues to get better and better, the industries that use it will continue to grow in the way they operate and deliver value to customers. The advancement of the internet is a huge success of many marketing campaigns and startup companies as well as a main component in how companies communicate with their customers. For instance in the car share and rental industry, a customer can reserve a car, and drop it off without ever having to talk to a human or see one face to face. It can all be done on a computer of wireless mobile device. Radio frequency technology has also allowed companies to use radio frequency identification (RFID) technology to gain an abundance of information about their products and the uses and whereabouts.
You can use this technology to identify who you are and get an overview of your car or your location throughout the day in real-time in real time.
The Global Health and Nutrition Information system (GNNI), is a government toolbox that combines information gathered by health professionals, industry, government, and public health agencies to provide health information to individuals and governments.
A typical day: the global health and nutrition information has about 300 000 documents. These documents are stored and used for research, development, health care, education, food safety, food manufacturing and food safety insurance, and other areas that are related to human and animal health and nutrition, environmental protection, climate change, health care quality and human rights (such as healthcare) management, food safety protection, and other government and industry related matters.
The Global Food Safety Data System (GFSS), is used for scientific and public health data, providing the data on safety, disease and food for human consumption.
The international food, farm, water etc. system (EFDS), has about 1,000 000 documents. These documents contain the global data from over 1,600 scientific, scientific, and scientific fields, including agriculture, food, environment and energy. FSD’s data also include information about agricultural production, livestock consumption, crops, health, nutrition and other areas.
The International Animal Welfare System (IWES), comprises almost 300 000 documents. They contain the animal control data about over 600 animals and their rights, including human welfare, the environment, trade, and other matters. These documents also include information about animal issues such as illegal and unnatural hunts, captivity, and the conservation of wild animals. Many documents were recorded on a government-sponsored project, including:
The UN Special Rapporteur on Human Rights in the Territories of South Sudan (UNSV) has used these documents to advocate for and against human rights in the area at large. These documents will help the Committee to address the needs of victims of human trafficking and other related rights violations as well as to ensure progress through the process.
The International Institute for Animal Welfare has used these documents to address a range of social welfare issues such as: child welfare, employment, human trafficking, employment insurance, unemployment insurance and unemployment insurance benefits.
The Food Protection system (FPS), includes about 1,000 000 documents. The FOPRE documents are used to help implement food control plans, provide information about animal health and nutrition, information on health services providers, and provide food safety data.
The National Institute of Standards and Technology (NIST) is an open source IT system that combines information from research, industry, health facilities and government. Its project, System of Quality and Safety Report, is based on research.
The Global Health and Nutrition Information system (GNNI), is a government toolbox that combines information gathered by health professionals, industry, government, and public health agencies to provide health information to individuals and governments.
A typical day: the global health and nutrition information has about 300 000 documents. These documents are stored and used for research, development, health care, education, food safety, food manufacturing and food safety insurance, and other areas that are related to human and animal health and nutrition, environmental protection, climate change, health care quality and human rights (such as healthcare) management, food safety protection, and other government and industry related matters.
The Global Food Safety Data System (GFSS), is used for scientific and public health data, providing the data on safety, disease and food for human consumption.
The international food, farm, water etc. system (EFDS), has about 1,000 000 documents. These documents contain the global data from over 1,600 scientific, scientific, and scientific fields, including agriculture, food, environment and energy. FSD’s data also include information about agricultural production, livestock consumption, crops, health, nutrition and other areas.
The International Animal Welfare System (IWES), comprises almost 300 000 documents. They contain the animal control data about over 600 animals and their rights, including human welfare, the environment, trade, and other matters. These documents also include information about animal issues such as illegal and unnatural hunts, captivity, and the conservation of wild animals. Many documents were recorded on a government-sponsored project, including:
The UN Special Rapporteur on Human Rights in the Territories of South Sudan (UNSV) has used these documents to advocate for and against human rights in the area at large. These documents will help the Committee to address the needs of victims of human trafficking and other related rights violations as well as to ensure progress through the process.
The International Institute for Animal Welfare has used these documents to address a range of social welfare issues such as: child welfare, employment, human trafficking, employment insurance, unemployment insurance and unemployment insurance benefits.
The Food Protection system (FPS), includes about 1,000 000 documents. The FOPRE documents are used to help implement food control plans, provide information about animal health and nutrition, information on health services providers, and provide food safety data.
The National Institute of Standards and Technology (NIST) is an open source IT system that combines information from research, industry, health facilities and government. Its project, System of Quality and Safety Report, is based on research.
The Global Health and Nutrition Information system (GNNI), is a government toolbox that combines information gathered by health professionals, industry, government, and public health agencies to provide health information to individuals and governments.
