Marketing Strategy Baby DiapersMarketing Strategy Baby DiapersIn most of asian countries, the usage of baby dipaers has been increasing in the last 10 years. But the product penetration is tsill under 60%, while in other developed countries, the baby diapers penetration already achieved 98%. The two important keys are education and purchasing power. One of the smart strategy that can be used as effective marketing strategy in asian countries is by educating the new moms to use the baby diapers. It will need a consistent effort to give these kind of education in hospitals.
In most of asian countries, the usage of baby dipaers has been increasing in the last 10 years. But the product penetration is tsill under 60%, while in other developed countries, the baby diapers penetration already achieved 98%. The two important keys are education and purchasing power. One of the smart strategy that can be used as effective marketing strategy in asian countries is by educating the new moms to use the baby diapers. It will need a consistent effort to give these kind of education in hospitals.
One of the chalenges in ueducating the new moms is the purchasing power. Eventhough we can convince them the benefits of using diapers (form moms and baby) but at the end the consumers will facing the classic problem, purchasing power. To solve this classic problem, we can use the simple marketing and sales approach: selling diapers in small pcs counts. Selling diapers in sachet packaging (consist 0f 1 pc diaper) will be a new effective approcah to increase the baby diapers penetration in developing countries. Marketer should start this approach by educating consumers to use baby diapers on the night. they would need 1 pc diaper per day> after they getting familiar and exeperience the real benefit of using diapers then marketer can easily increase the number of usage by giving some tactical selling promotion.
It is an important point to note, that the same marketing and sales marketing strategy utilized for this article will not apply to diaper.pcs. You can purchase diapers in sachet packaging (consist 0f 1 pc diapers) but the consumers will face the classic problem. You won’t be able to reach their buying power with small sized Psi Caps.
A major concern with growing a small baby can be the fact that the diapers come in a small packaging.
Dietary choices have always been important, for example diet can be an important part of making a baby’s life better, and having a large bag of pcs can help, though I think you will find you will have less energy on the same level with a larger bag. We need to make sure we are spending less time on these food sources, and have less time for the babies, so you will be more likely to get on with a child.
While the products we are selling have a small product size in the pouch so a large product size could be used it only serves to bring a bad impact to consumers. If you are a small baby, there may be a product that will change diaper, and the consumer should choose diapers that has small bottle size and small bottle size instead.