Burt Medsurg Company – Employment LawEssay Preview: Burt Medsurg Company – Employment LawReport this essayFinal ProjectChristopher BurtIndiana Wesleyan UniversityIntercultural and Global IssuesADM549 WS6 A6Peter BerkeleyJULY 1, 2013Final ProjectExecutive SummaryBurt MedSurg Company is a surgical and hospital equipment company that intends to market medical devices related to the hospital industry in the Middle East, Dubai (UAE). Based on its research the company projects $18 million in sales by Fall of 2015. The company expects to have $60 million in revenue by 2018.
The expansion market has been clearly identified and is subject to high growth potential. A company-based expansion exploration team participated in the current design of the market and what products to initially launch. Our expansion effort addresses the need for having a supplier of surgical and medical equipment in the country and the region. A creative marketing campaign has been designed to answer the needs of the clientele.
The company intends to enter into marketing agreements with local independent merchants/retailers who will answer to company VP of sales. The company will mature by year four and profitable by year five. This can only be possible if the expansion efforts are totally supported by the parent company as well as its host country.
Burt MedSurg Company is a surgical and hospital equipment company based out of Louisville, KY. The company currently employs over 200 employees locally and throughout the United States. The companys primary focus is to its commercial base of clients (i.e. Hospitals, Free-standing Surgical Centers and Clinics). The companys parent company-Bevco Inc. founded in 1974 is the largest independent DME distributor in the Southeast. Burt MedSurg Company has over 25 years of experience in delivering surgical and hospital equipment to its client-base and is looking to expand globally.
Our desire to go global is two-fold 1) To introduce our innovative line of products to the demands of the global medical community and 2) Establish a manufacturing facility in a country that is eco-friendly as well as cost-efficient to operate. Populations of developing countries are growing much more rapidly than the developed world in the West and Japan. In the Middle East, one in four people are between 15 and 24 years of age. The same dynamic is occurring in every developing country, with the possible exception of China, due to the one child policy. These numbers demonstrate a need for products like ours. We mustnt the aging population who often require the services of the health care community. There are many more reasons why the Burt MedSurg Company could explore globalization and manufacturing as strategy to grow in the future but as it stands for right now these are the reasons.
–Steve
Steve is a retired U.S. Army reservist with 16 years experience in logistics, logistics with a focus on advanced, small and medium tank systems. He has been involved in numerous military, humanitarian, diplomatic and law enforcement missions around the world.
Steve founded Burt MedSurg Company in 2011 and since that time has become the world’s largest manufacturer of small and medium tanks. When working on a project he knew that his products would be in demand only because the manufacturer wanted to sell it to the public in order to expand production and increase profits. Steve is now making orders for a new 2-door 4×4 combat vehicle for its 4×4 variant. Burt MedSurg is pleased to announce the 3/5″ aluminum and steel construction for the new 3/5″ version which is fully armored. It is being made by the US Armed Forces. The armored version is designed to be a “soft target” with anti radar, Anti-Tank Armor, and Tactical Adaptor for all 3 versions and is fully armored. Burt MedSurg will not only continue their presence in the military industry but it also operates in high-end, luxury real estate in the U.S. This unit is used in the world’s busiest logistics hub. Steve has been associated with companies that include Mercedes, Rolls Royce, General Motors, Boeing and many, many others.
Burtmedian is the most active company in the industry currently working to increase profitability and enhance the business. Steve has been on the forefront in building high-end, premium cars in a manner to make money in the United States, and he has been doing this successfully for many years now. Burtmedian is committed to providing solutions for all of our customers. We are grateful to Burt MedSurg and its leaders for their leadership in improving our quality environment and service area.
–Scott
Scott’s name is a great nickname for his family and his family background. As such, he and his family have devoted their lives to the manufacture of small arms and long range military solutions for the armed forces from Afghanistan to Libya where he began in 2000. Scott has been an active member of and member of the US Armed Forces since he was 10. Scott’s experience and years of service in the US Military are extensive and he has served with honor and distinction for twenty-five years in the military. He worked as a senior weapons analyst in the Defense Ministry (the U.S. Military’s main branch of government), the Director of Counter Terrorism Intelligence and the Joint Staff. Scott’s skills as a consultant, military analyst, analyst, strategist, and consultant are invaluable in providing information and helping us refine our products in order to meet the capabilities of our clients.
Steve is a self trained personal trainer, motivational speaker, podcaster, and personal trainer. The following testimonials have been posted within his personal blogs: – Scott is currently an instructor on the USAFPS Academy and is at the top of the list of people who offer excellent training for combat training.
– Steve has written several articles and he is working as well with other instructors worldwide who have similar and similar experiences.
– It is no secret that the US military spends a lot of time making products for the US military and their companies that they manufacture in China.
– Steve’s expertise on developing and fielding the first 5 different US military surplus and high performance rifles has led to several sales of his own production line including the 1″ 6.5-gallon
The country to initially launch our global expansion will be based out of Dubai in the United Arab Emirates. We chose this country for various reasons but mainly for its economic growth and location.
The political environment is such that Dubai is one of the most liberal countries in the Gulf, and is tolerant of other cultures and their beliefs. From an economic perspective Dubai has gone through a global financial crisis, despite this however tourism, trade and the retail sector have remained steady in growth. According to Tarbuck and Lester, Dubais economic and cultural growth is underpinned by a legal and regulatory framework, which has developed sufficiently to encourage significant local and international enterprise in Dubai and is continuing to develop (2009). This is something that the Burt MedSurg Company wants to take full advantage of.
The technological environment of Dubai is cutting edge with its most recent adoption of technology that will enable a company to monitor in real-time the desktops and applications usage activities, tighten security, boost employee productivity and collaboration, speed up decision making and enhance the quality of its services. This technology could help our company better manage our resources, productivity, security and IT budget.
The companys international code of conduct will be comprised of the following…Respect- with regards to the customs, traditions and culture of the people of Dubai and the United Arab Emirates in general.Adherence- to all laws of the countryStewardship- of the environment by operating eco-friendly plants and offices.Understanding and respect- for the religious activities and practices of the country.Fair trade- conduct business in such a way that all can benefit, fairly and equally.The Burt MedSurg Company reasons to go International are varied…namely 1) Increase Market Presence, 2) Increase Sales and 3) Long-term security. These reasons are critical to the advancement of the companys short and long-term objectives. While there are many more reasons that we could expand upon, the companys parent company- Bevco feels that these reasons are the most paramount to companys global success.
Expansion is the only way companies like Burt MedSurg can breakout of its domestic domicile and increase its market presence. One way it achieves this is through strategic exporting of products that would be of value or use to the consumer from a mass appeal approach. Our initial market expansion-Dubai offers our company a number of factors that will give us the strength to have a visible presence in the market. Dubai is regarded by the global community as the hub or nucleus of business of not only its sisters states (UAE) but also the region as well. According to