Marketing Strategy and Analysis for the Future Growth of Sail with Special Focus on Railway Products
A PROJECT REPORTONMARKETING STRATEGY AND ANALYSIS FOR THE FUTURE GROWTH OF SAIL WITH SPECIAL FOCUS ON RAILWAY PRODUCTSPREPARED FORMR. TUSHAR KANTPROF. DHANANJAY SINGHBYPRIYA SHARMA14A1HP062INSTITUTE OF MANAGEMENT TECHNOLOGYHYDERABAD2014-2016[pic 1][pic 2][pic 3]A PROJECT REPORTONMARKETING STRATEGY AND ANALYSIS FOR THE FUTURE GROWTH OF SAIL WITH SPECIAL FOCUS ON RAILWAY PRODUCTSCopyright©2015 by Priya SharmaFOREWARDThis report contains all the analysis and strategies of what exactly can be done so as to have future growth of SAIL, especially for its railway products. The competitors and the future potential markets of SAIL have been identified along with the latest technologies which SAIL can adopt for producing its products in a more efficient and faster way. It includes certain jargons which the SAIL uses and has been encountered during the research work of the project.
This information has been taken from both primary sources (by interviewing some experienced employees of SAIL) and the secondary sources (internet, books about SAIL and some news articles), and the information given explains all about what the railway products are, what strategies SAIL and its competitors are following along with their future plans and finally the future potential markets for SAIL’s railway products.        ACKNOWLEDGEMENTSOn the very commencement of this report, I would like to extend my sincere obligation towards all the personages who have helped me in this endeavor. Without their active guidance, help, cooperation and encouragement, I would not have made headway with this project.I am ineffably indebted and thankful to my office guide Mr. Tushar Kant, faculty guide Prof. Dhananjay Singh and other employees of Steel Authority of India Limited for their critical advice, valuable guidance, who supported to accomplish this project.I extend my gratitude to Steel Authority of India Limited and my college Institute of Management Technology, Hyderabad for giving me this opportunity.Thank youPriya Sharma (14A1HP062)DECLARATIONI hereby declare that the project entitled “Market Strategies and Analysis for the future growth of SAIL with the special focus on railway products” submitted to “Institute of Management Technology, Hyderabad”, is a record of an original work done by me under the guidance of office guide Mr. Tushar Kant, faculty guide Prof. Dhananjay Singh, and this project has not formed the basis for the award of any degree or diploma/ associate ship/ fellowship and similar project if any.