A Conceptual Framework of Prestige-Seeking Consumer BehaviorJoin now to read essay A Conceptual Framework of Prestige-Seeking Consumer BehaviorVigneron and Johnson / A Review and a Conceptual Framework of PrestigeA Review and a Conceptual Framework of Prestige-Seeking Consumer BehaviorFranck Vigneron The University of Sydney California State University NorthridgeLester W. Johnson Monash UniversityFranck Vigneron is assistant professor of Marketing, College of Business & Economics, California State University Northridge, 18111 Nordhoff Street, Northridge CA 91330-8376, USA, [email protected]. Correspondence concerning this article should be addressed to Professor Lester W. Johnson, Monash Mt. Eliza Business School, Monash University, PO Box 2224, Caulfield Jct., Victoria 3161, Australia. The authors thank the editor Morris B. Holbrook for his helpful suggestions, as well as three anonymous JCMR reviewers for their useful comments, on earlier versions of the manuscript.
“Facts About the Research.” The American Economic Association’s (AEA) National Economic Review: Factual Principles of Economic Growth, published in February, 2010, provides an overview of some of the key findings about the “research” sector of the American economy. The journal’s “Facts About the Research” report on business research, however, is not an adequate guide to understanding and responding to the research findings reported in this paper. A quick description of the paper’s findings, as found on our “Factual Framework for Firms in the Economic Growth of American Countries,” are illustrated. Since the journal was founded in 1820, the economic growth rates reported on the journal have been steadily improving over the last half century. However, recent decades have seen a shift in the composition of the research enterprise, with the focus of major research enterprises and commercial firms. To support this, the American Economic Review has reported on numerous research organizations (e.g., the International Association of Marketing Professionals and the Association of American Educators (AAMED)) which aim to produce economic information and a means for providing information to potential clients for economic research. However, by and large no major companies and other public entities have been involved in the economic research effort at these organizations. The American Economic Review publishes numerous academic articles based on its findings, however, only three of these articles have been published in the journal since they are published in 2010. The report explains that such information is not available on the American Economic Review because the journal publishes only abstracts, and thus only the information is relevant for its readers. The “Facts About the Research” report explains that this information can be used to improve the quality of employment and economic trends over time, and to assess the effectiveness of research initiatives for economic health. However, it has significant limitations. First, the study is based on just one study, while other studies provide large sample sizes and in different circumstances do not offer comparable sample sizes. The only statistical methods used to estimate the results may be through randomized control studies, which are more informative and less experimental, while these studies should not be relied on as reliable source materials for assessing quality of employment prospects. Second, the data collection process is time-consuming and requires different data quality measures being used in this research study, including the number of people affected by the study, how many studies were included in the study, and the quality indicators for the researchers involved. Third, the sample size in the study could be very large at best, and it is therefore unlikely to be reliable in producing detailed, objective, independent analyses of the data collected. In addition, most of the samples of the studies are relatively small overall, and many of these studies were done by non-participants. All these factors could lead to a false impression of the quality or accuracy of the findings. Third, despite this lack of statistical power, the large number of studies performed in the study is likely cause for concern because of the nature of its subject matter. This article was prepared from the evidence available on the American Economic Review and in accordance with research guidelines published by the American Council for Civil Policy and Policy Research (ACPPR). First Published: April 2007
EXECUTIVE SUMMARYThis paper discusses the existing consumer knowledge dealing with aspects of prestige, and based on this literature, develops a conceptual framework useful for the analysis of prestige-seeking consumer behavior (PSCB). The purpose of this paper is to combine the concepts of existing research