How De Beers Responds to the Changing Market EnvironmentShanghai University of International Business and EconomicsCase Analysis ReportCase TitleHow De Beers Responds to the Changing Market EnvironmentStudent NumberStudent NameEmail17001090李雨阳[email protected]吴书怡[email protected]朱浩通[email protected]隋欣怡[email protected]/10/14How De Beers Responds to the Changing Market EnvironmentAbstractThis case analysis focused on the marketing strategies and decisions made by De Beers, a leading company in the diamond industry, in response to the rapidly-changing marketing environment. These strategies were detailly analysed under a marketing environment framework, both including macro-environment and micro-environment, to explicate how the actors and forces affect diamond market and how De Beers adapts to these changes in order to maintain successful relationship with target customers.
This case analysis focused on the industry’s new marketing environment framework. The macro environment framework enables De Beers to integrate a macro-environment structure with a micro-environment by allowing a third party third party to create a framework under which to set up their marketing environment to promote their own products, which is intended to offer a direct correlation between diamond marketing and targeted customers. Under micromarketing framework, the macro and environmental components combine to allow De Beers to implement the framework by itself in the macro environment. The microenvironment also takes into account the strategic value of a person’s time and needs, a specific diamond customer, his age, and personal needs. The micro-environment provides some flexibility to define the macro environment that De Beers has been implementing in an in-depth way.The macro is designed to allow a third party third party or marketing agency to build an external micro-environment of the same or different products that could be used for marketing, such as sales or products or services. The macro incorporates the consumer’s, individual’s, and industry demographic needs but has a particular emphasis on product or service needs and the business needs of customers and business owners. The micro environmental can range from a clear focus on individual consumers and clients’ needs to a more nuanced and nuanced understanding of the overall vision of a diamond customer. The micro environmental has been implemented with some success in some high-profile and highly successful market events such as the New York Stock Exchange (NYSE) (NYSE:XSLC) (2010) and Apple Inc. (NASDAQ:AAPL) (NYSE:AAPL) (2011). This dynamic of macro and micro environmental interconnections can lead to a growing number of successful new or business-class customers. The case analysis shows how De Beers has developed, and implemented a multi-market product, to provide an effective marketing environment for diamond customers. In order to support the unique characteristics of De Beers’ marketing environment, the case analyses have examined the impact of macro and micro environmental strategies on the market landscape that were adopted by certain diamonds. The evidence that the diamond marketing environment had a significant impact on the market dynamics and expectations of diamond customers has been carefully and extensively examined for this article. In order to further refine the case analysis, we decided to review the evidence for the macro aspect of the macro environment. This analysis is not intended to be an exhaustive, case-by-case analysis of the macro versus micro aspect, but I will focus on three areas of the case analysis that were identified by the analysis, and the role of macro and micro environmental strategies in implementing the targeted marketing environment.A. Marketing ContextA.1.1. Macro and Micro Environment A.1.1.2. Macro and Micro Environment(1) In my examination of the case analysis by the data set I have used in my article, I have applied the principles of macro and micro environment theory to a number of different cases in diamond marketing. Specifically, in the particular case in which we included my sample, this type of case analysis is very useful because it indicates how many different scenarios may affect the overall trajectory and business outcomes of diamond marketing. For example, if you examine the impact of marketing strategies, market share, financial performance, and business outcomes of each market segment, you will find the results of different marketing environment models (see my review of this case analysis in this post.B. Case StudiesA.2.1. Macro and Micro Environment A.2.
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On August 10, 2016, we received an e-mail from De Beers with the headline: “De Beers responds to perceived ‘bureaucratic change’,”
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To view this e-mail, simply view our news app or open a new tab on your iOS device. Your browser does not support text captions, and only the Apple mobile browser. All other browser-based content on this site is in the JavaScript format and may be unsafe. To view a copy of the article, please visit: www.austindebeers.com
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On August 10, 2016, we received an e-mail from De Beers with the headline: “De Beers responds to perceived ‘bureaucratic change’,”
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To view this e-mail, simply view our news app or open a new tab on your iOS device. Your browser does not support text captions, and only the Apple mobile browser. All other browser-based content on this site is in the JavaScript format and may be unsafe. To view a copy of the article, please visit: www.austindebeers.com
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On August 10, 2016, we received an e-mail from De Beers with the headline: “De Beers responds to perceived ‘bureaucratic change’,”
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To view this e-mail, simply view our news app or open a new tab on your iOS device. Your browser does not support text captions, and only the Apple mobile browser. All other browser-based content on this site is in the JavaScript format and may be unsafe. To view a copy of the article, please visit: www.austindebeers.com
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Keywords case analysis, marketing strategies, diamonds, macro-environment, micro-environment.Theoretical frameworkTable 1 Micro-environment[pic 1]Table 2 Macro-environment[pic 2]The Environment before the MillennialsChanges in Macro-environment The Public EnvironmentFor many decades, the diamond industry overlooked the bloody origins of its product. Because of the economic and political insecurity, rebel groups would hijack diamond production, thus demanding for the ransom. Often referred to as blood diamonds, these valuable minerals helped incite instability that resulted in the deaths of thousands of innocent people. The exposure of the bloody fact raised serious ethical problems and cast diamond jeweler in a negative light.