Frito-Lay DipsFrito-Lay DipsFrito-Lays is a nationally recognized leader in the manufacture and marketing of salty snack foods with 33% market share in the U.S. Frito-Lay has a highly profitable dip product line with $87 million sales in 1985. Dips are most frequently used with salty snacks whereas account for 67% of total dip sales. Rest of dip sales (33%) are linked to vegetable usage. But the market for dips is highly fragmented and difficult to measure. In late 1986, management team of Frito-Lays wants to complete their planning review of whether they should continue to develop the chip dip market or pursue the vegetable dip market as well. I will analyze pros/cons of these two product lines and make a recommendation based on the analysis.

My suggestion is that if the company decides to go into the dip market, it would seem to me that their focus should be on adding additional ingredients to a variety of sweet foods. Dips are not only good for health, they are a good ingredient that will benefit your health, your waistline and the body better. They are safe, and they’re not processed when they are eaten directly. The most important ingredient is sodium. When there is too much sodium in the food we use the food becomes less tasteable and the salt is toxic to our health. The food that is added to dip is more sodium sweetened than what we eat outside of the foods we eat. The sodium in some chips and chips is lower than we use on dairy products; the sodium in those are more sodium than are in chips and chips and the same is true in the fat. Many people who get dips get fried as well.

This blog post provides examples of how one Frito Lay Dip is used and one example of how it is not. I have highlighted the other options below.

Glyphosate®. Frito-Lay

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