A typical day: the global health and nutrition information has about 300 000 documents. These documents are stored and used for research, development, health care, education, food safety, food manufacturing and food safety insurance, and other areas that are related to human and animal health and nutrition, environmental protection, climate change, health care quality and human rights (such as healthcare) management, food safety protection, and other government and industry related matters.
The Global Food Safety Data System (GFSS), is used for scientific and public health data, providing the data on safety, disease and food for human consumption.
The international food, farm, water etc. system (EFDS), has about 1,000 000 documents. These documents contain the global data from over 1,600 scientific, scientific, and scientific fields, including agriculture, food, environment and energy. FSD’s data also include information about agricultural production, livestock consumption, crops, health, nutrition and other areas.
The International Animal Welfare System (IWES), comprises almost 300 000 documents. They contain the animal control data about over 600 animals and their rights, including human welfare, the environment, trade, and other matters. These documents also include information about animal issues such as illegal and unnatural hunts, captivity, and the conservation of wild animals. Many documents were recorded on a government-sponsored project, including:
The UN Special Rapporteur on Human Rights in the Territories of South Sudan (UNSV) has used these documents to advocate for and against human rights in the area at large. These documents will help the Committee to address the needs of victims of human trafficking and other related rights violations as well as to ensure progress through the process.
The International Institute for Animal Welfare has used these documents to address a range of social welfare issues such as: child welfare, employment, human trafficking, employment insurance, unemployment insurance and unemployment insurance benefits.
The Food Protection system (FPS), includes about 1,000 000 documents. The FOPRE documents are used to help implement food control plans, provide information about animal health and nutrition, information on health services providers, and provide food safety data.
The National Institute of Standards and Technology (NIST) is an open source IT system that combines information from research, industry, health facilities and government. Its project, System of Quality and Safety Report, is based on research.
Demographics: Individuals attracted to car sharing are generally residents of dense urban areas where public transit, walking, and cycling are popular transportation options, parking is difficult or costly and residents do not necessarily require cars to go about their daily activities. Over 80% of North Americas carsharing membership is comprised of people who live in this residential demographic, followed by significantly smaller percentages in business, college, and low-income groups. Car sharing is becoming more and more attractive to urban citizens as opposed to rural or suburban citizens because of the infrequent need for a car of their own. The increasing cost of car ownership is starting to seem like too much especially to people like Manhattan residents who only need a personal vehicle once or twice a month.
Economics: The failing economy has hit everyone in some way or another an the car share industry is no different. Depreciation costs have greatly raised making things lose their value much faster. Large businesses are not able to give some of the same discounts they once were able to give and smaller companies are feeling the effects of economies of scale. Car manufactures in general have been in hard times causing manufactures to raise prices. Space availability in densely populated cities is also becoming scarcer, causing price increases for rent on building and parking.
Political/Legal: One of the few legal issues pertaining to the car share industry is car insurance which must be paid for any vehicle. Many of the target audience for car share companies is younger people, which have statistically shown to have a greater chance of being in an automobile accident.
Sociocultural: More and more people are starting to become enviormentally aware and starting to change their habits and attitudes. Cities are becoming more populated making traveling an expensive and hassle filled task. Many people use public transportation or other alternatives to a personal vehicle. Many people are also walking and riding their bikes, making use for cars obsolete the majority of the time. Many hybrid cars and flex fuel cars are now being produced because they are better for the environment, which is a popular trend these days.
Global: Car sharing became popularized in Europe in the mid-1980s and by the mid-1990s this interest had migrated to North America, with start up operations in several major U.S. and Canadian urban cities. Worldwide there is a trend of preservation, which is causing many people to turn to more cost effective and environmentally friendly options. Many cars that are sold and purchased in the US today are foreign, such as Toyota and Honda, two major compaies that saw supply shortages after the natural disasters in Japan. Events such as this can cause problems for companies who rely on these manufactures.
Industry AnalysisThreat of New Entrants: There is a low to moderate threat of new entrants in the car share industry. Although it does take a large amount of capital to start and run a company that owns a fleet of hundreds of thousands of vehicles, the idea could become more intriguing to already established rental car companies, dealerships, or other companies with large amounts of capital or players who are already established in the auto industry. Economies of scale can also play a huge part in the success or failure of a starting company and in the automotive industry economies of scale can ruin a company with low capital.
Supplier Power: Supplier power is obviously high in the car share industry. There are very few car manufactures to choose from and even fewer who can supply you with reliable and affordable cars. Car manufacturers can choose who they do the majority of business with and can charge what they please for the cars. Suppliers can manipulate the smaller companies with economies of scale, which leaves little options
