Microsoft Case Study
Contents
Section 1 – Strategy
Business Summary
SWOT Analysis
Vision (Describe the business in the next 3-5 years)
Mission Statement
Corporate Values
Business Objectives
Key Strategies
Section 2 – Core Competencies
Section 3 – Industry Dynamics
Section 4 – Technology Sourcing & Internal Innovation
Section 5 – Product Development Strategy
Section 6 – Strategy to Protect Innovations
Section 7 – Bibliography
Strategy
Microsoft develops software to find creative solutions to business problems and people requirements, develop breakthrough ideas, and stay connected to whats most important to present world1.
There are five divisions working to achieve their Strategy goals, which are describe below:
1) Windows and Windows live division: This division includes the Windows product family and is responsible for Microsofts relationships with personal computer manufacturers as well as online software and services through Windows Live. Windows & Windows Live Division (“Windows Division”) offerings consist of premium and standard edition Windows operating systems and online software and services through Windows Live.
2) Server and Tools: Server and Tools licenses products, applications, tools, content, and delivers Enterprise Services, all of which are designed to make information technology professionals, developers and their systems more productive and efficient. Software server products, services and solutions, including: Windows Server operating system, Microsoft SQL Server, Visual Studio, Silverlight, System Center products, Forefront security products, Biz Talk Server, and Microsoft Consulting Services.
3) Online Services Division: Consists of an online advertising platform with offerings for publishers and advertisers, and online information offerings such as Bing and the MSN portals and channels. On December 4, 2009, Microsoft entered into a definitive agreement with Yahoo! whereby Microsoft will provide the exclusive algorithmic and paid search platform for Yahoo! Web sites
4) Microsoft Business Division: Microsoft Business Division (“MBD”) offerings consist of the Microsoft Office system and Microsoft Dynamics business solutions. MBD includes the Microsoft Office suites, desktop programs, servers, and services and solutions; Microsoft