Essay About Project Work Entitle And Study Of Influencce Factor

Study of Influencce Factor on the Procurement of Agarbatti by Retail Outlet
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LOVELY PROFESSIONAL UNIVERSITYDEPARTMENT OF MANAGEMENTReport on Summer TrainingSTUDY OF INFLUENCCE FACTOR ON THE PROCUREMENT OF AGARBATTI BY RETAIL OUTLETSubmitted to Lovely Professional UniversityIn partial fulfillment of theRequirements for the award of Degree of Master of Business AdministrationSubmitted by: Suman Gautam11511843DEPARTMENT OF MANAGEMENTLOVELY PROFESSIONAL UNIVERSITY      JALANDHAR NEW DELHI GT ROADPHAGWARAPUNJABDECLARATIONI hereby declare the project work entitle” Study of influence factor on the procurement of Agarbatti by retail outlet.’’ submitted to the school of Business, Lovely Professional University, Punjab, is a record of an original work done by me under the guidance of Bishnu Sapkota, Rsm (marketing), and this project is submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration. The results embody in this thesis have not been submitted to another university or institute for award of any degree or diploma.                                                                                                 SUMAN GAUTAM                                                                      11511843       ACKNOWLEDGEMENI express my gratitude and thank to those, who support and guided me through the progress of my report from possibility to actuality. They are the forces that helped me in finalizing my report to its present form.Asst. Prof. Gagandeep Singh my internal project supervisor, whose belief and faith in the study gave me the confidence to pursue this research.My deepest appreciation also extend to Mr. Bishnu Sapkota , Rsm (marketing) , Dipesh Man Shrestha , HR Manager, Bidur Adhikari  TME (marketing) and Mr Bikram Karmacharya-Snpl-Wd-Pokhara of Surya Nepal Private Limited, Nepal, for being my external project guide and critically reviewing my project report and for being my external project guide and critically reviewing my project report and for for providing suggestion’s.The support and guidance of my external as well as internal supervisor was truly a major force which led to the successful planning and preparation of the report.Thanks all other employees for their assistance and cooperation and sparing some time for their help and suggestion.SUMAN GAUTAMMBA11511843  TABLE OF CONTENT:TABLE OF CONTENTSPAGE.NOCertificateAcknowledgementAbstractChapter 1 introduction1-5 1.1 description of company1.2 background of study1.3 Problem Statement1.4 Objectives of study1.5 Theoretical frame work1.6 Limitation of studyChapter 2 Literature reviewChapter 3 research methodology6-73.1 Research design3.2 source of data3.3 description of study3.4 selection of sample area3.5 data analysis toolChapter 4 analysis of industry7-174.1 market structure4.2 assessment of external environment 4.3 competitive analysis- Poters 5 forces model4.4 SWOT analysis of SNPLChapter 5 Data analysis and presentation18-295.1 brand preference of retailers5.2 consumer point of displayed5.3 seasonal sales analysis 5.4 brand ranking by retailers5.5 consumer buying preference5.6 factors influencing consumers to buy a specific brand5.7 factors influencing retailers procurement of Agarbatti5.8 impact of advertisement and sales5.9 price effects on sales of Agarbatti5.10 influence of brand name on purchasing5.11 influence of aroma in purchasing decision5.12 influence of brand color in purchasing decision.5.13 offer discount and sales of Agarbatti5.14 the nature of packaging5.15 major findingsChapter 6 conclusion and recommendation30-316.1 conclusion6.2recommendationReferencesAppendix