Marketing Strategy
Introduction
The modern business more and more starts to be orientated in to the consumers. They take a crucial place in every organization business. Because of that the consumers start to be more demanding of the products that are offered to them. In that reason the competition between the different organizations starts to be more sophisticated. We see that the companies start to look more in to the consumer problems, needs and wants problems, and their resolving. Any of these issues impose stronger activity in to the marketing area. There must be deep researches in to the markets, before to take a major step in something. The next step is the planning of the marketing objectives, like 7P Framework which includes: product, price, place, promotion, process, people and physical evidence.
In to the mobile phone provider like O2, always the consumer and the customer play the main role of these difficult decisions that must make for maintaining the market. There is so much aspect that must be taken important: the needs and wants of the consumers, advertising, satisfaction, researches, customer service and much more.
Findings
Before to make decisions or changes in some organization like O2, first must Marketing research take part. The marketing research is the heart of the decision making process and from the research O2 can understand what the customers and consumers wants. The marketing research is a tool which links the consumers, costumers and public with the marketer through information. This information includes all marketing opportunities and problems that one organization like O2 can have. The role of the marketing research is to help to aim the audience that one organization wants.
2.1 Firstly lets look at the O2 marketing management responsibilities for the need, wants and satisfaction of the consumers and of the customers. O2 is one of the leading cell phone and network providers in UK. O2 has studied the market good, and from long time. Their studies are for making sure that the customers will be satisfied, from their needs and wants. O2 is trying not only to give one phone and phone card to the customers, it’s trying to fulfill the expectations from the customers and give to them the best phone deals, network coverage and internet. This is on psychological level, because O2 want to make the customers to believe and feel that they also will have benefits from them. This leads to successful future and satisfied customers. Because of that the customers will be loyalty and they will prefer O2’s product than some competitive one.
2.2 Now I will look at the O2’s 7P framework, and how every part of the Framework works together for success. The 7P frameworks includes: product, place, place, promotion, process, people and physical evidence.
2.2.1 Firstly I will look at the products that O2 can provide. The products