Essay About June 2017Student Id And Management Assignment

Zalora online Fashion Retailer
Introduction to Management Assignment Submitted by: Lin XiaoyanDate: 4 June 2017Student ID: CT0283475Class: PT-DipComGS-18Contents Page                                                                                Page        Introduction                                                                2PESTEL Analysis          Political                                                                3 Economic                                                                3 Social                                                                 4 Technological                                                        4   Legal                                                                5                                        Porter’s 5 forces                                                          Threat of new entrants (High)                                        6 Threat of substitutes (Low)                                        6 Bargaining power of suppliers (Low)                                7 Bargaining power of customer (Medium)                        7 Competitive rivalry within an industry (High)                        8                Recommendation                                                        9        Conclusion                                                                11Reference List                                                        12IntroductionZALORA is an online fashion retailer that delivers a wide variety of modish and current fashion trends for customers. ZALORA was founded in 2012, headquarter is based in Singapore and operate in most Asian countries such as Hong Kong, Malaysia, Philippines, Indonesia, Brunei, Thailand, Vietnam, New Zealand and Australia (Zalora sg, n.d.)