Shangri-La Hotel Case Study
Strength
Shangri-La Hotel is regarded as one of the worlds best management hotel. It includes Shangri-La Hotel and Traders Hotels. Shangri-La represents the Asian culture. It also has been on the luxury of facilities, which can make customers feel comfortable. Shangri-La owns strong capital and service that help it earn good reputation and consumer loyalty.
Weakness
Shangri-La is very famous in Asia but not in the other continents. So it is hard to attract those customers.
Opportunity
Nowadays, tourism develops faster and faster. Because of this, Shangri-La has opportunities to attract more customers. And then it can improve its fame all around the world. The income of residents continued to rise, according to Maslows theory of the level of demand, when the peoples living standards up to a certain extent, they hope to meet spiritual needs. Hotel facilities will attract them, the hotel consumption of the people will continue to increase.
Threats
The competitors are strong. There are lots kinds of hotels, so Shangri-La does not have tremendous competitiveness.
Strength
Shangri-La Hotel is regarded as one of the worlds best management hotel. It includes Shangri-La Hotel and Traders Hotels. Shangri-La represents the Asian culture. It also has been on the luxury of facilities, which can make customers feel comfortable. Shangri-La owns strong capital and service that help it earn good reputation and consumer loyalty.
Weakness
Shangri-La is very famous in Asia but not in the other continents. So it is hard to attract those customers.