Essay About Social Google And Google Wave

Number of Active Users on Facebook
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Section B – The executed strategy of the company as per action in the market[pic 1]Figure 1: Number of active users on FacebookSource:
It was in October 2010, Emerald Sea was ready for in-house testing. Gundotra emailed invitation to 50 fellow Googlers to join Emerald Sea. It was overwhelming, hard to comprehend, hard to understand. The feedback was to SIMPLIFY. The Emerald Sea team got to work re-conceptualizing and streamlining. Some features were postponed to until future releases. Others – like the +1 button – were unmoored into separate products and launched separately. (Emerald Sea Acceleration Plan – The unofficial name of ESAP)On ‎June 28, 2011, Google plus was launched and made available to public. It was result of urgent and lengthy effort of hundreds of engineers involving all the products of the company. Features of Google+ were:Stream: Centerpiece of news, Google social. It resembles more or less to Facebook feed feature because it has some similarities. Once you enter in Google+ two types of info flows to you. One is news. Photos, stuff shared by your friends, family, colleagues etc. Other one is Spark.Spark: Here users type in subjects of their personal interest. Then Google streams articles regarding that topic into your feed. These results have been different if searched on browser. It was totally new and fresh results. It signals google effort towards personalization. Google was able to leverage its search optimizing technology. Sparks would provide content which users would like to share within their circle. It was almost as if the Emerald Sea is creating an anti-Google. On the long term note, Google will try to mingle content from social and sparks into one and provide personalized content to users. With information in depth about their users, Google is capable of delivering comprehensive, tailored information to user’s need.Circles: This was something which was not accomplished by Facebook. When user opts for Google+. S/he can divide his/her contacts into various groups (circle). Google believed with circles they have tackled sharing problem which Facebook has failed to address. Hangout: Video Hangout allows user to connect for video chatting spontaneously up to 10 participants which Skype was not able at that time.“On Facebook I overshare. On Twitter I under share. If Google hits that spot in the middle, we can revolutionize social interaction.” — Shimrit Ben-Yair, product manager in charge of the social graph. This was something Google tried to position them in social network.Integration of Google+ into the search resultWhen Google+ was launched it was matter of time to integrate with google search result. They did it in different ways and it started showing as shown in the below figure. As we see +1 button was being used to share. Schmidt acknowledged you won’t see much difference in technology change but there is lot to come. After launch of Google+ within 1 year, hangouts, suggested users within the Knowledge Graph area was introduced. Biggest change appeared when Google+ for Business, Search Plus for your world was introduced.