Essay About Online Marketing Research And Online Research Consumers Spring

The Perspectives of Using online Marketing Research
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“The perspectives of using online marketing research”
0.0. Introduction
The evolution of the internet is perhaps the most bewildering and comprehensive
enhancement of information technologies that has been witnessed in the past decade.
The internet has restructured the way people communicate, both on a personal and
professional level. For instance, the social web has taken over Advertising, Marketing,
promotion, Public Relations, Customer Service and novel conduits and tools.
Information obtained from this research will be significant in shaping the success of new
online research products and services. Most online research consumers spring from the
professional division; as a result, prices of quality online research tend to be a bit on the
high side. This attracts the attention of companies to consumers in the personal or
normal consumer segment. It is anticipated that online research should target both
segments (professional and personal) with the price factor in mind and this research will
determine whether this is a veritable fact or not (Chisnall 186).
1.0. Research objectives
The following research objectives have been identified:
1.1. To identify the right tools, methods and opportunities of marketing
research online
1.2. To explore the internal and external characteristics that online research
consumers value when purchasing online research products and services.
1.3. To investigate the psychology of online research consumers prior to
purchasing the product or service as well as market features such as
price.
1.4. To determine what features make online research competitors perform
well particularly for online services that are provided in various countries.
2.0. The research question
A research question is critical in determining the type of information to be explored in
the research. The development of the research question will be significantly guided by
competition within the online research industry (Dillon 143). As noted, there are a
myriad of companies offering online research products and services. Consequently, the
nature of marketing online has changed significantly (Greene 27). Companies are now
able