Essay About E-Retail And Sachin Bansal

Hyper-Competition in E-Retail: Flipkart.Com
Hyper-competition in e-retail: Flipkart.comIntroduction-It’s an online retailing storeLeading e-commerce competitorThe company is providing to at least 12 product categories.Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in the year 2007.Started with 4 lacs rupees investment.Till 2014, employee strength was 15000Subsidies are “we read”, “Mime 360” etc.The objective of the company is “Entirely hassle free shopping experience with best prices in India”.Issues-Lowly experience of Indian’s with the online shopping websitesDeprived customer servicesDelayed shippingStrategies for Triumph are-Account reputation-Increasing the shipping speed.Working upon Returns or cancellation Positive/ negative feedback concernsAllow to build the databank of customersProvide prospects for positive ratingMarketing Strategies are-Strong word of mouth advertising.Customer satisfaction is the top most priority for FlipkartSearch engine optimization and online ads were the tools explicitly used by the company to increase the competition in the online market.Use of social mediaExtreme and strong customer experience.SWOT AnalysisStrengths are-Recognized brandCompany possessed distribution networkGood SCMTactical acquisitionsRapid turn-around timeAdvertising and promotionsOwn warehousing activitiesWeaknesses are-New entrantsOnline payment issues faced by customersNo control on small ordersFinancier driven organizationShipping cost for lesser value ordersCapital intensiveOpportunities are-Increasing usage of mobile appsGrowth in global marketIncreasing demand of e-retailersGrowth of m-commerce Mounting usage of internetCompany owned e-publishingThreats are-Increased price warHigh delivery cost involvement in remote areas deliveriesUncertain online transactionsCapturing by alternative marketsNew entrants such as amazon, alibabaEconomic recessionsSubmitted by- Group 8Members are- Sandeep Chauhan, Kanishk Kapoor, Manan Sharma, Aryan Bhardwaj, Abhishek Kushwaha.