Course Business Communication
Course Business Communication
IBS HyderabadAcademic Year – 2014-15Course HandoutCourse Name: Business Communication                                        Semester: IFaculty Name:        Prof. Padmashree         Room No:205         Wing No: DMobile No: 9849549234                Email: [email protected] Objective                The module bestows on students opportunities to learn and practice business writing skills and prepare them for interviews, group discussions & making effective presentations. The module is exercise –driven & hands-on and covers the following areasEffective Presentation SkillsTypes of business correspondence-Memos, lettersCV and Cover LetterBusiness Proposals Business ReportsGroup Discussion & InterviewsCrisis CommunicationLearning OutcomeThe module will help students to Prepare for making effective presentationsDemonstrate effective  writing skills-Letters, memos, reports, business proposals, CV, cover letterConduct or participate in meetings and record the Minutes systematicallyCommunicate effectively during crisesRecommended Text Book: Business Communication Today-Courtland L.Bovee, John V.Thill and Abha Chatterjee-Pearson Education AsiaSuggested books: BCOM: Lehman, Dufrene,Sinha-Cengage LearningBusiness Communication-Meenakshi Raman & Prakash Singh-Oxford University PressEffective Business Communication-Krizan,Merrier, Logan & Williams-Cengage LearningBusiness Communication-Connecting at Work-Hory Shankar Mukerjee-Oxford University Press-2013          Course OutlineS.NoSessionNoTopicArea CovereedCaseCaseDetailsChapterReading11-3Effective Presentation Skills(input Sessions)Discussion6,16 & 1724Body LanguageDiscussion635-7Principles of Business writingThat’s the wayDepartmentCase1 ,2 &348 & 9CV and Cover letterDiscussion with Sample CVs7510-13Effective Presentation SkillsCurrent Corporate Analysis (CCA)Student Presentations6614MemosDiscussion –Sample Memos4 & 6715-18Business Letters-Claims & Responses, Negative messagesWrite rightDepartmentCase4,5,6819-21Agenda & MOMMAM! Minute the minute MinuteRole Play & ExerciseDepartmentCase2922-25Report Writing (including SIP report)Discussion & Analysis of sample report13,14 & 151026-29Effective Presentation Skills- EditorialsStudent Presentations61130-31Business ProposalsDiscussion & Analysis of sample proposal13,14 & 151232Note Making, Blogs, Podcasts, TweetsDiscussion4 & 71333Crisis CommunicationCrisis All The WayDepartmentCase914English Language Proficiency Test (ELPT -1 and 2) (50 marks each)Tests administered in the First & Last week (Marks reduced to 10)            Expectations from StudentsStudents must report to the respective sessions well before the announced time. Latecomers will not be permitted to join the class after the scheduled time. If late, the attendance for that session will be marked as absent.Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the course plan as the faculty directs.In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is based on active participation.Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section below. Absence from these evaluations will mean non awarding of marks in that particular componentWherever applicable, group assignments require each student to contribute to the group effort. This enhances group effectiveness and leads to greater appreciation of working in groups.Formal dressing is suggested for all students. Do not roam in the academic area/ attend classes in chappals / shorts / informal t shirtsStudents are expected to show high regard and appreciation for in class discipline and desist from using mobile phones. This disturbs the class ambience and unnecessarily diverts attention of other students as well as the faculty member. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts if any, seek explanations and get mentored if needed.Attendance is compulsory in all sessions. However refer to guidelines in your academic handbook for exceptions.Evaluation TimelinesKeeping in line with continuous evaluation at IBS the following schedules have been drawn. Students are expected to go through the dates / sessions mentioned and prepare accordingly. ComponentComponent NumberExpected slot / due dateMarks declaration byWeightageClass Participation 1Session   10Session 1110Class Participation 2Session 20Session 2110Class Participation 3Session 30Session 3110Non Class Participation1Session 9Session 1510Non class participation2Session 10 – 13Session 1610Non Class Participation3Session 25Session 3130Non Class Participation4Session 26 – 29Session 3210Non Class Participation5English Language Proficiency Test(ELPT -1 and 2)10Total 100Performance till Midterm will be announced by end of session No. 16 in each course which means each student will know his / her performance in one CP and two NCPs.    The final result will be declared after the second ELPT. Students not taking the evaluation according to the timelines mentioned above will not be given another opportunity excepting in rare circumstances of extreme illness or hospitalization.

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Business Communication                                        Semester And Input Sessions. (June 28, 2021). Retrieved from https://www.freeessays.education/business-communication-essay/