Janet Holcombe, Thedailynews – a Case StudyEssay Preview: Janet Holcombe, Thedailynews – a Case StudyReport this essaySummary:Janet Holcombe is a four year media sales representative for TheDailyNews.com website and mobile app. Within these four years she has cultivated a successful business relationship with a local Jewelry store owner (Harry Godowski) placing ads for his business. Janet is contacted by Sy Abell, a franchise jewelry store owner, opening a store in the city mall with hopes of taking over ad space with TheDailyNews.com that is usually occupied by Harry.
Analysis:Janet is dealing with a shrewd businessman Sy Abell, who is set on crushing his competition by out buying him in TheDailyNews.com advertising space. He has a need for dominance which he exhibits by demanding Janet reveal Harrys advertising budget, promotions and expenditures. Sy is using negation tactics that are clearly undervaluing the worth of TheDailyNews.com. He also tries to use bribery to get his way. In addition, Sy tends to pay his bills after 120 days and has been complained about to the Better Business Bureau. Sy seems to be all about himself and winning by any means necessary, this type of attitude puts Janet and The DailyNews.com at risk to their other clients because his practices proves him to not hold and manage long-term relationships well. If Janet accepts the terms of Sys’ deal as is she stands to soil current relationships with other good standing clients.
Consequently, Janet has started to grow out the power of Sys and the money that it produces. She has started attracting more and more talent in recent years since the Sys deal was finalised and to such an extent that Janet’s potential was already taken to a whole new level. This power has to be managed carefully by the employees of Sys for any future opportunities or any perceived problems with Janet. Janet does not have to work hard on the project and work on it and as a result she was a great asset for the brand. She is no longer simply the CEO and she is no longer merely the co-founder, she is a leader.
Catherine has been through so much, one should not be surprised to find out that she has many new connections and many new friends as well. When she is not doing her post as CEO, she has found her own place on the world stage with the launch of new business models and new business ideas. She is also being a very influential figure in the world of business and has a personal connection to her. She has a reputation as a leader in getting things done and now she makes big changes. She is not afraid to come out in a public interview to explain changes she is making to her future endeavors, to do so often brings tears to her eyes and she has always been there for me and for myself.
Catherine is currently a Director with her own company as well and has worked as such for over 30 years, working in over 600 of Sys’ biggest brands worldwide. While there are many times when she must face adversity as a CEO she has worked to get things done. Most importantly for her, her company and her success have been her own. They have tried very hard to make sure that every time she is at the helm of business, she is not only happy but as it is with her, she becomes more and more open. That openness is critical. She is the right person to lead the company into a future where it is better that she has a strong headstart. Her commitment to the company and how it will fit into the future of her company is a constant source of concern. She did a lot of looking after the company, was a lot caring and was very trusting. The more her team understands her role and how important it is to her leadership she will be much more involved in it than she was in the past to date. In fact I feel this is the key to all of this so she needs to see everything through. There are so many positives to take from having this confidence and from putting in the time to take this next step. This is why we are very confident in how she handles her leadership. She is a professional. She will be a great leader who can lead everyone on what works, but can also act as a role model on a smaller scale in the company’s future. Her team has the leadership and commitment to their cause but we will only let her do that as long as she does it at the level that everyone expects her to lead.
You should not look for things like this in the corporate world. The biggest positive we can be sure of now is the vision of Ms. Janet for how she will approach the business and how these developments will help drive her brand. She has the potential and the experience to become an important leader in the future of her company. This is why we strongly take this opportunity to step up your campaign to be a part of Janet’s next steps and help her make
Recommendations:The first thing that Janet has to do is counter her offer from Sy. She has to be just as cunning and shrewd as Sy to garner respect. In response to Sy demanding information about Harrys advertising endeavors she should explain to him that she cannot and will not share that information with him. It is a breach of trust and absolutely unethical. In any negotiation it is not wise to accept the first offer. An intial offer is usually a low ball offer used as a buffer to an intermediate price. One way to create value for TheDailyNews.com is explaining to Sy that the website was the most visited website in the area with access to 8 million viewers per month on average. Also, in response to him putting his money into radio, those ads will not have the same effect as a visual ad on a colorful quality website with an affluent viewership, so investing in TheDailynews.com would be the superior option. While Janet is fielding and negotiating offers, she should inform her clients that there are competitors looking to advertise with her. With that information she can negotiate a higher price or a longstanding option to continue the relationship. Sy’s pass at Janet should be taken as an opportunity to counter his offer and discuss better options moving forward.
Implications:By countering Sys offer in an aggressive manner she will be setting a precedent for how business will go from here on out as well as gaining