Samsung Smart Fridge Business To Business Marketing Plan
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Samsung Smart Fridge
Marketing Plan
Prepared by:
Elizaveta Chernova
Susanne Pfisterer
Kelly Seawell
Semih Yilmaz
CONTENTS
Product
Target Market Analysis
Place
Price
Promotion
Processes
Physical Evidence
Description
Laws and Regulations
Current Business Trends
Strengths
Weaknesses
Opportunities
Threats
Key Issues
Key Opportunities
Competitor Analysis
Sales
Revenue
Customer Base
Corporate Strategies
Target Market
Positioning Statement
Brand Development Strategy
Pricing Strategy
Marketing Strategy
Public Relations Strategy
Advertising Strategy
Sales Promotion Strategy
Sales Strategy
Distribution Strategy
Partnerships
Break Even Analysis
Executive Summary
This BBM report is written to strategically plan the launch of the new Smart Fridge
The Smart Fridge is a new fridge with multiple new aspects making it one of the most modern and advances fridges in the world. The product is made by Samsung and has a high potential of becoming the next hype on the fridge market.
By reading this report it will become clear what strategies, obstacles, trends, threats and marketing/ communication tools are needed to make sure this product will become successful. The report contains a full market analysis, different recommendations and a clear understanding on the future potentials for this new innovative product.
Marketing Plan
1.1 Mission Statement
Samsungs aim is to achieve prominent contributions, to execute their work professionally and to deliver innovative and useful products to their customers. They try to actively participate with their customers so that they can be improving products to meet the needs of their customers. Samsungs philosophy is to devote their people and technology to create superior products and services.
2.0 Current Market Position
Samsung is the number one consumer electronics brand in the world. They are acknowledged as the leader in the digital convergence revolution. Samsung was founded in 1969. They bring in $36.9 US dollars a year in product sales and employ over 75,000 people. The global network of Samsung includes 47 countries. Samsung has the image of strength and reliability in their products and they are also an innovative company which brings up the idea of selling a new product known as the Samsung Smart Fridge.
2.1 Target Market Analysis – Customer Analysis
When preparing to produce the Smart Fridge, Samsung defined its target market groups as:
Hotels
Restaurant
Restaurant Chains
Canteens
With Samsungs good name in the consumer electronics realm, they have an opportunity to partner with a variety of hotels, restaurant chains and canteens