Environmental FactorsEssay Preview: Environmental FactorsReport this essayEnvironmental FactorsEnvironmental factors can be political, social, ecological, cultural, technological and ethical in nature. Any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt to market a product, which may be successful domestically, in other countries where there is a significant market potential.
PepsiCo is a large company which conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice.
With the world so focused on ecological factors in todays environment it is only wise for PepsiCo to align itself with the majority. 2005 has seen PepsiCo immersed in ecological environmental factors. Domestically PepsiCo has pledged themselves to the Greenhouse Gas Cuts, hoping to reduce gas emissions enough to equal the use of 5 million automobiles (PepsiCo.com). In June 2005 PepsiCo opened a new state-of-the-art Frito-Lay plant in Texas which is environmentally friendly and will serve as a model of resource conservation through innovations in renewable energy, alternative lighting, energy efficiency standards and environmentally intelligent choices (PepsiCo.com). Internationally PepsiCos beverage and snack has implemented a number of water projects such as the one used in Europe, India and Latin America where rainwater is harvested to help replenish aquifer supplies (PepsiCo.com).
Without complete market research a company can encounter humorous and often embarrassing disappointments when it comes to cultural environmental factors. In 1960, Pepsis marketing managers learned a tough lesson about the language differences and how a successful English based product slogan can become lost in translation. The Taiwanese consumers were reported to be taken aback by the Pepsi slogan “Come alive with the Pepsi Generation”, which translated into Taiwanese reads “Pepsi will bring back your ancestors from the dead” (Feingold, 2000). This marketing mistake caused obvious embarrassment among Pepsis top marketing managers, though this would not be the last time that they were too hasty in their pursuit of the international marketplace.
Technology can influence domestic and global marketing decisions and marketing and public relations common sense, especially when it opens any number of doors to being able to tap into a vast global marketplace. Information technology is increasingly becoming important as an enabler to being able to operate efficiently, interfacing with consumers and maintaining financial accuracy and effectively managing resources. PepsiCo has embarked on a multiyear business process transformation initiative that includes the delivery of a SAP (a computer system that will link all of PepsiCos systems and processes) enterprise resource planning application (PepsiCo.com). This application will help to divert the possibility of PepsiCo not being able to process transactions accurately and effectively or remain
PepsiCo will create and deliver information technology to the world in a variety of ways, through marketing, sales, distribution channels, and digital processes. PepsiCo expects the PTP to become a catalyst for the shift that is currently underway in the technology development space, to include: a new social media platform, brand leadership tools and more
The launch of the new marketing tools and initiatives
Development of innovative technologies
Support for developing new and updated applications and services
The first phase of the CSA would aim to introduce a national and global standard for food processing (www.danielmorlin.com/) that would be widely applied to all of the developed world. This would be called the World-Wide Code of Ethics and would require that all goods and services be considered safe and well-fed, and all products and services meet the standards for safety and quality. This has the potential to allow food services firms to continue to meet the world-wide standard and help the world reduce food waste in the developing world.
This new set of global standards would be administered across a wide range of sectors, including supply chains and retail.
The new marketing tools and initiatives will be released at a general assembly for a range of businesses on February 1, 2016 in Geneva and December 15, 2016 in Toronto. This will be followed by an action committee meeting in Geneva to prepare a presentation, which will include a key objective statement, as well as detailed findings and recommendations for a regulatory body to evaluate.
The first phase would follow with a review in January 2016 for both international stakeholders and in some sectors. We are also exploring different ways for PepsiCo to provide this information.
In order to take this action, PepsiCo will develop a multi-dimensional, multi-part plan and make recommendations to help us get this information through. This is in addition to our continuing efforts to get the first World Wide Code of Ethics into the public domain.
SAPIS/PC
The SAPIS (Application and Accessibility Framework) standard covers the information technology and communications services from across the world to the personal data of the consumer. All the information available from a user’s mobile device, its system, the application servers and the application libraries in a person’s home must be publicly accessible and transparent. This information can enable consumers to make informed decisions on their food habits and in the event of emergency food shortage. The SAPIS standard is used by many health and food safety professionals worldwide, including physicians and health education professionals, doctors specializing in obesity, nutrition, nutritional science, nutritional education, and social services such as health care and public transport.
The main purpose of SAPIS is to ensure the best products, services and other information at the lowest cost to consumers. SAPIS is an international standard that will be used worldwide and the SAPIS platform is under contract for a limited time.
The SAPIS standard will ensure that all information provided by a human is accessible to everyone and that all types of information including email and data transfers are used for good reasons. It’s clear from the following example from the European Union which allows companies to “use” SAPIS, how is SAPIS important and why should we care?
What products should I use when I choose a food