Essay About Porsche Luxury And Costumer Base Loyalty

Strategic Analysis of Ferrero S.A
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[pic 1]Strategic analysis of Ferrero S.ABy: Vignesh Ganesan (ID: 18147117)MSc Logistics & Supply Chain Management Faculty of Computing, Engineering and Built Environment Course: Strategic planning for the supply chainCourse Leader: Professor Jahangir Akhtar; PhD Dimitra KalaitziSubmission Date: 14.01.2019External Environment Analysis (5 forces or PEST)Industry overview Internal Analysis – SWOTStrengthsMarket Position & Reputation: [1]Porsche luxury and comfortable cars and established himself therefore as a global player and gained a huge reputation over the years all around the world. Porsche represents the slogan “Made in Germany” with high quality and trustiness. Costumer Base Loyalty: The automotive manufacturer was able over the last couple of decades to develop its own loyal target group. This shows that CRM is very important to Porsche. Expertise: Porsches’s success is based on an excellent technological & management knowledge. Furthermore Porsche has its own Consulting Company “Porsche Consulting GmbH”[2], to help other companies with their gained knowledge from working at Porsche. At Porsche AG in 2018 a huge growth of employees is registered: The first time in the history of Porsche the company listed with 30 500 over 30 000 employees (July 2018).Code of Conduct/ HR: Besides the concept of sustainability, which is mentioned in 1.3 Porsche takes very care of its employees, to have a familiar atmosphere in the company. These HR elements are listed in the code of conduct[3] of Porsche and consists aspects such as human rights, data/IT protection, occupational safety & healthcare or political lobbying. The code of conduct of Porsche should create a positive image of Porsche for the publicity. That shows that values such as CSR (Corporate Social Responsibility) are very important to Porsche. Technology: E- Mobility is a huge current challenge for the automotive industry. With the built of an own E- factory in Weissach, which is specialized on E- Mobility, Porsche is able to expand their competencies in this field and to fulfil their “Mission E”. Furthermore Porsche is putting on Plug- In Hybrids and gasoline engine, because there is costumer demand for all three technologies. With the Until 2025 Porsche wants to electrify over 50% of their selling cars. Porsche’s future vision due to this point is to secure their profitability with the sales of E- cars. Besides E-Mobility, Porsche manages successful another big challenge, the digitalisation. Near to the headquarter in Ludwigsburg Porsche established a company which is specialized on digital transformation. The culture there is comparable with a Start- Up: Innovative and creative to search new value chain potentials and smart solutions[4].  Variation: Porsche offers a plenty of models of his cars: 718, 911, Cayman, Panamera, Macan, Cayenne and Taycan. For each car there is a huge variation the costumer can choose between: For instance the Porsche Panamera is available as E- Hybrid, GTS and Turbo- Models. Therefore Porsche integrates their costumer in the value chain production process[5]: Porsche shows flexibility and is able to implement individual desires from the costumer in the production process of the car.Weaknesses Price: High maintenance: Opportunities: Project Taycan 2019: With the fully electrified car Taycan, which Porsche will launch in 2019, the battle with Tesla is opened. Porsche are totally convinced to be competitive in the market of full- electronic sports cars with his new product Taycan. Expansion Asian market: Apprendix 1 shows the enourmes potential of the Asian market (China, Japana, Indonesia). This confirms Detlev von Platen, “Member of the Executive Board responsible for Sales and Marketing at Porsche AG: “China was again the largest individual market for Porsche””[6]. ThreatsCompetition: Even with the new vision of their new big project with the Porsche Taycan remains the competition high with the other luxury giants such as Ferrari or Jaguar Range Rover. Costumer Acceptance: Although Porsche is working on the E- Transformation, there is always an uncertainty how the costumer will react and accept to the enhanced engagement to produce more E- driving cars. The traditional costumer connect with Porsche speed and sporting sound. So there is a doubt if Porsche can fulfil those traditional values of Porsche cars in connection with E- Mobility. In addition to that it has a big influence in an economic point of view: The aim and the simultaneously threat for Porsche is to raise their return of rate by selling almost half of their cars with E- Mobility. Vrio Framework Recommendations Apprendix 1