Electronic Media Revolution
Electronic Media Revolution
Since the invention of printing press, print media have being affecting all the world. However,things started to change. Today, technology isimproving faster than ever. It is not hard to see news about high technology on every daily news. As a result of these developments, people are affeceted in some aspects. The media is one of these aspects and also it changes radically and incredibly fast. Thus, without doubt, electronic media started to take the place of print media.
The opponents of this view claim that altough the opportunities of technology, people still prefere print media. Today, without thinking features of mobile devices, print media such as newspapers, magazines or books seem much cheaper than other opportunities. When thinking a cost of just one newspaper which is approximately 50 penny, it is very rational that assuming print media is really cheap. In addition to it’s cost , generally people love to read printed things because of their habits, and also they often avoid to try new things and change their habits. However, all things are started to change. It is old fashion in terms of young generation and accessibility.Young generation who grow up with new technology in other words electronic media reject print media. They belive that it is old fashion and they want to use easy,cheap and modern devices(i.e. ipad). Maybe one newspaper’s cost is 20 penny but when people buy it every day it creates huge difference. However, young generation do not want to spend much money so they use cheaper or oven free content. Today, they read free newspapers, low priced e-books on their personal computers, ipads and mobile phones. It is very important that young generation loves to change their habits and avoid older ones. Thus, they try new media tools without hesitate. As a result of this situation when they will continue to prefer electronic media due to their habits. Secondly, it is not quite attractive whether people can reach easily print media while thinking electronical tools. For instance, consumers have to go markets, bookstores or vendor to buy newspapers, magazines, electronic tablets they benefit form media much more easily and also they can do otherthings such as using social media for entertainment simultaneously. Since the beginning of print media, people have been satisfied with it’s effectiveness. They love to read non-electronical things and hold what they read. They seem to belive that tangible or print media is much more reliable, because with developments in new technologies, hackers, manipulators emerged. Therefore, people sometimes avoid using electronic devices to prevent themselves from manipulation. However, it is not true to think only threats of electronic devices. Print media has not visual and audio features. As Thompson (1978) cited “Not only do the electric media overcome the time and space of limitations of print but they also