Essay About Following Case Studies And Case Study

Environmental Assessment, Planning, and Auditing
Week One: Environmental Assessment, Planning, and Auditing
Details
Points
Objectives
Identify elements of the marketing plan and the marketing audit.
Assess marketing approaches and orientations across sectors, industries, and marketplaces.
Produce situation and SWOTT analyses.
Readings
Read Ch. 1–3 & 22 of Marketing.
Participation
Participate in class discussion.
4 of 7 days
Discussion Questions
Respond to weekly discussion questions.
Day 3
Nongraded Activities and Preparation
Review the University of Phoenix Material: Marketing Audit Overview located on your student website.
Please share your bio in our “Getting Acquainted” thread in the Chat forum
Week Two: Market Research and Forecasting
Details
Points
Objectives
Outline a market research plan.
Forecast market potential and future demand.
Readings
Read Ch. 5 & 8 and the Sales Forecasting Techniques section in Ch. 9 of Marketing.
Participation
Participate in class discussion.
4 of 7 days
Discussion Questions
Respond to weekly discussion questions.
Day 3
Learning Team
Complete a Team Charter and post it to the thread I provide in each Learning Team forum
Day 7
Learning Team Instructions
Case Study One
Resources: The following case studies available in Strategic Marketing Problems:
Zenith Pet Foods, Inc. in Ch. 4
Qingdao Haier Ltd. in Ch. 5
Peace Memorial Hospital in Ch. 5
Amber Inn & Suites, Inc. in Ch. 6
AssociationPower.Com in Ch. 9
A.1. Steak Sauce in Ch. 10
Peak Garage Door, Inc. in Ch. 7
Determine, as a team, the case study you are using for the case study due in Week Three.
Read the case chosen by your Learning Team.
Prepare a situation analysis, as an individual, that incorporates secondary research and includes a SWOTT analysis.
A situation analysis evaluates the overall market